Best Selling Hair Care Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Hair Care in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Hair Care category

See which brands are leading the Hair Care category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
OLAPLEX	1.82%	0.66pp	253.4K	76.93%	22.73%	31.04%	£25.34	11.68%
Shark	1.64%	0.64pp	240.1K	3.49%	21.26%	11.23%	£24.71	8.54%
Dyson	1.42%	0.64pp	18.3K	54.16%	19.56%	29.61%	£9.17	0.23%
Head & Shoulders	1.59%	0.57pp	252.7K	34.67%	15.30%	5.16%	£24.42	8.02%
Jerome Russell	0.70%	0.57pp	228.4K	50.64%	1.76%	31.04%	£22.05	7.41%
OLAPLEX	1.82%	0.66pp	253.4K	76.93%	22.73%	31.04%	£25.34	11.68%
Shark	1.64%	0.64pp	240.1K	3.49%	21.26%	11.23%	£24.71	8.54%
Dyson	1.42%	0.64pp	18.3K	54.16%	19.56%	29.61%	£9.17	0.23%
Head & Shoulders	1.59%	0.57pp	252.7K	34.67%	15.30%	5.16%	£24.42	8.02%
Jerome Russell	0.70%	0.57pp	228.4K	50.64%	1.76%	31.04%	£22.05	7.41%
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Channels Breakdown & Performance

Understand where the top brands in the Hair Care category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

OLAPLEX

Shark

Dyson

Head & Shoulders

Jerome Russell

Top selling sub-categories in the Hair Care category

Explore the breakdown of sub-categories within the Hair Care category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	82	9.60%	3.98%	11.09%	< 50	9.61%
Shampoos	72	2.90%	9.28%	6.22%	< 50	2.46%
Conditioners	99	0.73%	5.37%	6.77%	90	9.98%
Dry Shampoos	70	1.39%	2.92%	5.34%	89	9.95%
Deep Conditioners & Treatments	< 50	6.25%	0.95%	11.82%	< 50	12.65%
Shampoo & Conditioner Sets	Unlock full list >	0.63%	5.15%	6.71%	89	7.09%
	93	10.00%	8.61%	13.57%	100	12.73%
Hair Sprays	64	9.82%	7.61%	16.42%	59	15.56%
Putty, Clay & Wax	98	2.20%	17.33%	4.62%	91	6.42%
Gels	78	11.09%	16.61%	9.92%	54	7.18%
Creams & Lotions	< 50	5.29%	2.36%	9.83%	63	2.30%
Root Lifting Powders	Unlock full list >	16.15%	4.18%	10.00%	100	4.13%
	99	7.46%	17.95%	8.79%	72	8.32%
Permanent Colour	93	1.48%	6.60%	5.27%	90	5.73%
Semi-Permanent Colour	96	6.03%	1.32%	2.68%	82	9.76%
Hair Bleach	87	7.79%	8.98%	12.62%	89	2.72%
	< 50	3.54%	0.86%	0.69%	< 50	12.52%
Hair Colour Mixing Bowls	< 50	9.77%	6.99%	5.77%	74	7.03%
Brushes, Combs & Needles	94	9.99%	0.12%	16.70%	< 50	8.15%
Applicator Bottles	Unlock full list >	15.08%	1.99%	8.64%	96	2.06%
Hair Mascaras	Unlock full list >	2.92%	3.62%	6.36%	< 50	7.14%
	100	4.66%	13.43%	6.66%	81	4.33%
Hairbrushes	85	3.14%	7.66%	3.86%	98	9.70%
Combs	93	1.19%	6.41%	5.50%	77	5.94%
	< 50	5.67%	0.99%	2.41%	< 50	10.16%
Hair Dryers	94	8.37%	0.90%	9.57%	78	8.28%
Diffusers	77	4.93%	7.61%	9.41%	93	15.57%
Hair Dryer Comb Attachments	< 50	3.21%	6.35%	6.76%	< 50	18.44%
Concentrator Nozzles	Unlock full list >	6.02%	9.45%	7.24%	82	9.43%
	81	17.95%	0.23%	9.37%	< 50	12.37%
Hair Straighteners	93	7.03%	16.94%	0.92%	96	8.64%
Curling Tongs	98	9.05%	17.20%	9.77%	89	6.36%
Curling Wands	97	14.95%	2.10%	1.18%	95	15.33%
Crimpers	< 50	1.67%	4.39%	7.29%	73	7.64%
Wavers	Unlock full list >	9.63%	14.34%	6.22%	90	4.86%
Rollers	Unlock full list >	3.16%	3.31%	6.69%	91	7.47%
	< 50	3.40%	7.81%	3.60%	58	9.63%
Ponytail Holders	< 50	9.45%	7.86%	7.75%	60	4.04%
Headbands	77	6.15%	14.40%	2.77%	81	2.20%
	< 50	6.60%	9.47%	0.45%	71	8.16%
Clips	100	8.95%	5.67%	8.26%	82	9.94%
Barrettes	Unlock full list >	17.82%	12.42%	3.13%	< 50	12.50%
Claws	90	11.46%	6.24%	6.07%	71	4.47%
Hair Pins	Unlock full list >	8.77%	6.67%	5.17%	100	5.66%
	82	9.60%	3.98%	11.09%	< 50	9.61%
Shampoos	72	2.90%	9.28%	6.22%	< 50	2.46%
Conditioners	99	0.73%	5.37%	6.77%	90	9.98%
Dry Shampoos	70	1.39%	2.92%	5.34%	89	9.95%
Deep Conditioners & Treatments	< 50	6.25%	0.95%	11.82%	< 50	12.65%
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Top Products on the Hair Care Category

