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Best Selling Fresh & Chilled Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Fresh & Chilled in amazon.co.uk for November 1, and read the full analysis below

Last updated : November 1, 2025



Top Brands on the Fresh & Chilled category

See which brands are leading the Fresh & Chilled category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Nov 2025 vs. Nov 2024
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
London Grocery6.94%4.37pp40.4K158.18%164.31%72.41%£60.922.95%
KoalaKoi1.49%1.45pp25.1K89.68%0.69%12.33%£22.550.10%
Amazon4.33%1.44pp2.1K158.18%27.29%63.27%£29.071.45%
Alpro2.36%1.10pp80090.70%149.61%72.37%£49.451.13%
OATLY2.92%1.03pp40.4K125.65%45.57%45.88%£59.172.95%
London Grocery6.94%4.37pp40.4K158.18%164.31%72.41%£60.922.95%
KoalaKoi1.49%1.45pp25.1K89.68%0.69%12.33%£22.550.10%
Amazon4.33%1.44pp2.1K158.18%27.29%63.27%£29.071.45%
Alpro2.36%1.10pp80090.70%149.61%72.37%£49.451.13%
OATLY2.92%1.03pp40.4K125.65%45.57%45.88%£59.172.95%

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Channels Breakdown & Performance

Understand where the top brands in the Fresh & Chilled category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
London Grocery
KoalaKoi
Amazon
Alpro
OATLY

Top selling sub-categories in the Fresh & Chilled category

Explore the breakdown of sub-categories within the Fresh & Chilled category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Nov 2025 vs. Nov 2024
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
841.50%2.62%6.82%< 503.86%
921.95%7.37%9.38%847.34%
Plant-Based Milk< 509.24%9.97%5.84%8817.67%
MilkUnlock full list >5.26%10.20%9.97%998.01%
< 506.76%16.15%5.72%8816.06%
Cheddar950.96%5.63%6.90%809.96%
Artisan & Speciality576.05%8.30%0.33%819.12%
Cream Cheeses1007.36%9.13%2.36%9511.86%
Lunchbox & Snacking920.43%18.22%13.92%< 507.66%
MozzarellaUnlock full list >6.40%3.27%0.13%548.30%
959.75%9.96%7.19%10019.44%
Flavoured< 505.09%7.73%9.69%5215.27%
Kefir959.43%6.50%7.03%8018.14%
Greek & Strained958.65%1.13%9.62%1008.18%
Yoghurt Drinks< 5010.53%15.82%2.37%829.55%
Greek & Strained Flavoured YoghurtUnlock full list >4.34%2.62%19.79%902.55%
7111.49%19.86%6.08%674.45%
Butter1001.67%2.42%6.93%913.71%
Ghee895.86%11.06%8.98%859.08%
Spreads992.45%18.90%3.36%905.09%
Plant-Based ButterUnlock full list >6.62%9.47%13.20%980.17%
509.41%10.00%19.06%564.57%
Milkshakes956.47%8.64%12.27%8012.62%
Flavoured Milk< 5016.94%17.43%9.76%< 504.13%
Instant Breakfast DrinksUnlock full list >13.99%5.78%9.99%925.78%
588.78%10.00%5.21%< 505.64%
1009.46%7.88%7.79%934.02%
Prepared Vegetables7714.79%19.60%9.96%935.36%
Potatoes< 509.78%7.48%16.75%< 5015.90%
Peppers676.82%9.55%0.81%620.16%
Tomatoes979.50%7.95%7.97%993.90%
Onions & LeeksUnlock full list >1.55%2.55%1.16%6214.93%
8219.94%14.44%9.23%782.23%
Citrus Fruits7213.44%17.85%7.02%< 506.63%
Berries899.48%9.83%18.04%927.12%
Dates< 506.68%11.94%9.20%< 508.85%
Apples< 5014.44%16.83%7.45%< 507.09%
BananasUnlock full list >19.81%11.18%9.26%972.32%
< 509.82%9.50%10.05%< 502.48%
Parsley< 5011.70%17.24%9.96%< 506.91%
CorianderUnlock full list >9.89%9.84%15.65%981.74%
Fresh Mixed Fruit & Vegetables BoxesUnlock full list >8.07%5.59%3.31%< 506.72%
898.19%4.05%16.42%9217.28%
1008.40%3.61%17.31%715.66%
Steaks952.22%7.08%4.68%1009.86%
Beef Mince< 505.71%0.17%10.79%5114.13%
Burgers829.37%7.79%9.84%979.63%
Joints822.27%5.64%5.49%9619.87%
Diced & Stew MeatUnlock full list >8.27%16.72%4.23%993.71%
754.02%2.17%7.96%798.76%
Breasts< 504.06%0.28%2.92%629.45%
Legs & Thighs1002.17%9.87%0.56%1001.23%
Whole Chickens694.14%8.25%2.83%643.39%
Breaded ChickenUnlock full list >9.05%7.14%6.11%1005.08%
Sausages & Chipolatas1008.28%6.21%3.70%944.54%
666.41%3.42%9.48%992.04%
Chops & Steaks642.40%5.74%5.66%6919.68%
Black PuddingUnlock full list >7.24%0.04%9.34%999.51%
687.66%5.11%9.88%534.43%
Chops & Steaks< 507.21%9.10%13.89%< 5011.02%
Leg905.87%8.26%11.09%7213.82%
RackUnlock full list >10.03%2.30%9.82%< 507.64%
< 506.72%3.70%0.64%< 508.07%
999.78%4.69%5.15%996.02%
Ham999.09%9.97%6.23%1005.01%
Salami999.16%9.96%19.76%885.59%
Chicken1007.10%9.66%1.31%967.75%
Chorizo508.24%9.96%3.73%563.01%
Cured HamUnlock full list >15.50%15.76%7.86%581.09%
985.30%7.87%10.06%9914.89%
OlivesUnlock full list >19.56%1.39%4.20%7410.83%
9914.11%17.16%7.31%892.20%
Houmous909.86%9.43%10.37%939.56%
DipsUnlock full list >9.88%9.86%15.86%< 501.91%
Salad Pots & ColeslawUnlock full list >6.46%14.74%2.99%992.43%
< 500.52%3.94%5.98%6810.00%
9113.26%5.13%10.00%996.16%
Chicken & Poultry< 5010.48%15.97%9.87%537.45%
Vegetable816.04%0.65%11.42%5813.49%
Beef829.98%8.41%14.20%8613.36%
Seafood & Shellfish908.44%9.72%17.17%717.92%
PorkUnlock full list >5.21%10.35%8.78%979.26%
Vegetables & Side Dishes949.92%9.28%11.09%7810.27%
1007.96%13.31%9.49%998.43%
VegetableUnlock full list >7.83%0.45%3.54%959.62%
974.41%1.64%8.57%1009.37%
Pasta Dishes713.66%0.21%3.34%< 509.57%
Fresh SaucesUnlock full list >5.32%1.87%1.42%988.94%
Sandwiches & WrapsUnlock full list >9.91%8.95%10.96%801.83%
841.50%2.62%6.82%< 503.86%
921.95%7.37%9.38%847.34%
Plant-Based Milk< 509.24%9.97%5.84%8817.67%
MilkUnlock full list >5.26%10.20%9.97%998.01%
< 506.76%16.15%5.72%8816.06%

