Best Selling Breakfast Cereal Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Breakfast Cereal in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Breakfast Cereal category

See which brands are leading the Breakfast Cereal category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Surreal	10.07%	5.03pp	38.2K	79.14%	26.03%	4.24%	£21.94	10.17%
Nestlé	6.39%	2.42pp	690	22.21%	25.58%	1.73%	£6.22	10.12%
Weetabix	8.29%	1.69pp	36.3K	78.06%	16.85%	3.93%	£15.38	10.15%
Generic	1.97%	1.24pp	1.7K	8.75%	16.02%	3.25%	£7.57	3.21%
TURTLE	1.01%	0.99pp	11.6K	27.15%	25.46%	2.53%	£20.93	7.20%
Surreal	10.07%	5.03pp	38.2K	79.14%	26.03%	4.24%	£21.94	10.17%
Nestlé	6.39%	2.42pp	690	22.21%	25.58%	1.73%	£6.22	10.12%
Weetabix	8.29%	1.69pp	36.3K	78.06%	16.85%	3.93%	£15.38	10.15%
Generic	1.97%	1.24pp	1.7K	8.75%	16.02%	3.25%	£7.57	3.21%
TURTLE	1.01%	0.99pp	11.6K	27.15%	25.46%	2.53%	£20.93	7.20%
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Channels Breakdown & Performance

Understand where the top brands in the Breakfast Cereal category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Surreal

Nestlé

Weetabix

Generic

TURTLE

Top selling sub-categories in the Breakfast Cereal category

Explore the breakdown of sub-categories within the Breakfast Cereal category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Cold Cereal	51	1.94%	6.74%	7.43%	< 50	9.87%
Granola	< 50	16.79%	8.34%	9.78%	< 50	4.22%
Oatmeal	94	5.85%	13.17%	8.45%	97	0.38%
Porridge	89	7.31%	8.43%	8.66%	99	8.40%
Muesli	Unlock full list >	6.35%	3.33%	9.45%	86	1.93%
Cold Cereal	51	1.94%	6.74%	7.43%	< 50	9.87%
Granola	< 50	16.79%	8.34%	9.78%	< 50	4.22%
Oatmeal	94	5.85%	13.17%	8.45%	97	0.38%
Porridge	89	7.31%	8.43%	8.66%	99	8.40%
Muesli	Unlock full list >	6.35%	3.33%	9.45%	86	1.93%
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Top Products on the Breakfast Cereal Category

Discover the most-viewed products in the Breakfast Cereal category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Nestlé Cereals - Curiously Cinnamon Breakfast Cereal - Bitesize Cinnamon Squares - High Fibre 7 Vitamins & Iron - 375g	...> Cold Cereal	Nestlé	25.7K	453.12%	6.30%	10.00%	95	9.17%
FUEL10K Protein Boosted Chunky Granola Chocolate Loaded 6 x 400 Gram Box - High Fibre Vitamin Boosted Vegan Cereal with Dark Chocolate Pieces Jumbo Oats & Pumpkin Seeds	...> Granola	FUEL10K	8.9K	55.14%	13.81%	9.83%	62	13.98%
Kellogg's Rice Krispies Multigrain Shapes Breakfast Cereal 350g	...> Cold Cereal	Kellogg's	7.7K	180.80%	3.22%	2.53%	100	9.79%
Kellogg's Corn Flakes Breakfast Cereal 1kg	...> Corn Cereals	Kellogg's	7.6K	10.61%	14.03%	13.47%	< 50	17.24%
Surreal Variety Pack - High Protein Cereal – Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb – Gluten Free - Vegan - 17-18g of Protein 0g of Sugar - 240g per Box - 4 Pack (1 x each)	...> Cold Cereal	Surreal	7.4K	28.67%	8.56%	2.57%	92	6.63%
Nestlé Cereals - Curiously Cinnamon Breakfast Cereal - Bitesize Cinnamon Squares - High Fibre 7 Vitamins & Iron - 375g	...> Cold Cereal	Nestlé	25.7K	453.12%	6.30%	10.00%	95	9.17%
FUEL10K Protein Boosted Chunky Granola Chocolate Loaded 6 x 400 Gram Box - High Fibre Vitamin Boosted Vegan Cereal with Dark Chocolate Pieces Jumbo Oats & Pumpkin Seeds	...> Granola	FUEL10K	8.9K	55.14%	13.81%	9.83%	62	13.98%
Kellogg's Rice Krispies Multigrain Shapes Breakfast Cereal 350g	...> Cold Cereal	Kellogg's	7.7K	180.80%	3.22%	2.53%	100	9.79%
Kellogg's Corn Flakes Breakfast Cereal 1kg	...> Corn Cereals	Kellogg's	7.6K	10.61%	14.03%	13.47%	< 50	17.24%
Surreal Variety Pack - High Protein Cereal – Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb – Gluten Free - Vegan - 17-18g of Protein 0g of Sugar - 240g per Box - 4 Pack (1 x each)	...> Cold Cereal	Surreal	7.4K	28.67%	8.56%	2.57%	92	6.63%
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Top-level analysis of the Breakfast Cereal category on amazon.co.uk

During 2026-09-01T00:00:00, the Breakfast Cereal category on amazon.co.uk generated a total revenue of £2.2M.

The leading brands in this category are Surreal, Nestlé, and Weetabix, which stand out in terms of revenue and consumer engagement.

The top-performing product was Nestlé Cereals - Curiously Cinnamon Breakfast Cereal - Bitesize Cinnamon Squares - High Fibre 7 Vitamins & Iron - 375g, and it's the best-selling item in the category.