Best Selling Women Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Women in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Women category

See which brands are leading the Women category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
adidas	1.98%	0.97pp	862.4K	84.85%	4.05%	65.84%	£22.48	8.20%
Ted Baker	1.72%	0.89pp	725.2K	70.35%	3.77%	25.75%	£0.97	7.69%
Swarovski	2.18%	0.67pp	638.8K	24.29%	3.90%	23.19%	£19.59	8.17%
SHEKINI	0.49%	0.39pp	130.3K	79.08%	3.87%	0.82%	£2.06	7.93%
Triumph	0.51%	0.32pp	268.8K	3.87%	3.70%	46.69%	£16.92	7.86%
adidas	1.98%	0.97pp	862.4K	84.85%	4.05%	65.84%	£22.48	8.20%
Ted Baker	1.72%	0.89pp	725.2K	70.35%	3.77%	25.75%	£0.97	7.69%
Swarovski	2.18%	0.67pp	638.8K	24.29%	3.90%	23.19%	£19.59	8.17%
SHEKINI	0.49%	0.39pp	130.3K	79.08%	3.87%	0.82%	£2.06	7.93%
Triumph	0.51%	0.32pp	268.8K	3.87%	3.70%	46.69%	£16.92	7.86%
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Channels Breakdown & Performance

Understand where the top brands in the Women category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

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On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

adidas

Ted Baker

Swarovski

SHEKINI

Triumph

Top selling sub-categories in the Women category

Explore the breakdown of sub-categories within the Women category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	100	18.94%	13.36%	8.96%	93	1.46%
	52	6.81%	1.18%	9.61%	56	1.11%
Lingerie & Underwear	70	17.69%	12.14%	8.60%	< 50	0.57%
Nightwear	Unlock full list >	6.78%	8.84%	12.92%	98	11.98%
	< 50	0.77%	6.13%	5.80%	62	6.23%
Socks	98	5.15%	0.54%	2.01%	96	10.71%
Tights	74	2.82%	10.64%	0.05%	78	0.60%
Hold-up Stockings	< 50	3.53%	2.83%	3.87%	< 50	8.01%
Sock Slippers	60	0.54%	7.94%	6.95%	54	2.89%
Leg Warmers	Unlock full list >	4.53%	0.87%	2.39%	99	9.28%
	< 50	7.35%	2.64%	14.20%	< 50	15.05%
Athletic Socks	89	3.67%	0.20%	3.33%	70	9.56%
Shirts & Tees	98	2.57%	3.73%	7.74%	85	8.06%
Shorts	< 50	1.55%	2.55%	1.16%	54	14.92%
Leggings	94	3.91%	0.54%	1.00%	78	12.10%
Base Layers & Compression	Unlock full list >	9.44%	3.84%	18.32%	54	3.76%
	100	13.46%	17.83%	7.03%	100	6.64%
T-Shirts	< 50	9.62%	8.21%	8.63%	< 50	3.46%
Vests	88	9.67%	18.22%	5.08%	99	6.12%
Blouses & Shirts	92	0.54%	6.62%	6.28%	100	4.10%
Polos	Unlock full list >	7.01%	15.35%	3.38%	72	2.83%
	99	7.48%	9.78%	15.16%	100	1.34%
Bikinis	72	16.26%	10.76%	8.14%	< 50	0.50%
One Pieces	100	9.77%	9.58%	9.62%	95	2.78%
Tankinis	59	9.99%	9.30%	12.37%	82	0.80%
Shorts	54	10.67%	19.28%	5.65%	59	5.19%
Cover-Ups & Sarongs	Unlock full list >	17.97%	16.40%	9.61%	74	3.51%
	74	6.80%	3.81%	0.79%	91	8.01%
	74	3.04%	9.61%	6.83%	99	3.98%
Sports & Outdoor Shoes	96	1.66%	9.27%	1.05%	97	1.73%
Fashion Trainers	Unlock full list >	5.40%	0.76%	2.20%	< 50	10.44%
	68	1.20%	6.78%	14.97%	99	6.70%
Fashion Sandals	99	3.44%	2.95%	7.09%	98	18.08%
Flip Flops	Unlock full list >	6.57%	1.43%	0.09%	100	13.31%
Slippers	59	1.26%	4.70%	7.07%	53	9.94%
	96	0.88%	3.52%	5.72%	100	9.99%
Clogs	98	5.68%	8.96%	8.07%	70	2.00%
Fashion Slides	92	16.91%	7.45%	6.12%	98	7.53%
Mules	Unlock full list >	14.05%	4.88%	7.42%	< 50	4.96%
Boots	Unlock full list >	1.36%	6.09%	7.13%	51	9.93%
	77	9.23%	9.94%	6.78%	53	6.01%
	92	8.97%	7.00%	5.83%	100	5.26%
Sunglasses	94	9.93%	9.01%	11.16%	77	1.69%
Glasses Cases	80	6.83%	15.15%	3.26%	84	2.70%
Glasses Chains & Lanyards	< 50	9.59%	8.14%	8.44%	55	3.58%
Frames	Unlock full list >	9.48%	18.02%	4.97%	100	4.48%
	86	9.76%	9.94%	16.90%	65	2.75%
Sun Hats	77	18.96%	10.37%	9.43%	54	9.25%
Bucket Hats	97	16.22%	18.15%	9.84%	100	4.56%
Skullies & Beanies	100	9.23%	6.05%	19.92%	93	5.31%
Baseball Caps	53	18.02%	13.28%	8.70%	77	0.80%
Visors	Unlock full list >	8.45%	9.73%	17.19%	85	7.89%
	73	13.24%	5.11%	10.00%	68	6.17%
Scarves	100	2.73%	5.99%	6.09%	92	19.19%
Shawls	< 50	5.11%	1.76%	8.75%	< 50	9.28%
Head Scarves	99	6.10%	8.41%	11.53%	98	13.37%
Pashminas	81	9.74%	7.35%	17.08%	77	16.22%
Neckerchiefs	Unlock full list >	10.46%	15.95%	9.87%	< 50	7.46%
Belts	98	9.74%	9.61%	9.43%	99	2.91%
Gloves & Mittens	Unlock full list >	12.23%	19.09%	6.45%	64	3.79%
	86	14.24%	2.68%	8.38%	100	16.04%
Earrings	100	5.63%	8.97%	8.05%	79	2.03%
Necklaces	98	4.84%	15.01%	6.74%	93	1.84%
Bracelets	< 50	0.85%	9.93%	5.50%	87	5.53%
	83	3.16%	9.59%	6.90%	52	3.89%
Bead Charms	< 50	14.43%	2.52%	8.44%	76	15.86%
Italian Style Charms	< 50	18.35%	0.53%	9.45%	63	11.99%
Clasp Charms	Unlock full list >	9.88%	9.16%	0.47%	83	9.18%
Rings	Unlock full list >	7.64%	9.36%	12.23%	85	2.46%
	< 50	14.95%	16.32%	7.65%	< 50	7.30%
Totes	98	9.77%	7.44%	16.84%	96	15.98%
Cross-Body Bags	84	16.32%	7.90%	9.83%	87	9.73%
Hobos & Shoulder Bags	< 50	7.50%	9.26%	14.57%	50	10.36%
Fashion Backpacks	83	17.91%	13.38%	9.51%	97	8.40%
Top-Handle Bags	Unlock full list >	10.69%	16.19%	9.89%	60	7.36%
	100	18.94%	13.36%	8.96%	93	1.46%
	52	6.81%	1.18%	9.61%	56	1.11%
Lingerie & Underwear	70	17.69%	12.14%	8.60%	< 50	0.57%
Nightwear	Unlock full list >	6.78%	8.84%	12.92%	98	11.98%
	< 50	0.77%	6.13%	5.80%	62	6.23%
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Top Products on the Women Category

