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Discover Market Leaders In Every Amazon Category

Best Selling Girls Brands on amazon.co.uk

Last updated : July 1, 2025

Top Brands on the Girls category

See which brands are leading the Girls category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Jul 2025 vs. Jul 2024
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
DREAM PAIRS2.73%2.10pp76.7K812.35%4.21%19.75%£18.8428.12%
CHICTRY1.63%1.48pp46.2K106.92%4.01%12.26%£18.627.83%
Crocs7.04%1.16pp48.6K404.79%0.06%13.86%£8.8016.71%
A2Z 4 Kids2.08%1.06pp73.5K743.93%1.83%0.98%£14.5025.59%
Arshiner1.06%0.99pp13K117.20%0.98%6.34%£15.1818.00%
DREAM PAIRS2.73%2.10pp76.7K812.35%4.21%19.75%£18.8428.12%
CHICTRY1.63%1.48pp46.2K106.92%4.01%12.26%£18.627.83%
Crocs7.04%1.16pp48.6K404.79%0.06%13.86%£8.8016.71%
A2Z 4 Kids2.08%1.06pp73.5K743.93%1.83%0.98%£14.5025.59%
Arshiner1.06%0.99pp13K117.20%0.98%6.34%£15.1818.00%

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Channels Breakdown & Performance

Understand where the top brands in the Girls category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
DREAM PAIRS
CHICTRY
Crocs
A2Z 4 Kids
Arshiner

Top selling sub-categories in the Girls category

Explore the breakdown of sub-categories within the Girls category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Jul 2025 vs. Jul 2024
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CategoryUnit soldChangeRevenueChangeProduct viewsChange
985.37%8.90%1.36%971.96%
962.96%7.88%7.92%839.73%
Special Occasion1008.17%6.91%5.93%799.99%
CasualUnlock full list >4.50%12.12%3.32%10012.21%
903.51%7.88%3.49%999.61%
Pyjama Sets950.80%6.31%3.67%1004.40%
Nighties832.78%3.81%4.57%616.94%
Robes1003.78%6.78%7.59%9617.52%
SleepsuitsUnlock full list >7.85%5.27%2.80%997.00%
< 501.28%4.68%7.08%< 507.44%
Socks792.85%1.45%0.07%9413.34%
Tights883.43%2.96%7.08%917.86%
LeggingsUnlock full list >2.86%1.17%4.11%989.75%
< 505.41%13.58%2.21%< 5010.43%
T-Shirts< 504.70%8.56%2.19%< 502.77%
BlousesUnlock full list >8.52%4.63%17.41%9018.27%
673.73%11.68%0.85%7212.31%
RaincoatsUnlock full list >1.55%5.07%4.57%< 5019.07%
6910.62%19.23%5.62%885.23%
Clogs & Mules922.41%3.84%7.66%1009.81%
595.50%9.01%8.00%< 508.99%
Sports & Outdoor Shoes976.18%9.29%12.32%850.84%
Fashion TrainersUnlock full list >6.89%3.92%0.93%1007.94%
Boots510.50%4.24%3.33%< 5017.60%
Mary Janes992.42%4.26%5.69%976.45%
Ballet FlatsUnlock full list >2.51%5.82%5.81%9819.51%
9217.10%0.40%9.18%5713.20%
Bracelets8714.11%16.08%0.57%10016.17%
Necklaces981.37%9.99%3.78%939.99%
Jewellery Sets< 509.41%9.75%1.85%759.76%
978.59%7.81%5.92%< 5018.06%
TiarasUnlock full list >9.83%1.70%19.06%687.25%
EarringsUnlock full list >5.06%9.23%0.23%989.25%
8911.85%6.60%6.27%704.13%
Eyewear & Accessories766.52%14.80%3.03%809.25%
828.01%9.92%3.18%602.47%
Baseball Caps807.11%8.01%3.56%1008.05%
Bucket Hats< 504.65%9.39%0.31%768.82%
Skullies & BeaniesUnlock full list >12.55%4.12%7.77%5617.77%
Fashion Headbands5917.67%12.12%8.60%810.55%
Scarves689.55%9.79%8.24%633.72%
Gloves & MittensUnlock full list >14.80%16.47%7.59%991.65%
907.92%8.66%12.95%992.94%
Wrist WatchesUnlock full list >11.87%2.99%8.25%903.06%
985.37%8.90%1.36%971.96%
962.96%7.88%7.92%839.73%
Special Occasion1008.17%6.91%5.93%799.99%
CasualUnlock full list >4.50%12.12%3.32%10012.21%
903.51%7.88%3.49%999.61%

