Best Selling Make-up Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Make-up in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Make-up category

See which brands are leading the Make-up category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
KIKO Milano	2.39%	1.22pp	488.5K	115.58%	7.28%	35.79%	£10.43	5.26%
Rimmel	3.66%	0.89pp	421.6K	16.19%	3.41%	20.00%	£7.28	1.09%
Ucanbe	1.02%	0.86pp	361.1K	82.81%	7.21%	35.69%	£7.37	4.66%
Clinique	1.36%	0.76pp	128.3K	85.16%	5.62%	14.38%	£9.81	4.13%
MCoBeauty	0.73%	0.73pp	487.5K	109.04%	7.26%	4.05%	£9.29	0.20%
KIKO Milano	2.39%	1.22pp	488.5K	115.58%	7.28%	35.79%	£10.43	5.26%
Rimmel	3.66%	0.89pp	421.6K	16.19%	3.41%	20.00%	£7.28	1.09%
Ucanbe	1.02%	0.86pp	361.1K	82.81%	7.21%	35.69%	£7.37	4.66%
Clinique	1.36%	0.76pp	128.3K	85.16%	5.62%	14.38%	£9.81	4.13%
MCoBeauty	0.73%	0.73pp	487.5K	109.04%	7.26%	4.05%	£9.29	0.20%
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Channels Breakdown & Performance

Understand where the top brands in the Make-up category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

KIKO Milano

Rimmel

Ucanbe

Clinique

MCoBeauty

Top selling sub-categories in the Make-up category

Explore the breakdown of sub-categories within the Make-up category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	86	1.38%	5.92%	4.86%	< 50	6.01%
Eyebrow Colours	< 50	3.73%	8.53%	3.13%	92	7.33%
Mascaras	97	6.23%	11.25%	1.19%	86	8.39%
Eyeliners	99	0.46%	3.32%	8.26%	97	0.36%
Eyeshadows	69	1.64%	5.03%	5.66%	< 50	2.63%
Eyelash Treatments	Unlock full list >	9.53%	4.46%	5.00%	90	6.25%
	80	5.26%	7.76%	0.81%	56	7.72%
Concealers & Correctors	51	6.70%	8.73%	1.32%	77	10.41%
Foundations	92	11.67%	17.00%	3.35%	94	9.73%
Blushes	99	7.89%	9.43%	3.25%	98	13.19%
Make-up Finishers	< 50	9.62%	8.20%	8.61%	< 50	3.47%
Powders	Unlock full list >	1.48%	6.04%	5.82%	65	9.98%
	92	8.83%	9.85%	4.97%	< 50	16.03%
Lip Liners	< 50	9.49%	10.00%	6.45%	85	18.91%
Lipsticks	79	8.98%	14.19%	1.06%	53	9.22%
Lip Glosses	97	6.35%	11.38%	1.09%	99	8.43%
Lip Stains & Tints	Unlock full list >	11.80%	17.13%	3.46%	100	9.75%
	85	7.94%	9.45%	9.41%	98	13.32%
Temporary Tattoos	99	6.87%	2.06%	3.29%	100	8.88%
Body Paint	100	8.11%	5.65%	3.40%	94	6.67%
Body Glitter	82	1.95%	9.62%	0.76%	78	1.44%
Bronzers	60	6.77%	9.66%	4.86%	94	16.07%
Concealers	Unlock full list >	4.34%	12.37%	1.36%	55	11.61%
Make-up Palettes	Unlock full list >	9.66%	18.20%	5.07%	92	4.59%
	86	1.38%	5.92%	4.86%	< 50	6.01%
Eyebrow Colours	< 50	3.73%	8.53%	3.13%	92	7.33%
Mascaras	97	6.23%	11.25%	1.19%	86	8.39%
Eyeliners	99	0.46%	3.32%	8.26%	97	0.36%
Eyeshadows	69	1.64%	5.03%	5.66%	< 50	2.63%
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Top Products on the Make-up Category

Discover the most-viewed products in the Make-up category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Maybelline Mascara Lash Sensational Sky High Volumizing Thickening Black	...> Mascaras	Maybelline New York	142.4K	66.92%	14.21%	3.97%	98	0.56%
Eylure DYBROW Eyebrow Dye Kit Dark Brown	...> Eyebrow Colours	Eylure	87.4K	46.77%	1.01%	7.36%	77	12.63%
Maybelline Grippy Serum Makeup Primer Up To 24H Wear Plumps & Hydrates Skin	...> Make-up Finishers	Maybelline New York	82.7K	=	10.00%	17.12%	73	9.37%
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Maple Latte	...> Blushes	e.l.f.	62K	=	9.88%	7.43%	90	8.72%
Maybelline Concealer Instant Anti Age Eraser Eye For Dark Circles 01 Light	...> Concealers & Correctors	Maybelline New York	54.4K	100.49%	19.29%	6.36%	88	3.44%
Maybelline Mascara Lash Sensational Sky High Volumizing Thickening Black	...> Mascaras	Maybelline New York	142.4K	66.92%	14.21%	3.97%	98	0.56%
Eylure DYBROW Eyebrow Dye Kit Dark Brown	...> Eyebrow Colours	Eylure	87.4K	46.77%	1.01%	7.36%	77	12.63%
Maybelline Grippy Serum Makeup Primer Up To 24H Wear Plumps & Hydrates Skin	...> Make-up Finishers	Maybelline New York	82.7K	=	10.00%	17.12%	73	9.37%
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Maple Latte	...> Blushes	e.l.f.	62K	=	9.88%	7.43%	90	8.72%
Maybelline Concealer Instant Anti Age Eraser Eye For Dark Circles 01 Light	...> Concealers & Correctors	Maybelline New York	54.4K	100.49%	19.29%	6.36%	88	3.44%
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Top-level analysis of the Make-up category on amazon.co.uk

During 2026-09-01T00:00:00, the Make-up category on amazon.co.uk generated a total revenue of £15.5M.

The leading brands in this category are KIKO Milano, Rimmel, and Ucanbe, which stand out in terms of revenue and consumer engagement.

The top-performing product was Maybelline Mascara Lash Sensational Sky High Volumizing Thickening Black, and it's the best-selling item in the category.