Discover the most-viewed products in the Women category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Ted Baker Devany Deco Groove Drop Earrings for Women (Silver)	...> Earrings	Ted Baker	71.2K	=	4.76%	9.84%	85	7.82%
Ted Baker Sport Womens Jodie High Support Super Sculpt Printed Bra	...> Sports Bras	Ted Baker	70K	=	3.03%	8.34%	57	17.66%
Steppli Water Shoes Pool Sea Surf Aqua Wet Socks Yoga Quick-Dry Breathable Weitsuit Non Slip Lightweight Shoes for Men Women Black EU38/39=UK4.5/5.5	...> Water Shoes	Steppli	63.2K	5.60%	2.17%	13.22%	99	6.54%
sportvibe Water Shoes Beach Shoes Lightweight Barefoot Aqua Quick Dry Breathable Swim for Women Men Surfing Running Driving Pool Yoga (Black 9 UK/43 EU)	...> Water Shoes	sportvibe	59.8K	50.99%	8.67%	9.40%	< 50	2.90%
Ted Baker Sport Womens Annabelle Lace Back Tennis Tank	...> T-Shirts	Ted Baker	43.4K	=	0.19%	0.26%	81	4.21%
Ted Baker Devany Deco Groove Drop Earrings for Women (Silver)	...> Earrings	Ted Baker	71.2K	=	4.76%	9.84%	85	7.82%
Ted Baker Sport Womens Jodie High Support Super Sculpt Printed Bra	...> Sports Bras	Ted Baker	70K	=	3.03%	8.34%	57	17.66%
Steppli Water Shoes Pool Sea Surf Aqua Wet Socks Yoga Quick-Dry Breathable Weitsuit Non Slip Lightweight Shoes for Men Women Black EU38/39=UK4.5/5.5	...> Water Shoes	Steppli	63.2K	5.60%	2.17%	13.22%	99	6.54%
sportvibe Water Shoes Beach Shoes Lightweight Barefoot Aqua Quick Dry Breathable Swim for Women Men Surfing Running Driving Pool Yoga (Black 9 UK/43 EU)	...> Water Shoes	sportvibe	59.8K	50.99%	8.67%	9.40%	< 50	2.90%
Ted Baker Sport Womens Annabelle Lace Back Tennis Tank	...> T-Shirts	Ted Baker	43.4K	=	0.19%	0.26%	81	4.21%
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Top-level analysis of the Women category on amazon.co.uk

During 2026-09-01T00:00:00, the Women category on amazon.co.uk generated a total revenue of £39.6M.

The leading brands in this category are adidas, Ted Baker, and Swarovski, which stand out in terms of revenue and consumer engagement.

The top-performing product was Ted Baker Devany Deco Groove Drop Earrings for Women (Silver), and it's the best-selling item in the category.