Best Selling Fish & Aquatic Pets Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Fish & Aquatic Pets in amazon.co.uk for October 1, and read the full analysis below

Last updated : October 1, 2026

Top Brands on the Fish & Aquatic Pets category

See which brands are leading the Fish & Aquatic Pets category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Oct 2026 vs. Oct 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Extra Select	2.76%	1.90pp	16.9K	102.99%	34.63%	70.38%	£21.30	4.57%
k2aqua	2.63%	1.67pp	12.5K	101.66%	33.44%	50.50%	£20.57	2.60%
Generic	2.81%	1.64pp	15.3K	4.86%	24.15%	50.51%	£18.88	3.51%
Hikari	1.62%	1.28pp	15.8K	101.98%	33.66%	66.10%	£7.80	2.26%
NT Labs	1.62%	1.00pp	< 50	102.84%	33.79%	2.28%	£10.21	0.88%
Extra Select	2.76%	1.90pp	16.9K	102.99%	34.63%	70.38%	£21.30	4.57%
k2aqua	2.63%	1.67pp	12.5K	101.66%	33.44%	50.50%	£20.57	2.60%
Generic	2.81%	1.64pp	15.3K	4.86%	24.15%	50.51%	£18.88	3.51%
Hikari	1.62%	1.28pp	15.8K	101.98%	33.66%	66.10%	£7.80	2.26%
NT Labs	1.62%	1.00pp	< 50	102.84%	33.79%	2.28%	£10.21	0.88%
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Channels Breakdown & Performance

Understand where the top brands in the Fish & Aquatic Pets category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Extra Select

k2aqua

Generic

Hikari

NT Labs

Top selling sub-categories in the Fish & Aquatic Pets category

Explore the breakdown of sub-categories within the Fish & Aquatic Pets category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Oct 2026 vs. Oct 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	95	6.37%	1.78%	15.09%	79	4.42%
Water Treatments	77	6.96%	16.37%	5.53%	99	16.28%
	74	1.75%	2.33%	6.98%	100	3.65%
Live Plants	< 50	12.59%	4.09%	7.78%	76	4.17%
Ornaments	51	0.75%	4.31%	6.78%	< 50	1.63%
Plastic Plants	100	5.12%	10.06%	2.06%	73	7.96%
Decorative Rocks	66	9.63%	9.56%	0.98%	< 50	9.58%
Wood	Unlock full list >	7.70%	12.83%	0.00%	61	8.88%
	88	4.25%	9.11%	2.73%	66	7.57%
Filter Accessories	95	9.51%	14.75%	1.50%	78	9.35%
Air Pumps	< 50	3.97%	6.82%	2.61%	63	5.68%
Filters	75	5.59%	7.99%	0.34%	100	8.29%
Water Pumps	98	6.98%	8.90%	1.75%	59	11.00%
Air Pump Accessories	Unlock full list >	6.86%	11.93%	0.68%	99	8.61%
	90	1.97%	6.59%	4.43%	100	6.37%
Gravel	< 50	7.08%	9.34%	5.05%	86	9.42%
Sand	Unlock full list >	9.04%	5.49%	8.57%	87	9.92%
	96	4.65%	0.26%	0.44%	100	8.16%
Gravel Cleaners	100	15.29%	14.91%	1.43%	80	15.00%
Algae Scrapers	56	8.18%	6.90%	5.96%	92	9.99%
Aquarium Nets	Unlock full list >	0.35%	3.95%	6.06%	83	4.80%
	95	6.37%	1.78%	15.09%	79	4.42%
Water Treatments	77	6.96%	16.37%	5.53%	99	16.28%
	74	1.75%	2.33%	6.98%	100	3.65%
Live Plants	< 50	12.59%	4.09%	7.78%	76	4.17%
Ornaments	51	0.75%	4.31%	6.78%	< 50	1.63%
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Top Products on the Fish & Aquatic Pets Category

Discover the most-viewed products in the Fish & Aquatic Pets category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Oct 2026 vs. Oct 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Flintronic Submersible Water Pump(800L/H 16W) Ultra-Quiet Water Pump	...> Water Pumps	flintronic	21.8K	232.72%	12.26%	9.78%	52	18.69%
Amtra Polychrome - Natural aquarium gravel decorative soil sand and white gravel grains 3-4 mm 2 KG	...> Sand	Amtra	11.5K	35.51%	0.22%	7.37%	59	5.43%
AQUARIAN Tap Water Safe Fish Aquarium Water Conditioner 118 ml Bottle	...> Water Treatments	AQUARIAN	9.6K	41.38%	6.13%	10.94%	73	9.77%
Natural Colour Silica Sand - COARSE Grain 1mm-2mm \| Ideal for Aquariums Arts and Crafts and Gardening Soil (1KG)	...> Sand	bhomescent	9.5K	=	4.84%	4.71%	84	9.93%
NICREW Magi Mini Fish Tank Filter Internal Aquarium Filter for 20L Tank	...> Filters	NICREW	8.5K	1.51%	8.06%	6.62%	< 50	8.01%
Flintronic Submersible Water Pump(800L/H 16W) Ultra-Quiet Water Pump	...> Water Pumps	flintronic	21.8K	232.72%	12.26%	9.78%	52	18.69%
Amtra Polychrome - Natural aquarium gravel decorative soil sand and white gravel grains 3-4 mm 2 KG	...> Sand	Amtra	11.5K	35.51%	0.22%	7.37%	59	5.43%
AQUARIAN Tap Water Safe Fish Aquarium Water Conditioner 118 ml Bottle	...> Water Treatments	AQUARIAN	9.6K	41.38%	6.13%	10.94%	73	9.77%
Natural Colour Silica Sand - COARSE Grain 1mm-2mm \| Ideal for Aquariums Arts and Crafts and Gardening Soil (1KG)	...> Sand	bhomescent	9.5K	=	4.84%	4.71%	84	9.93%
NICREW Magi Mini Fish Tank Filter Internal Aquarium Filter for 20L Tank	...> Filters	NICREW	8.5K	1.51%	8.06%	6.62%	< 50	8.01%
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Top-level analysis of the Fish & Aquatic Pets category on amazon.co.uk

During 2026-10-01T00:00:00, the Fish & Aquatic Pets category on amazon.co.uk generated a total revenue of £4.5M.

The leading brands in this category are Extra Select, k2aqua, and Generic, which stand out in terms of revenue and consumer engagement.

The top-performing product was Flintronic Submersible Water Pump(800L/H 16W) Ultra-Quiet Water Pump, and it's the best-selling item in the category.