Best Selling Men Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Men in amazon.co.uk for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Men category

See which brands are leading the Men category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
adidas	3.86%	1.62pp	3.6M	53.30%	2.94%	45.24%	£29.47	30.43%
Amazon Essentials	2.78%	0.73pp	3.6M	50.08%	2.93%	39.09%	£25.35	22.34%
DEWALT	1.37%	0.52pp	2.9M	27.76%	1.49%	16.19%	£14.48	17.95%
Vans	0.83%	0.41pp	3.1M	38.17%	1.24%	37.63%	£4.10	26.85%
Columbia	0.56%	0.35pp	2.5M	42.28%	0.50%	45.21%	£18.85	29.36%
adidas	3.86%	1.62pp	3.6M	53.30%	2.94%	45.24%	£29.47	30.43%
Amazon Essentials	2.78%	0.73pp	3.6M	50.08%	2.93%	39.09%	£25.35	22.34%
DEWALT	1.37%	0.52pp	2.9M	27.76%	1.49%	16.19%	£14.48	17.95%
Vans	0.83%	0.41pp	3.1M	38.17%	1.24%	37.63%	£4.10	26.85%
Columbia	0.56%	0.35pp	2.5M	42.28%	0.50%	45.21%	£18.85	29.36%
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Channels Breakdown & Performance

Understand where the top brands in the Men category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

adidas

Amazon Essentials

DEWALT

Vans

Columbia

Top selling sub-categories in the Men category

Explore the breakdown of sub-categories within the Men category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	78	9.99%	9.34%	12.53%	55	0.68%
	79	5.13%	0.52%	1.99%	83	10.74%
Athletic Socks	97	7.83%	16.24%	3.94%	100	7.91%
Shirts & Tees	100	13.26%	7.91%	6.94%	99	2.91%
Trousers	77	5.25%	13.39%	2.09%	54	1.49%
Base Layers & Compression	91	0.92%	9.92%	5.54%	55	9.91%
Shorts	Unlock full list >	7.41%	9.76%	1.90%	63	7.47%
	84	0.38%	7.74%	6.85%	97	3.07%
T-Shirts	90	8.40%	6.09%	4.12%	99	6.27%
Button-Down Shirts	96	1.65%	9.97%	3.53%	96	7.16%
Polos	< 50	2.65%	10.43%	0.11%	< 50	0.76%
Vests	83	5.08%	13.21%	1.96%	87	10.79%
Shirts	Unlock full list >	14.99%	6.69%	9.94%	93	5.25%
	96	9.74%	8.47%	9.38%	100	2.95%
Boxers	72	10.43%	19.02%	5.51%	76	5.05%
Trunks	59	9.23%	9.94%	6.77%	54	4.68%
Thermal	88	7.39%	9.75%	14.95%	68	1.18%
Briefs	< 50	9.98%	9.25%	12.12%	66	0.98%
Undershirts	Unlock full list >	9.75%	9.60%	9.50%	100	8.70%
	100	1.68%	6.45%	7.30%	94	9.90%
Socks	94	12.64%	17.58%	0.55%	60	17.67%
Slipper Socks	Unlock full list >	5.09%	14.57%	7.14%	< 50	1.49%
Trousers	Unlock full list >	7.74%	16.14%	3.88%	56	3.34%
	68	9.91%	9.81%	15.45%	63	1.57%
	55	17.54%	9.03%	8.35%	< 50	9.54%
Baseball Caps	< 50	6.79%	8.84%	12.94%	50	11.95%
Skullies & Beanies	< 50	6.73%	1.68%	12.81%	< 50	13.66%
Balaclavas	85	7.97%	9.50%	15.78%	81	9.21%
Bucket Hats	< 50	3.66%	6.69%	7.41%	< 50	17.72%
Cowboy Hats	Unlock full list >	6.40%	0.72%	9.13%	95	9.33%
	100	14.81%	19.58%	9.95%	100	5.35%
Sunglasses	64	9.53%	6.75%	18.45%	< 50	17.59%
Glasses Cases	76	10.00%	8.88%	12.66%	53	11.82%
Glasses Chains & Lanyards	66	11.99%	17.54%	9.97%	86	6.77%
Replacement Sunglass Lenses	98	9.41%	7.01%	6.35%	93	18.94%
Frames	Unlock full list >	9.16%	14.58%	9.70%	99	7.98%
Belts	66	9.55%	10.00%	18.32%	< 50	3.94%
	< 50	6.04%	2.80%	0.42%	< 50	8.54%
Neckties	86	1.43%	4.57%	1.79%	65	7.52%
Sets	53	2.69%	1.58%	0.07%	< 50	13.52%
Bow Ties	87	0.42%	7.79%	2.32%	98	16.37%
Cummerbunds	Unlock full list >	17.67%	16.69%	9.66%	62	3.69%
Gloves & Mittens	Unlock full list >	6.52%	11.77%	9.16%	94	8.89%
	79	1.81%	9.45%	0.90%	56	14.60%
	100	1.06%	6.96%	14.77%	88	6.88%
Sports & Outdoor Shoes	63	0.05%	5.55%	3.25%	84	6.76%
Fashion Trainers	Unlock full list >	0.54%	6.63%	6.28%	< 50	4.10%
	< 50	3.73%	8.01%	3.27%	53	3.81%
Industrial & Construction	97	14.08%	19.69%	9.99%	84	5.73%
Health Care & Food Service	100	19.92%	14.47%	9.23%	93	2.25%
Military & Tactical	Unlock full list >	9.41%	10.00%	19.10%	81	4.60%
Slippers	65	9.14%	4.11%	4.77%	86	6.62%
Clogs & Mules	72	2.56%	3.73%	7.74%	67	8.05%
Boots	Unlock full list >	0.64%	4.35%	3.49%	< 50	17.79%
	< 50	14.55%	5.10%	9.97%	87	5.05%
Wrist Watches	91	9.82%	2.97%	12.65%	84	3.03%
Watch Straps	64	19.48%	10.82%	4.15%	96	10.91%
Pocket & Fob Watches	81	17.55%	3.32%	9.95%	< 50	8.12%
Fashion Smartwatches	Unlock full list >	8.39%	8.01%	5.81%	64	17.84%
	52	9.86%	7.35%	5.03%	56	7.38%
Necklaces	77	3.02%	18.01%	4.10%	< 50	17.92%
Rings	97	5.85%	15.14%	6.62%	94	15.05%
Bracelets	89	1.08%	16.22%	0.48%	88	9.52%
	84	6.47%	9.61%	6.84%	< 50	9.59%
Tie Clips	93	17.29%	12.93%	2.79%	98	13.02%
Cufflinks	Unlock full list >	19.82%	10.16%	4.56%	< 50	10.24%
Earrings	Unlock full list >	1.07%	19.10%	1.73%	91	6.87%
	78	9.99%	9.34%	12.53%	55	0.68%
	79	5.13%	0.52%	1.99%	83	10.74%
Athletic Socks	97	7.83%	16.24%	3.94%	100	7.91%
Shirts & Tees	100	13.26%	7.91%	6.94%	99	2.91%
Trousers	77	5.25%	13.39%	2.09%	54	1.49%
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Top Products on the Men Category

