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Best Selling Home Care & Cleaning Brands on amazon.co.uk

Last updated : July 1, 2025

Top Brands on the Home Care & Cleaning category

See which brands are leading the Home Care & Cleaning category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Shark	2.01%	0.90pp	39.4K	97.54%	27.62%	43.01%	£140.97	22.36%
Comfort	0.91%	0.49pp	39.1K	97.45%	27.05%	21.23%	£98.19	20.92%
Persil	1.54%	0.42pp	38.8K	81.08%	0.70%	36.34%	£133.29	8.51%
Airwick	1.15%	0.40pp	38.5K	75.33%	27.31%	35.09%	£117.14	8.12%
Softesse	0.40%	0.40pp	12.8K	22.78%	27.28%	10.45%	£97.72	12.52%
Shark	2.01%	0.90pp	39.4K	97.54%	27.62%	43.01%	£140.97	22.36%
Comfort	0.91%	0.49pp	39.1K	97.45%	27.05%	21.23%	£98.19	20.92%
Persil	1.54%	0.42pp	38.8K	81.08%	0.70%	36.34%	£133.29	8.51%
Airwick	1.15%	0.40pp	38.5K	75.33%	27.31%	35.09%	£117.14	8.12%
Softesse	0.40%	0.40pp	12.8K	22.78%	27.28%	10.45%	£97.72	12.52%
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Channels Breakdown & Performance

Understand where the top brands in the Home Care & Cleaning category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Shark

Comfort

Persil

Airwick

Softesse

Top selling sub-categories in the Home Care & Cleaning category

Explore the breakdown of sub-categories within the Home Care & Cleaning category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	82	5.37%	10.32%	1.87%	59	8.06%
All-Purpose Cleaners	90	2.92%	6.03%	4.01%	95	4.23%
Toilet Cleaners	< 50	8.08%	13.23%	0.31%	73	8.98%
Drain Openers	81	6.24%	8.43%	0.62%	99	9.49%
De-Scalers	81	4.34%	9.21%	2.66%	57	7.62%
Floor Cleaners	Unlock full list >	5.87%	2.71%	9.25%	< 50	1.17%
	80	9.99%	9.62%	8.40%	96	16.21%
Toilet Tissues	< 50	8.58%	9.76%	4.49%	50	15.20%
Kitchen Roll	96	9.92%	9.02%	9.20%	81	13.36%
Moist Wipes	72	16.51%	18.07%	7.66%	100	9.99%
	62	13.66%	19.04%	5.08%	60	9.94%
Box Tissues	< 50	2.97%	9.82%	2.26%	60	7.93%
Pocket Tissues	Unlock full list >	8.03%	17.54%	4.50%	81	17.45%
	< 50	6.16%	1.59%	14.86%	94	4.29%
	< 50	4.65%	7.32%	1.68%	72	6.71%
Flat Mops	100	4.34%	15.88%	5.96%	83	2.55%
String Mops	52	7.42%	8.39%	8.70%	90	8.36%
Sponge Mops	Unlock full list >	1.86%	7.32%	9.41%	57	7.28%
Scourers & Sponges	58	2.52%	9.01%	5.65%	56	9.99%
	99	3.67%	0.60%	12.04%	84	2.48%
Bathroom Cleaning Brushes	98	0.43%	17.06%	12.79%	70	8.73%
Kitchen Brushes	82	2.81%	9.84%	2.42%	100	9.85%
Window Groove Brushes	100	5.23%	11.31%	3.84%	82	14.35%
Drain Brushes	Unlock full list >	0.83%	10.00%	4.24%	59	10.00%
Feather Dusters	100	3.41%	0.36%	7.98%	96	2.01%
Buckets & Bowls	Unlock full list >	8.12%	7.40%	11.78%	98	2.01%
	99	19.39%	15.20%	10.35%	63	9.76%
Liquid Detergent	78	10.00%	9.60%	8.44%	95	16.08%
Detergent Capsules & Tablets	88	9.33%	9.99%	6.04%	99	18.07%
Liquid Fabric Softener	< 50	17.72%	12.37%	13.12%	< 50	9.25%
Fabric Dye	< 50	17.35%	11.81%	8.50%	< 50	0.32%
Stain Removers	Unlock full list >	9.90%	8.99%	9.23%	83	13.23%
	70	16.64%	4.34%	18.18%	90	6.10%
Bin Liners	91	7.78%	9.36%	3.05%	100	12.88%
Napkins	100	7.98%	5.58%	9.94%	94	5.18%
Food Bags	52	17.59%	12.24%	13.25%	< 50	9.22%
Foil	61	8.89%	6.97%	9.98%	99	7.76%
Cling Film	Unlock full list >	19.52%	15.07%	10.47%	89	9.74%
	82	5.37%	10.32%	1.87%	59	8.06%
All-Purpose Cleaners	90	2.92%	6.03%	4.01%	95	4.23%
Toilet Cleaners	< 50	8.08%	13.23%	0.31%	73	8.98%
Drain Openers	81	6.24%	8.43%	0.62%	99	9.49%
De-Scalers	81	4.34%	9.21%	2.66%	57	7.62%
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Top Products on the Home Care & Cleaning Category