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Top Products on the Fresh & Chilled Category

Discover the most-viewed products in the Fresh & Chilled category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Nov 2025 vs. Nov 2024
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Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Oatly Barista Oat Drink Long Life 6x1Litre
Oatly Barista Oat Drink Long Life 6x1Litre
...> Oat
OATLY35.4K57.20%13.81%2.24%939.01%
by Amazon Semi Skimmed Milk  6x1L
by Amazon Semi Skimmed Milk 6x1L
...> Milk
Amazon19.9K=9.71%8.96%731.62%
Oatly Barista Edition Large Pack Long Life (6 x 1.5 Litre)
Oatly Barista Edition Large Pack Long Life (6 x 1.5 Litre)
...> Oat
OATLY19.2K0.65%1.51%10.21%608.43%
Minor Figures Oat Milk  Made in The UK | Barista Oat Milk  1 Litre (6x1L) | No Added Sugar | Non Dairy Milk | Vegan | Shelf Stable
Minor Figures Oat Milk Made in The UK | Barista Oat Milk 1 Litre (6x1L) | No Added Sugar | Non Dairy Milk | Vegan | Shelf Stable
...> Oat
Minor Figures17.3K52.62%3.02%9.20%800.55%
Morrisons Chicken Breast Fillet 1kg
Morrisons Chicken Breast Fillet 1kg
...> Breasts
Morrisons17.1K=6.02%9.77%722.60%
Oatly Barista Oat Drink Long Life 6x1Litre
Oatly Barista Oat Drink Long Life 6x1Litre
...> Oat
OATLY35.4K57.20%13.81%2.24%939.01%
by Amazon Semi Skimmed Milk  6x1L
by Amazon Semi Skimmed Milk 6x1L
...> Milk
Amazon19.9K=9.71%8.96%731.62%
Oatly Barista Edition Large Pack Long Life (6 x 1.5 Litre)
Oatly Barista Edition Large Pack Long Life (6 x 1.5 Litre)
...> Oat
OATLY19.2K0.65%1.51%10.21%608.43%
Minor Figures Oat Milk  Made in The UK | Barista Oat Milk  1 Litre (6x1L) | No Added Sugar | Non Dairy Milk | Vegan | Shelf Stable
Minor Figures Oat Milk Made in The UK | Barista Oat Milk 1 Litre (6x1L) | No Added Sugar | Non Dairy Milk | Vegan | Shelf Stable
...> Oat
Minor Figures17.3K52.62%3.02%9.20%800.55%
Morrisons Chicken Breast Fillet 1kg
Morrisons Chicken Breast Fillet 1kg
...> Breasts
Morrisons17.1K=6.02%9.77%722.60%

What’s selling—and why

Explore the top-performing products on Amazon based on product views, sales, and revenue.
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