Best Selling Home Care & Cleaning Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Home Care & Cleaning in amazon.co.uk for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Home Care & Cleaning category

See which brands are leading the Home Care & Cleaning category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Andrex	6.76%	1.63pp	731.6K	68.63%	68.14%	37.06%	£12.12	16.73%
Phoenix	0.94%	0.61pp	205.2K	62.83%	68.13%	20.60%	£11.35	8.24%
Ecover	2.59%	0.54pp	695.5K	27.15%	30.44%	12.38%	£12.10	16.45%
andarta	0.80%	0.51pp	671.9K	16.59%	1.78%	36.88%	£2.62	0.67%
Ariel	1.62%	0.48pp	731.4K	27.50%	15.27%	12.19%	£12.11	16.28%
Andrex	6.76%	1.63pp	731.6K	68.63%	68.14%	37.06%	£12.12	16.73%
Phoenix	0.94%	0.61pp	205.2K	62.83%	68.13%	20.60%	£11.35	8.24%
Ecover	2.59%	0.54pp	695.5K	27.15%	30.44%	12.38%	£12.10	16.45%
andarta	0.80%	0.51pp	671.9K	16.59%	1.78%	36.88%	£2.62	0.67%
Ariel	1.62%	0.48pp	731.4K	27.50%	15.27%	12.19%	£12.11	16.28%
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Channels Breakdown & Performance

Understand where the top brands in the Home Care & Cleaning category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Andrex

Phoenix

Ecover

andarta

Ariel

Top selling sub-categories in the Home Care & Cleaning category

Explore the breakdown of sub-categories within the Home Care & Cleaning category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	82	5.37%	10.32%	1.87%	59	8.06%
Toilet Cleaners	< 50	8.08%	13.23%	0.31%	73	8.98%
All-Purpose Cleaners	90	2.92%	6.03%	4.01%	95	4.23%
Drain Openers	81	6.24%	8.43%	0.62%	99	9.49%
De-Scalers	81	4.34%	9.21%	2.66%	57	7.62%
Floor Cleaners	Unlock full list >	5.87%	2.71%	9.25%	< 50	1.17%
	80	9.99%	9.62%	8.40%	96	16.21%
Toilet Tissues	< 50	8.58%	9.76%	4.49%	50	15.20%
Kitchen Roll	96	9.92%	9.02%	9.20%	81	13.36%
	62	13.66%	19.04%	5.08%	60	9.94%
Box Tissues	< 50	2.97%	9.82%	2.26%	60	7.93%
Pocket Tissues	Unlock full list >	8.03%	17.54%	4.50%	81	17.45%
Moist Wipes	Unlock full list >	16.51%	18.07%	7.66%	100	9.99%
	99	19.39%	15.20%	10.35%	63	9.76%
Liquid Detergent	78	10.00%	9.60%	8.44%	95	16.08%
Detergent Capsules & Tablets	88	9.33%	9.99%	6.04%	99	18.07%
Stain Removers	97	9.90%	8.99%	9.23%	83	13.23%
Liquid Fabric Softener	< 50	17.72%	12.37%	13.12%	< 50	9.25%
Fabric Dye	Unlock full list >	17.35%	11.81%	8.50%	< 50	0.32%
	< 50	6.16%	1.59%	14.86%	94	4.29%
Scourers & Sponges	58	2.52%	9.01%	5.65%	56	9.99%
	< 50	4.65%	7.32%	1.68%	72	6.71%
Flat Mops	100	4.34%	15.88%	5.96%	83	2.55%
String Mops	52	7.42%	8.39%	8.70%	90	8.36%
Sponge Mops	Unlock full list >	1.86%	7.32%	9.41%	57	7.28%
	99	3.67%	0.60%	12.04%	84	2.48%
Kitchen Brushes	82	2.81%	9.84%	2.42%	100	9.85%
Bathroom Cleaning Brushes	98	0.43%	17.06%	12.79%	70	8.73%
Window Groove Brushes	100	5.23%	11.31%	3.84%	82	14.35%
Window Screen Brushes	68	1.41%	9.87%	5.87%	99	9.86%
Drain Brushes	Unlock full list >	0.83%	10.00%	4.24%	59	10.00%
Feather Dusters	100	3.41%	0.36%	7.98%	96	2.01%
Dustpan & Brush Sets	Unlock full list >	0.85%	4.40%	6.65%	83	1.74%
	70	16.64%	4.34%	18.18%	90	6.10%
Bin Liners	91	7.78%	9.36%	3.05%	100	12.88%
Napkins	100	7.98%	5.58%	9.94%	94	5.18%
Foil	61	8.89%	6.97%	9.98%	99	7.76%
Food Bags	52	17.59%	12.24%	13.25%	< 50	9.22%
Cling Film	Unlock full list >	19.52%	15.07%	10.47%	89	9.74%
	82	5.37%	10.32%	1.87%	59	8.06%
Toilet Cleaners	< 50	8.08%	13.23%	0.31%	73	8.98%
All-Purpose Cleaners	90	2.92%	6.03%	4.01%	95	4.23%
Drain Openers	81	6.24%	8.43%	0.62%	99	9.49%
De-Scalers	81	4.34%	9.21%	2.66%	57	7.62%
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Top Products on the Home Care & Cleaning Category