Discover the most-viewed products in the Home Care & Cleaning category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
SXhyf Cleaning Brush - Hard Bristle Crevice Cleaning Brush UK Multifunctional Gap Cleaning Scrub Brush Grout Brush Cleaning Products for Household Use Home Kitchen Bathroom Window Vehicle	...> Bathroom Cleaning Brushes	SXhyf	162.8K	=	0.33%	4.58%	63	19.51%
Velvet Classic Quilted Toilet Tissue 24 Rolls - Luxuriously Soft Strong and Absorbent Toilet Roll - Jumbo Bulk Pack 24 Rolls - 3-ply - White	...> Toilet Tissues	Velvet	145K	1.53%	2.26%	12.17%	87	9.89%
by Amazon Toilet Roll 2-Ply Embossed Soft and Gentle 18 Rolls (Pack of 1) 200 Sheets per Roll FSC Certified	...> Toilet Tissues	Amazon	93.9K	94.81%	6.61%	0.94%	74	11.80%
Andrex Family Soft Toilet Paper 24 Rolls (Previously Andrex Gentle Clean) Gentle on your Family’s skin– Pack of 24 Toilet Rolls 170 sheets Per Roll FSC Certified	...> Toilet Tissues	Andrex	87.7K	47.93%	4.46%	8.78%	87	0.36%
Regina Blitz Household Towels – 8 Triple Layered Rolls 140 Sheets Per Roll Paper Packaging FSC Certified Paper Recyclable Packaging 60% Larger Than Standard Kitchen Roll Sheets	...> Kitchen Roll	Regina	77.5K	15.60%	9.10%	1.16%	97	2.64%
SXhyf Cleaning Brush - Hard Bristle Crevice Cleaning Brush UK Multifunctional Gap Cleaning Scrub Brush Grout Brush Cleaning Products for Household Use Home Kitchen Bathroom Window Vehicle	...> Bathroom Cleaning Brushes	SXhyf	162.8K	=	0.33%	4.58%	63	19.51%
Velvet Classic Quilted Toilet Tissue 24 Rolls - Luxuriously Soft Strong and Absorbent Toilet Roll - Jumbo Bulk Pack 24 Rolls - 3-ply - White	...> Toilet Tissues	Velvet	145K	1.53%	2.26%	12.17%	87	9.89%
by Amazon Toilet Roll 2-Ply Embossed Soft and Gentle 18 Rolls (Pack of 1) 200 Sheets per Roll FSC Certified	...> Toilet Tissues	Amazon	93.9K	94.81%	6.61%	0.94%	74	11.80%
Andrex Family Soft Toilet Paper 24 Rolls (Previously Andrex Gentle Clean) Gentle on your Family’s skin– Pack of 24 Toilet Rolls 170 sheets Per Roll FSC Certified	...> Toilet Tissues	Andrex	87.7K	47.93%	4.46%	8.78%	87	0.36%
Regina Blitz Household Towels – 8 Triple Layered Rolls 140 Sheets Per Roll Paper Packaging FSC Certified Paper Recyclable Packaging 60% Larger Than Standard Kitchen Roll Sheets	...> Kitchen Roll	Regina	77.5K	15.60%	9.10%	1.16%	97	2.64%
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Top-level analysis of the Home Care & Cleaning category on amazon.co.uk

During July 2025, the Home Care & Cleaning category on amazon.co.uk generated a total revenue of £76.4M.

The leading brands in this category are Shark, Comfort, and Persil, which stand out in terms of revenue and consumer engagement.

The top-performing product was SXhyf Cleaning Brush - Hard Bristle Crevice Cleaning Brush UK Multifunctional Gap Cleaning Scrub Brush Grout Brush Cleaning Products for Household Use Home Kitchen Bathroom Window Vehicle, and it's the best-selling item in the category.