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Top Products on the Girls Category

Discover the most-viewed products in the Girls category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Jul 2025 vs. Jul 2024
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Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Girls Peppa Pig Pyjamas Frill Dream Character Nightwear (Peppa Pig - Frill 2-3 Years)
Girls Peppa Pig Pyjamas Frill Dream Character Nightwear (Peppa Pig - Frill 2-3 Years)
...> Pyjama Sets
Peppa Pig14.6K=9.83%9.73%923.81%
Ballet Shoes Split Sole Leather Ballet Flats Ballerina Shoes Pink Ballet Gymnatic Yoga Dance Shoes (6 Kids)
Ballet Shoes Split Sole Leather Ballet Flats Ballerina Shoes Pink Ballet Gymnatic Yoga Dance Shoes (6 Kids)
...> Ballet Flats
BAVA8.3K=0.71%1.78%9010.00%
flintronic Girls Bathing Suit Girl's One Piece Swimsuits Bright Colorful Mermaid Swimming Costumes Shiny Fish Scale Elastic Shoulder Straps for Swimming Lessons Beach Pool Ocean - L
flintronic Girls Bathing Suit Girl's One Piece Swimsuits Bright Colorful Mermaid Swimming Costumes Shiny Fish Scale Elastic Shoulder Straps for Swimming Lessons Beach Pool Ocean - L
...> One Pieces
flintronic6.9K=9.40%2.66%549.35%
Crocs CC Finding Dory Clogs for Children Unisex 4 UK M/ 5 UK W (M5W7)
Crocs CC Finding Dory Clogs for Children Unisex 4 UK M/ 5 UK W (M5W7)
...> Clogs & Mules
Crocs6.8K=5.28%4.48%585.37%
Lakeland Active Children's Silloth Lightweight Ventilated Clogs - Aqua Blue - 3 UK
Lakeland Active Children's Silloth Lightweight Ventilated Clogs - Aqua Blue - 3 UK
...> Clogs & Mules
Lakeland Active6.4K=16.52%15.57%579.19%
Girls Peppa Pig Pyjamas Frill Dream Character Nightwear (Peppa Pig - Frill 2-3 Years)
Girls Peppa Pig Pyjamas Frill Dream Character Nightwear (Peppa Pig - Frill 2-3 Years)
...> Pyjama Sets
Peppa Pig14.6K=9.83%9.73%923.81%
Ballet Shoes Split Sole Leather Ballet Flats Ballerina Shoes Pink Ballet Gymnatic Yoga Dance Shoes (6 Kids)
Ballet Shoes Split Sole Leather Ballet Flats Ballerina Shoes Pink Ballet Gymnatic Yoga Dance Shoes (6 Kids)
...> Ballet Flats
BAVA8.3K=0.71%1.78%9010.00%
flintronic Girls Bathing Suit Girl's One Piece Swimsuits Bright Colorful Mermaid Swimming Costumes Shiny Fish Scale Elastic Shoulder Straps for Swimming Lessons Beach Pool Ocean - L
flintronic Girls Bathing Suit Girl's One Piece Swimsuits Bright Colorful Mermaid Swimming Costumes Shiny Fish Scale Elastic Shoulder Straps for Swimming Lessons Beach Pool Ocean - L
...> One Pieces
flintronic6.9K=9.40%2.66%549.35%
Crocs CC Finding Dory Clogs for Children Unisex 4 UK M/ 5 UK W (M5W7)
Crocs CC Finding Dory Clogs for Children Unisex 4 UK M/ 5 UK W (M5W7)
...> Clogs & Mules
Crocs6.8K=5.28%4.48%585.37%
Lakeland Active Children's Silloth Lightweight Ventilated Clogs - Aqua Blue - 3 UK
Lakeland Active Children's Silloth Lightweight Ventilated Clogs - Aqua Blue - 3 UK
...> Clogs & Mules
Lakeland Active6.4K=16.52%15.57%579.19%

What’s selling—and why

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Top-level analysis of the Girls category on amazon.co.uk

During July 2025, the Girls category on amazon.co.uk generated a total revenue of £2.2M.

The leading brands in this category are DREAM PAIRS, CHICTRY, and Crocs, which stand out in terms of revenue and consumer engagement.

The top-performing product was Girls Peppa Pig Pyjamas Frill Dream Character Nightwear (Peppa Pig - Frill 2-3 Years), and it's the best-selling item in the category.