Best Selling Baby Foods Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Baby Foods in amazon.co.uk for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Baby Foods category

See which brands are leading the Baby Foods category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Aptamil	32.45%	8.02pp	74.4K	2.90%	18.33%	77.13%	£32.41	41.93%
Cow & Gate	10.21%	6.90pp	74.3K	2.25%	0.93%	70.12%	£30.47	7.83%
SMA	9.50%	4.50pp	62.7K	2.28%	14.73%	16.85%	£21.53	36.08%
Nannycare	2.38%	2.00pp	56.2K	0.30%	9.55%	17.33%	£28.05	41.65%
Kendamil	4.82%	1.89pp	72.4K	1.07%	2.97%	44.17%	£21.11	2.25%
Aptamil	32.45%	8.02pp	74.4K	2.90%	18.33%	77.13%	£32.41	41.93%
Cow & Gate	10.21%	6.90pp	74.3K	2.25%	0.93%	70.12%	£30.47	7.83%
SMA	9.50%	4.50pp	62.7K	2.28%	14.73%	16.85%	£21.53	36.08%
Nannycare	2.38%	2.00pp	56.2K	0.30%	9.55%	17.33%	£28.05	41.65%
Kendamil	4.82%	1.89pp	72.4K	1.07%	2.97%	44.17%	£21.11	2.25%
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Channels Breakdown & Performance

Understand where the top brands in the Baby Foods category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Aptamil

Cow & Gate

SMA

Nannycare

Kendamil

Top selling sub-categories in the Baby Foods category

Explore the breakdown of sub-categories within the Baby Foods category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	97	6.53%	11.57%	0.95%	99	8.50%
Liquid Baby Formula	100	8.93%	9.94%	3.22%	81	9.95%
Powder Baby Formula	Unlock full list >	6.70%	9.73%	4.81%	100	15.99%
	68	19.62%	11.72%	9.13%	73	1.93%
Snacks	100	15.67%	18.70%	9.89%	95	4.87%
	64	6.24%	0.86%	9.09%	< 50	8.98%
Biscuits	94	3.74%	8.74%	8.25%	96	9.59%
Rusks	Unlock full list >	14.81%	19.78%	6.12%	65	9.99%
Fruit Bars	Unlock full list >	3.54%	6.60%	7.24%	99	17.91%
	98	9.52%	10.00%	18.50%	99	4.09%
	92	11.99%	17.33%	3.63%	94	9.78%
Fruit Pots	63	18.55%	15.82%	9.51%	< 50	3.14%
Dessert Pots	Unlock full list >	9.14%	9.96%	19.66%	98	5.67%
Fruit, Cereal & Yoghurt Mixes	< 50	9.37%	9.89%	7.39%	69	6.61%
Savoury Meals	51	10.00%	9.41%	8.76%	77	15.04%
Vegetables Meals	Unlock full list >	9.80%	8.70%	9.44%	97	12.22%
	77	9.17%	14.38%	1.21%	51	9.27%
Porridge	71	18.56%	12.74%	8.86%	90	1.20%
Cereal	Unlock full list >	9.69%	9.97%	17.45%	< 50	3.20%
	< 50	9.53%	10.00%	6.54%	87	19.11%
Nutritional Shakes	Unlock full list >	6.88%	8.20%	6.43%	< 50	9.73%
	97	6.53%	11.57%	0.95%	99	8.50%
Liquid Baby Formula	100	8.93%	9.94%	3.22%	81	9.95%
Powder Baby Formula	Unlock full list >	6.70%	9.73%	4.81%	100	15.99%
	68	19.62%	11.72%	9.13%	73	1.93%
Snacks	100	15.67%	18.70%	9.89%	95	4.87%
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Top Products on the Baby Foods Category

Discover the most-viewed products in the Baby Foods category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush – Superior 5-Way Plaque Removal – Medium Bristles 2X	...> Baby Foods	Oral-B	11.3K	=	4.26%	8.21%	< 50	1.49%
Border Mini Pack Biscuits – Assorted Luxury Biscuit Collection (48 Snack Packs) \| Individually Wrapped \| Ideal for Sharing Gifting & Office Snacks \| Vegetarian Friendly	...> Biscuits	Generic	8.2K	=	15.08%	8.61%	71	5.63%
Aptamil 2 Follow On Baby Milk Ready to Use Liquid Formula 6-12 Months 200	...> Liquid Baby Formula	Aptamil	7.1K	22.16%	15.17%	19.80%	61	2.80%
Cow & Gate 1 First Infant Baby Milk Liquid Formula from Birth 18x200ml	...> Liquid Baby Formula	Cow & Gate	6.5K	=	0.55%	0.70%	< 50	7.55%
Aptamil Advanced 1 First Infant Baby Milk Powder Formula from Birth 800g	...> Powder Baby Formula	Aptamil	6K	24.66%	4.32%	14.01%	82	10.00%
ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush – Superior 5-Way Plaque Removal – Medium Bristles 2X	...> Baby Foods	Oral-B	11.3K	=	4.26%	8.21%	< 50	1.49%
Border Mini Pack Biscuits – Assorted Luxury Biscuit Collection (48 Snack Packs) \| Individually Wrapped \| Ideal for Sharing Gifting & Office Snacks \| Vegetarian Friendly	...> Biscuits	Generic	8.2K	=	15.08%	8.61%	71	5.63%
Aptamil 2 Follow On Baby Milk Ready to Use Liquid Formula 6-12 Months 200	...> Liquid Baby Formula	Aptamil	7.1K	22.16%	15.17%	19.80%	61	2.80%
Cow & Gate 1 First Infant Baby Milk Liquid Formula from Birth 18x200ml	...> Liquid Baby Formula	Cow & Gate	6.5K	=	0.55%	0.70%	< 50	7.55%
Aptamil Advanced 1 First Infant Baby Milk Powder Formula from Birth 800g	...> Powder Baby Formula	Aptamil	6K	24.66%	4.32%	14.01%	82	10.00%
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Top-level analysis of the Baby Foods category on amazon.co.uk

During 2026-08-01T00:00:00, the Baby Foods category on amazon.co.uk generated a total revenue of £1.4M.

The leading brands in this category are Aptamil, Cow & Gate, and SMA, which stand out in terms of revenue and consumer engagement.

The top-performing product was ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush – Superior 5-Way Plaque Removal – Medium Bristles 2X, and it's the best-selling item in the category.