Get Prime Day 2025’s top trends!Pre-register to get the insights first

Discover Market Leaders In Every Amazon Category

Best Selling Fresh & Chilled Brands on amazon.co.uk

Last updated : July 1, 2025



Top Brands on the Fresh & Chilled category

See which brands are leading the Fresh & Chilled category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Jul 2025 vs. Jul 2024
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
OATLY6.50%5.86pp109.7K39.34%47.26%24.42%£10.594.27%
Alpro6.31%5.59pp109.6K39.34%47.26%21.32%£9.723.01%
Rude Health2.61%2.35pp108.6K1.82%30.40%2.71%£3.754.13%
London Grocery4.14%2.27pp108.9K29.89%8.70%19.26%£5.303.09%
PLENISH2.33%2.05pp109.7K13.72%7.62%17.83%£7.442.94%
OATLY6.50%5.86pp109.7K39.34%47.26%24.42%£10.594.27%
Alpro6.31%5.59pp109.6K39.34%47.26%21.32%£9.723.01%
Rude Health2.61%2.35pp108.6K1.82%30.40%2.71%£3.754.13%
London Grocery4.14%2.27pp108.9K29.89%8.70%19.26%£5.303.09%
PLENISH2.33%2.05pp109.7K13.72%7.62%17.83%£7.442.94%

Who’s winning your category?

See top brands by revenue, views, and conversion rate.
Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Fresh & Chilled category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
OATLY
Alpro
Rude Health
London Grocery
PLENISH

Top selling sub-categories in the Fresh & Chilled category

Explore the breakdown of sub-categories within the Fresh & Chilled category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Jul 2025 vs. Jul 2024
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
841.50%2.62%6.82%< 503.86%
921.95%7.37%9.38%847.34%
Plant-Based Milk< 509.24%9.97%5.84%8817.67%
MilkUnlock full list >5.26%10.20%9.97%998.01%
< 506.76%16.15%5.72%8816.06%
Cheddar950.96%5.63%6.90%809.96%
Artisan & Speciality576.05%8.30%0.33%819.12%
Cream Cheeses1007.36%9.13%2.36%9511.86%
Mozzarella596.40%3.27%0.13%548.30%
Lunchbox & SnackingUnlock full list >0.43%18.22%13.92%< 507.66%
959.75%9.96%7.19%10019.44%
Flavoured< 505.09%7.73%9.69%5215.27%
Kefir959.43%6.50%7.03%8018.14%
Greek & Strained958.65%1.13%9.62%1008.18%
Greek & Strained Flavoured Yoghurt534.34%2.62%19.79%902.55%
Yoghurt DrinksUnlock full list >10.53%15.82%2.37%829.55%
7111.49%19.86%6.08%674.45%
Butter1001.67%2.42%6.93%913.71%
Spreads992.45%18.90%3.36%905.09%
Ghee895.86%11.06%8.98%859.08%
Plant-Based ButterUnlock full list >6.62%9.47%13.20%980.17%
509.41%10.00%19.06%564.57%
Milkshakes956.47%8.64%12.27%8012.62%
Flavoured Milk< 5016.94%17.43%9.76%< 504.13%
Instant Breakfast DrinksUnlock full list >13.99%5.78%9.99%925.78%
588.78%10.00%5.21%< 505.64%
1009.46%7.88%7.79%934.02%
Prepared Vegetables7714.79%19.60%9.96%935.36%
Potatoes< 509.78%7.48%16.75%< 5015.90%
Tomatoes979.50%7.95%7.97%993.90%
Onions & Leeks< 501.55%2.55%1.16%6214.93%
Salad Bags & BowlsUnlock full list >10.45%2.67%9.87%709.94%
8219.94%14.44%9.23%782.23%
Berries899.48%9.83%18.04%927.12%
Citrus Fruits7213.44%17.85%7.02%< 506.63%
Bananas8419.81%11.18%9.26%972.32%
Apples< 5014.44%16.83%7.45%< 507.09%
DatesUnlock full list >6.68%11.94%9.20%< 508.85%
< 509.82%9.50%10.05%< 502.48%
Coriander869.89%9.84%15.65%981.74%
ParsleyUnlock full list >11.70%17.24%9.96%< 506.91%
Fresh Mixed Fruit & Vegetables BoxesUnlock full list >8.07%5.59%3.31%< 506.72%
898.19%4.05%16.42%9217.28%
1008.40%3.61%17.31%715.66%
Steaks952.22%7.08%4.68%1009.86%
Beef Mince< 505.71%0.17%10.79%5114.13%
Joints822.27%5.64%5.49%9619.87%
Burgers829.37%7.79%9.84%979.63%
Diced & Stew MeatUnlock full list >8.27%16.72%4.23%993.71%
754.02%2.17%7.96%798.76%
Breasts< 504.06%0.28%2.92%629.45%
Legs & Thighs1002.17%9.87%0.56%1001.23%
Whole Chickens694.14%8.25%2.83%643.39%
Breaded ChickenUnlock full list >9.05%7.14%6.11%1005.08%
Sausages & Chipolatas1008.28%6.21%3.70%944.54%
Bacon & Gammon< 502.16%6.98%7.54%< 509.85%
666.41%3.42%9.48%992.04%
Chops & Steaks642.40%5.74%5.66%6919.68%
Black PuddingUnlock full list >7.24%0.04%9.34%999.51%
< 506.72%3.70%0.64%< 508.07%
999.78%4.69%5.15%996.02%
Ham999.09%9.97%6.23%1005.01%
Salami999.16%9.96%19.76%885.59%
Chicken1007.10%9.66%1.31%967.75%
Chorizo508.24%9.96%3.73%563.01%
Cured HamUnlock full list >15.50%15.76%7.86%581.09%
Salad Pots & Coleslaw906.46%14.74%2.99%992.43%
985.30%7.87%10.06%9914.89%
OlivesUnlock full list >19.56%1.39%4.20%7410.83%
9914.11%17.16%7.31%892.20%
Houmous909.86%9.43%10.37%939.56%
DipsUnlock full list >9.88%9.86%15.86%< 501.91%
< 500.52%3.94%5.98%6810.00%
9113.26%5.13%10.00%996.16%
Chicken & Poultry< 5010.48%15.97%9.87%537.45%
Vegetable816.04%0.65%11.42%5813.49%
Seafood & Shellfish908.44%9.72%17.17%717.92%
Beef829.98%8.41%14.20%8613.36%
PorkUnlock full list >5.21%10.35%8.78%979.26%
Vegetables & Side Dishes949.92%9.28%11.09%7810.27%
974.41%1.64%8.57%1009.37%
Pasta Dishes713.66%0.21%3.34%< 509.57%
Fresh SaucesUnlock full list >5.32%1.87%1.42%988.94%
1007.96%13.31%9.49%998.43%
VegetableUnlock full list >7.83%0.45%3.54%959.62%
Sandwiches & WrapsUnlock full list >9.91%8.95%10.96%801.83%
841.50%2.62%6.82%< 503.86%
921.95%7.37%9.38%847.34%
Plant-Based Milk< 509.24%9.97%5.84%8817.67%
MilkUnlock full list >5.26%10.20%9.97%998.01%
< 506.76%16.15%5.72%8816.06%

