Best Selling Make-up Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Make-up in amazon.co.uk for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Make-up category

See which brands are leading the Make-up category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
WUNDERBROW	1.84%	1.54pp	58.1K	179.04%	28.98%	153.43%	£17.82	37.64%
Urban Decay	2.54%	1.49pp	56.1K	114.49%	27.21%	121.43%	£0.36	30.55%
Clinique	2.08%	1.17pp	15.4K	149.21%	15.84%	148.82%	£1.21	37.61%
Max Factor	2.38%	0.77pp	7.6K	164.48%	25.08%	2.69%	£1.97	1.64%
SHEGLAM	0.75%	0.74pp	33.9K	164.50%	27.90%	135.64%	£17.45	9.48%
WUNDERBROW	1.84%	1.54pp	58.1K	179.04%	28.98%	153.43%	£17.82	37.64%
Urban Decay	2.54%	1.49pp	56.1K	114.49%	27.21%	121.43%	£0.36	30.55%
Clinique	2.08%	1.17pp	15.4K	149.21%	15.84%	148.82%	£1.21	37.61%
Max Factor	2.38%	0.77pp	7.6K	164.48%	25.08%	2.69%	£1.97	1.64%
SHEGLAM	0.75%	0.74pp	33.9K	164.50%	27.90%	135.64%	£17.45	9.48%
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Channels Breakdown & Performance

Understand where the top brands in the Make-up category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

WUNDERBROW

Urban Decay

Clinique

Max Factor

SHEGLAM

Top selling sub-categories in the Make-up category

Explore the breakdown of sub-categories within the Make-up category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	86	1.38%	5.92%	4.86%	< 50	6.01%
Eyebrow Colours	< 50	3.73%	8.53%	3.13%	92	7.33%
Mascaras	97	6.23%	11.25%	1.19%	86	8.39%
Eyeliners	99	0.46%	3.32%	8.26%	97	0.36%
Eyeshadows	69	1.64%	5.03%	5.66%	< 50	2.63%
Eyelash Treatments	Unlock full list >	9.53%	4.46%	5.00%	90	6.25%
	80	5.26%	7.76%	0.81%	56	7.72%
Concealers & Correctors	51	6.70%	8.73%	1.32%	77	10.41%
Foundations	92	11.67%	17.00%	3.35%	94	9.73%
Make-up Finishers	< 50	9.62%	8.20%	8.61%	< 50	3.47%
Blushes	99	7.89%	9.43%	3.25%	98	13.19%
Primers	Unlock full list >	18.68%	13.10%	8.89%	91	1.28%
	92	8.83%	9.85%	4.97%	< 50	16.03%
Lipsticks	79	8.98%	14.19%	1.06%	53	9.22%
Lip Glosses	97	6.35%	11.38%	1.09%	99	8.43%
Lip Liners	< 50	9.49%	10.00%	6.45%	85	18.91%
Lip Stains & Tints	Unlock full list >	11.80%	17.13%	3.46%	100	9.75%
	85	7.94%	9.45%	9.41%	98	13.32%
Temporary Tattoos	99	6.87%	2.06%	3.29%	100	8.88%
Body Paint	100	8.11%	5.65%	3.40%	94	6.67%
Body Glitter	82	1.95%	9.62%	0.76%	78	1.44%
Henna	63	2.13%	7.03%	5.88%	85	5.23%
Bronzers	Unlock full list >	6.77%	9.66%	4.86%	94	16.07%
Make-up Palettes	Unlock full list >	9.66%	18.20%	5.07%	92	4.59%
	86	1.38%	5.92%	4.86%	< 50	6.01%
Eyebrow Colours	< 50	3.73%	8.53%	3.13%	92	7.33%
Mascaras	97	6.23%	11.25%	1.19%	86	8.39%
Eyeliners	99	0.46%	3.32%	8.26%	97	0.36%
Eyeshadows	69	1.64%	5.03%	5.66%	< 50	2.63%
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Top Products on the Make-up Category

Discover the most-viewed products in the Make-up category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Maybelline Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Mascara Infused with Bamboo Extract Full Volume Mascara Colour: Black	...> Mascaras	Maybelline New York	116.1K	28.52%	9.56%	9.42%	65	4.43%
Wonderskin Wonder Blading All Day Lip Stain Peel Off Masque - Long Lasting Waterproof and Transfer Proof Nude Lip Tint Matte Finish Peel Off Makeup (Whimsical Masque)	...> Lip Stains & Tints	Wonderskin	65.9K	1.14%	1.34%	8.87%	100	10.05%
Maybelline New York Volume Mascara Lash Sensational Colour: Very Black 9.5 mL	...> Mascaras	Maybelline New York	65K	51.87%	18.12%	8.40%	< 50	6.56%
Maybelline Concealer Instant Anti Age Eraser Eye Concealer Dark Circles and Blemish Concealer Ultra Blendable Formula Dermatologist Tested & Suitable for Sensitive Skin 01 Light	...> Concealers & Correctors	Maybelline New York	64.6K	30.55%	1.68%	6.59%	82	9.78%
Makeup Revolution Precise Brow Pencil Double-Ended Ultra-Fine Pencil Tool Includes Spoolie Dark Brown	...> Eyebrow Colours	Revolution Beauty London	55.6K	=	6.56%	9.11%	100	5.55%
Maybelline Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Mascara Infused with Bamboo Extract Full Volume Mascara Colour: Black	...> Mascaras	Maybelline New York	116.1K	28.52%	9.56%	9.42%	65	4.43%
Wonderskin Wonder Blading All Day Lip Stain Peel Off Masque - Long Lasting Waterproof and Transfer Proof Nude Lip Tint Matte Finish Peel Off Makeup (Whimsical Masque)	...> Lip Stains & Tints	Wonderskin	65.9K	1.14%	1.34%	8.87%	100	10.05%
Maybelline New York Volume Mascara Lash Sensational Colour: Very Black 9.5 mL	...> Mascaras	Maybelline New York	65K	51.87%	18.12%	8.40%	< 50	6.56%
Maybelline Concealer Instant Anti Age Eraser Eye Concealer Dark Circles and Blemish Concealer Ultra Blendable Formula Dermatologist Tested & Suitable for Sensitive Skin 01 Light	...> Concealers & Correctors	Maybelline New York	64.6K	30.55%	1.68%	6.59%	82	9.78%
Makeup Revolution Precise Brow Pencil Double-Ended Ultra-Fine Pencil Tool Includes Spoolie Dark Brown	...> Eyebrow Colours	Revolution Beauty London	55.6K	=	6.56%	9.11%	100	5.55%
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Top-level analysis of the Make-up category on amazon.co.uk

During 2026-04-01T00:00:00, the Make-up category on amazon.co.uk generated a total revenue of £16.3M.

The leading brands in this category are WUNDERBROW, Urban Decay, and Clinique, which stand out in terms of revenue and consumer engagement.

The top-performing product was Maybelline Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Mascara Infused with Bamboo Extract Full Volume Mascara Colour: Black, and it's the best-selling item in the category.