Best Selling Breakfast Cereal Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Breakfast Cereal in amazon.co.uk for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Breakfast Cereal category

See which brands are leading the Breakfast Cereal category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Weetabix	12.40%	7.49pp	34.2K	93.26%	61.70%	15.43%	£12.79	38.27%
Surreal	5.80%	2.29pp	29.7K	33.85%	14.57%	3.17%	£7.40	6.66%
Kellogg's	13.98%	1.42pp	26.9K	61.91%	51.66%	5.33%	£8.81	25.48%
Bio&Me	3.30%	1.40pp	28K	14.72%	39.51%	12.50%	£6.74	29.68%
Linwoods	1.34%	0.97pp	32.4K	16.50%	54.37%	15.36%	£3.18	10.25%
Weetabix	12.40%	7.49pp	34.2K	93.26%	61.70%	15.43%	£12.79	38.27%
Surreal	5.80%	2.29pp	29.7K	33.85%	14.57%	3.17%	£7.40	6.66%
Kellogg's	13.98%	1.42pp	26.9K	61.91%	51.66%	5.33%	£8.81	25.48%
Bio&Me	3.30%	1.40pp	28K	14.72%	39.51%	12.50%	£6.74	29.68%
Linwoods	1.34%	0.97pp	32.4K	16.50%	54.37%	15.36%	£3.18	10.25%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Breakfast Cereal category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Weetabix

Surreal

Kellogg's

Bio&Me

Linwoods

Top selling sub-categories in the Breakfast Cereal category

Explore the breakdown of sub-categories within the Breakfast Cereal category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
Cold Cereal	51	1.94%	6.74%	7.43%	< 50	9.87%
Granola	< 50	16.79%	8.34%	9.78%	< 50	4.22%
Oatmeal	94	5.85%	13.17%	8.45%	97	0.38%
Muesli	64	6.35%	3.33%	9.45%	86	1.93%
Porridge	Unlock full list >	7.31%	8.43%	8.66%	99	8.40%
Cold Cereal	51	1.94%	6.74%	7.43%	< 50	9.87%
Granola	< 50	16.79%	8.34%	9.78%	< 50	4.22%
Oatmeal	94	5.85%	13.17%	8.45%	97	0.38%
Muesli	64	6.35%	3.33%	9.45%	86	1.93%
Porridge	Unlock full list >	7.31%	8.43%	8.66%	99	8.40%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Breakfast Cereal Category

Discover the most-viewed products in the Breakfast Cereal category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
FUEL10K Protein Boosted Chunky Granola Chocolate Loaded 6 x 400 Gram Box - High Fibre Vitamin Boosted Vegan Cereal with Dark Chocolate Pieces Jumbo Oats & Pumpkin Seeds	...> Granola	FUEL10K	10.9K	23.65%	13.81%	9.83%	62	13.98%
Kellogg's Crunchy Nut Original Cereal 840g	...> Cold Cereal	Kellogg's	10K	397.47%	9.95%	9.98%	52	8.17%
Kellogg's Rice Krispies Multigrain Shapes Breakfast Cereal 350g	...> Cold Cereal	Kellogg's	8.3K	=	3.22%	2.53%	100	9.79%
Quaker Rolled Porridge Oats 500 g(packaging may vary)	...> Oatmeal	Quaker	7.8K	79.99%	15.52%	8.95%	79	4.61%
Nestlé Cereals - Nesquik Breakfast Cereal - Bitesize Chocolate Wholegrain Puffed Balls - High Fibre 7 Vitamins Calcium & Iron - 375g	...> Cold Cereal	Nestlé	7.6K	=	11.58%	8.41%	< 50	14.40%
FUEL10K Protein Boosted Chunky Granola Chocolate Loaded 6 x 400 Gram Box - High Fibre Vitamin Boosted Vegan Cereal with Dark Chocolate Pieces Jumbo Oats & Pumpkin Seeds	...> Granola	FUEL10K	10.9K	23.65%	13.81%	9.83%	62	13.98%
Kellogg's Crunchy Nut Original Cereal 840g	...> Cold Cereal	Kellogg's	10K	397.47%	9.95%	9.98%	52	8.17%
Kellogg's Rice Krispies Multigrain Shapes Breakfast Cereal 350g	...> Cold Cereal	Kellogg's	8.3K	=	3.22%	2.53%	100	9.79%
Quaker Rolled Porridge Oats 500 g(packaging may vary)	...> Oatmeal	Quaker	7.8K	79.99%	15.52%	8.95%	79	4.61%
Nestlé Cereals - Nesquik Breakfast Cereal - Bitesize Chocolate Wholegrain Puffed Balls - High Fibre 7 Vitamins Calcium & Iron - 375g	...> Cold Cereal	Nestlé	7.6K	=	11.58%	8.41%	< 50	14.40%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Breakfast Cereal category on amazon.co.uk

During 2026-08-01T00:00:00, the Breakfast Cereal category on amazon.co.uk generated a total revenue of £2.2M.

The leading brands in this category are Weetabix, Surreal, and Kellogg's, which stand out in terms of revenue and consumer engagement.

The top-performing product was FUEL10K Protein Boosted Chunky Granola Chocolate Loaded 6 x 400 Gram Box - High Fibre Vitamin Boosted Vegan Cereal with Dark Chocolate Pieces Jumbo Oats & Pumpkin Seeds, and it's the best-selling item in the category.