Discover the most-viewed products in the Men category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
CASIO STANDARD DIGITAL WATCH WITH LED-LIGHT F-91W-1JF	...> Wrist Watches	Casio	66.9K	12.89%	10.00%	19.59%	96	19.61%
Crocs Unisex Adult Classic Clog	...> Clogs & Mules	Crocs	59K	=	5.53%	6.63%	80	0.44%
QINCAO Boxer Shorts Mens 6 Pack No Itchy Labels Cotton Underwear Retro Trunks Underwear Gift Set	...> Boxers	QINCAO	54K	19.94%	3.14%	7.78%	100	1.42%
Red Nose Day 2026 Mr Doodle Bucket Hat (Kids) - On Behalf of Comic Relief	...> Bucket Hats	Comic Relief	48.8K	=	14.42%	3.82%	55	10.00%
Casio Men's Digital Watch with Stainless Steel Bracelet	...> Wrist Watches	Casio	42.5K	8.30%	3.31%	2.36%	100	18.41%
CASIO STANDARD DIGITAL WATCH WITH LED-LIGHT F-91W-1JF	...> Wrist Watches	Casio	66.9K	12.89%	10.00%	19.59%	96	19.61%
Crocs Unisex Adult Classic Clog	...> Clogs & Mules	Crocs	59K	=	5.53%	6.63%	80	0.44%
QINCAO Boxer Shorts Mens 6 Pack No Itchy Labels Cotton Underwear Retro Trunks Underwear Gift Set	...> Boxers	QINCAO	54K	19.94%	3.14%	7.78%	100	1.42%
Red Nose Day 2026 Mr Doodle Bucket Hat (Kids) - On Behalf of Comic Relief	...> Bucket Hats	Comic Relief	48.8K	=	14.42%	3.82%	55	10.00%
Casio Men's Digital Watch with Stainless Steel Bracelet	...> Wrist Watches	Casio	42.5K	8.30%	3.31%	2.36%	100	18.41%
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Top-level analysis of the Men category on amazon.co.uk

During 2026-04-01T00:00:00, the Men category on amazon.co.uk generated a total revenue of £81.4M.

The leading brands in this category are adidas, Amazon Essentials, and DEWALT, which stand out in terms of revenue and consumer engagement.

The top-performing product was CASIO STANDARD DIGITAL WATCH WITH LED-LIGHT F-91W-1JF, and it's the best-selling item in the category.