Discover the most-viewed products in the Hair Care category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Philips Multigroom 3000 Series All-in-One 7-Piece Trimmer - Shaver and Clipper for Beard and Hair Self-Sharpening Skin-Friendly Blades 10 Length Settings Model MG3930/15	...> Hair Clippers	PHILIPS	110.7K	=	8.58%	9.29%	61	9.53%
Nizoral Anti-Dandruff Treatment Shampoo with Ketoconazole 1 x 60ml	...> Shampoos	Nizoral	95.1K	12.09%	4.57%	1.23%	64	3.33%
Regaine For Men Hair Regrowth Foam 3 x 73ml	...> Hair Regrowth Treatments	Regaine	70.3K	7.93%	6.07%	10.00%	96	13.02%
Beard Trimmer Hair Clippers Men Cordless Rechargeable Hair Trimmer for Men Premium Professional Barber Grooming Set with Zero Gapped T Blade Shaver & LCD Display Gift	...> Hair Clippers	Solati	69.1K	16.06%	8.13%	9.62%	51	8.01%
Kérastase Genesis Hair Serum For Weakened Hair Prone to Hair Loss 90ml	...> Serums	KÉRASTASE	64.8K	102.76%	10.97%	9.31%	73	16.85%
Philips Multigroom 3000 Series All-in-One 7-Piece Trimmer - Shaver and Clipper for Beard and Hair Self-Sharpening Skin-Friendly Blades 10 Length Settings Model MG3930/15	...> Hair Clippers	PHILIPS	110.7K	=	8.58%	9.29%	61	9.53%
Nizoral Anti-Dandruff Treatment Shampoo with Ketoconazole 1 x 60ml	...> Shampoos	Nizoral	95.1K	12.09%	4.57%	1.23%	64	3.33%
Regaine For Men Hair Regrowth Foam 3 x 73ml	...> Hair Regrowth Treatments	Regaine	70.3K	7.93%	6.07%	10.00%	96	13.02%
Beard Trimmer Hair Clippers Men Cordless Rechargeable Hair Trimmer for Men Premium Professional Barber Grooming Set with Zero Gapped T Blade Shaver & LCD Display Gift	...> Hair Clippers	Solati	69.1K	16.06%	8.13%	9.62%	51	8.01%
Kérastase Genesis Hair Serum For Weakened Hair Prone to Hair Loss 90ml	...> Serums	KÉRASTASE	64.8K	102.76%	10.97%	9.31%	73	16.85%
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Top-level analysis of the Hair Care category on amazon.co.uk

During 2026-09-01T00:00:00, the Hair Care category on amazon.co.uk generated a total revenue of £80.2M.

The leading brands in this category are OLAPLEX, Shark, and Dyson, which stand out in terms of revenue and consumer engagement.

The top-performing product was Philips Multigroom 3000 Series All-in-One 7-Piece Trimmer - Shaver and Clipper for Beard and Hair Self-Sharpening Skin-Friendly Blades 10 Length Settings Model MG3930/15, and it's the best-selling item in the category.