Track category trends month over month

See which categories are growing based on sales, revenue, and views.
Start free trial

Top Products on the Fresh & Chilled Category

Discover the most-viewed products in the Fresh & Chilled category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Jul 2025 vs. Jul 2024
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Oatly Barista Oat Drink Long Life 6x1Litre
Oatly Barista Oat Drink Long Life 6x1Litre
...> Oat
OATLY34.3K59.67%13.81%2.24%939.01%
Prepared in Store British Beef Mince (0.5kg - 0.6kg  typically 0.55kg)
Prepared in Store British Beef Mince (0.5kg - 0.6kg typically 0.55kg)
...> Beef Mince
Morrisons16.9K=6.41%0.74%879.27%
by Amazon Granny Smith Apples  6 Pack  Small
by Amazon Granny Smith Apples 6 Pack Small
...> Apples
Amazon16.4K=6.44%1.93%757.06%
Blueberries 150g
Blueberries 150g
...> Berries
Morrisons15K=6.23%6.86%861.92%
Bananas 5 pack
Bananas 5 pack
...> Bananas
Morrisons14.7K100.26%7.85%9.84%558.18%
Oatly Barista Oat Drink Long Life 6x1Litre
Oatly Barista Oat Drink Long Life 6x1Litre
...> Oat
OATLY34.3K59.67%13.81%2.24%939.01%
Prepared in Store British Beef Mince (0.5kg - 0.6kg  typically 0.55kg)
Prepared in Store British Beef Mince (0.5kg - 0.6kg typically 0.55kg)
...> Beef Mince
Morrisons16.9K=6.41%0.74%879.27%
by Amazon Granny Smith Apples  6 Pack  Small
by Amazon Granny Smith Apples 6 Pack Small
...> Apples
Amazon16.4K=6.44%1.93%757.06%
Blueberries 150g
Blueberries 150g
...> Berries
Morrisons15K=6.23%6.86%861.92%
Bananas 5 pack
Bananas 5 pack
...> Bananas
Morrisons14.7K100.26%7.85%9.84%558.18%

What’s selling—and why

Explore the top-performing products on Amazon based on product views, sales, and revenue.
Spot trends, category winners, and emerging bestsellers at a glance.
Start free trial