Discover the most-viewed products in the Home Care & Cleaning category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Andrex Family Soft Toilet Roll - 24 Toilet Rolls Bulk Buy Fragrance Free FSC Certified	...> Toilet Tissues	Andrex	148.9K	111.35%	19.98%	5.99%	53	8.75%
Velvet Classic Quilted Toilet Tissue 24 Rolls - Luxuriously Soft Strong and Absorbent Toilet Roll - Jumbo Bulk Pack 24 Rolls - 3-ply - White	...> Toilet Tissues	Velvet	141.2K	12.36%	2.26%	12.17%	87	9.89%
Andrex Ultimate Quilt Toilet Roll - 24 Toilet Rolls 3-Ply Bulk Buy Soft Thick Sheets FSC Certified	...> Toilet Tissues	Andrex	96.4K	116.56%	6.49%	9.71%	96	1.25%
Astonish Eucalyptus Toilet Fresh Gel Kills 99.9% of Bacteria Limescale Prevention 750ml	...> Toilet Cleaners	Astonish	93.5K	=	12.21%	0.94%	54	4.87%
by Amazon Super Absorbent Kitchen Towel 3-ply 3 Rolls (1 Pack of 3) 80 Sheets per Roll FSC Certified	...> Kitchen Roll	Amazon	92.4K	115.91%	17.25%	4.93%	91	3.23%
Andrex Family Soft Toilet Roll - 24 Toilet Rolls Bulk Buy Fragrance Free FSC Certified	...> Toilet Tissues	Andrex	148.9K	111.35%	19.98%	5.99%	53	8.75%
Velvet Classic Quilted Toilet Tissue 24 Rolls - Luxuriously Soft Strong and Absorbent Toilet Roll - Jumbo Bulk Pack 24 Rolls - 3-ply - White	...> Toilet Tissues	Velvet	141.2K	12.36%	2.26%	12.17%	87	9.89%
Andrex Ultimate Quilt Toilet Roll - 24 Toilet Rolls 3-Ply Bulk Buy Soft Thick Sheets FSC Certified	...> Toilet Tissues	Andrex	96.4K	116.56%	6.49%	9.71%	96	1.25%
Astonish Eucalyptus Toilet Fresh Gel Kills 99.9% of Bacteria Limescale Prevention 750ml	...> Toilet Cleaners	Astonish	93.5K	=	12.21%	0.94%	54	4.87%
by Amazon Super Absorbent Kitchen Towel 3-ply 3 Rolls (1 Pack of 3) 80 Sheets per Roll FSC Certified	...> Kitchen Roll	Amazon	92.4K	115.91%	17.25%	4.93%	91	3.23%
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Top-level analysis of the Home Care & Cleaning category on amazon.co.uk

During 2026-07-01T00:00:00, the Home Care & Cleaning category on amazon.co.uk generated a total revenue of £89.5M.

The leading brands in this category are Andrex, Phoenix, and Ecover, which stand out in terms of revenue and consumer engagement.

The top-performing product was Andrex Family Soft Toilet Roll - 24 Toilet Rolls Bulk Buy Fragrance Free FSC Certified, and it's the best-selling item in the category.