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Best Selling Fish & Aquatic Pets Brands on amazon.co.uk

Last updated : July 1, 2025

Top Brands on the Fish & Aquatic Pets category

See which brands are leading the Fish & Aquatic Pets category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Diversa	8.97%	5.14pp	38.9K	131.51%	11.60%	8.77%	£134.72	56.14%
AQQA	3.57%	1.81pp	38.7K	103.50%	4.64%	6.85%	£15.79	51.78%
Fluval	6.83%	1.76pp	20.1K	89.99%	10.19%	7.05%	£65.00	18.12%
Aqua One	1.68%	1.50pp	37.2K	100.34%	9.78%	7.59%	£99.47	37.72%
Pawfly	1.32%	0.97pp	17K	114.71%	0.44%	7.38%	£132.05	37.90%
Diversa	8.97%	5.14pp	38.9K	131.51%	11.60%	8.77%	£134.72	56.14%
AQQA	3.57%	1.81pp	38.7K	103.50%	4.64%	6.85%	£15.79	51.78%
Fluval	6.83%	1.76pp	20.1K	89.99%	10.19%	7.05%	£65.00	18.12%
Aqua One	1.68%	1.50pp	37.2K	100.34%	9.78%	7.59%	£99.47	37.72%
Pawfly	1.32%	0.97pp	17K	114.71%	0.44%	7.38%	£132.05	37.90%
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Channels Breakdown & Performance

Understand where the top brands in the Fish & Aquatic Pets category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Diversa

AQQA

Fluval

Aqua One

Pawfly

Top selling sub-categories in the Fish & Aquatic Pets category

Explore the breakdown of sub-categories within the Fish & Aquatic Pets category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	95	6.37%	1.78%	15.09%	79	4.42%
	88	4.25%	9.11%	2.73%	66	7.57%
Water Pumps	98	6.98%	8.90%	1.75%	59	11.00%
Filters	75	5.59%	7.99%	0.34%	100	8.29%
Filter Accessories	95	9.51%	14.75%	1.50%	78	9.35%
Air Pumps	< 50	3.97%	6.82%	2.61%	63	5.68%
Air Pump Accessories	Unlock full list >	6.86%	11.93%	0.68%	99	8.61%
	74	1.75%	2.33%	6.98%	100	3.65%
Ornaments	51	0.75%	4.31%	6.78%	< 50	1.63%
Live Plants	< 50	12.59%	4.09%	7.78%	76	4.17%
Plastic Plants	100	5.12%	10.06%	2.06%	73	7.96%
Decorative Rocks	66	9.63%	9.56%	0.98%	< 50	9.58%
Backgrounds	Unlock full list >	3.86%	0.43%	12.26%	53	2.63%
	90	1.97%	6.59%	4.43%	100	6.37%
Gravel	< 50	7.08%	9.34%	5.05%	86	9.42%
Sand	Unlock full list >	9.04%	5.49%	8.57%	87	9.92%
Water Treatments	77	6.96%	16.37%	5.53%	99	16.28%
	84	4.53%	12.09%	3.35%	51	12.17%
Aquariums	98	4.19%	0.60%	8.43%	98	1.11%
Fish Bowls	Unlock full list >	0.00%	3.70%	7.70%	76	0.83%
	95	6.37%	1.78%	15.09%	79	4.42%
	88	4.25%	9.11%	2.73%	66	7.57%
Water Pumps	98	6.98%	8.90%	1.75%	59	11.00%
Filters	75	5.59%	7.99%	0.34%	100	8.29%
Filter Accessories	95	9.51%	14.75%	1.50%	78	9.35%
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Top Products on the Fish & Aquatic Pets Category

Discover the most-viewed products in the Fish & Aquatic Pets category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
AMTRA White Quartz - Fine White Quartz Aquarium Sand for Fresh or Salt Water Grain Size 0.1-0.7mm Quantity 2kg	...> Gravel	Amtra	21K	147.07%	8.25%	16.40%	93	3.75%
Knifel Submersible Pump 1500L/H 25W Dry Burning Protection with Ultra Quiet Design 2m High Lift for Fountains Hydroponics Ponds Aquariums & More…	...> Water Pumps	Knifel	16.3K	100.88%	17.54%	1.65%	85	9.93%
Lincolnshire Pond Plants Ltd 5 x Oxygenating Weed Live Pond Plant ELODEA DENSA - Also Aquarium Aquatic Plants	...> Live Plants	Lincolnshire Pond Plants Ltd	12K	113.21%	8.97%	8.61%	84	8.62%
AQUARIAN TAP WATER SAFE Aquarium Water Conditioner 118 ml Bottle White	...> Water Treatments	AQUARIAN	11.3K	91.53%	4.71%	11.71%	71	18.61%
Knifel Submersible Pump 2500L/H 45W Dry Burning Protection with Ultra Quiet Design 2.5m High Lift for Fountains Hydroponics Ponds Aquariums & More	...> Water Pumps	Knifel	10.8K	=	9.30%	6.77%	85	11.73%
AMTRA White Quartz - Fine White Quartz Aquarium Sand for Fresh or Salt Water Grain Size 0.1-0.7mm Quantity 2kg	...> Gravel	Amtra	21K	147.07%	8.25%	16.40%	93	3.75%
Knifel Submersible Pump 1500L/H 25W Dry Burning Protection with Ultra Quiet Design 2m High Lift for Fountains Hydroponics Ponds Aquariums & More…	...> Water Pumps	Knifel	16.3K	100.88%	17.54%	1.65%	85	9.93%
Lincolnshire Pond Plants Ltd 5 x Oxygenating Weed Live Pond Plant ELODEA DENSA - Also Aquarium Aquatic Plants	...> Live Plants	Lincolnshire Pond Plants Ltd	12K	113.21%	8.97%	8.61%	84	8.62%
AQUARIAN TAP WATER SAFE Aquarium Water Conditioner 118 ml Bottle White	...> Water Treatments	AQUARIAN	11.3K	91.53%	4.71%	11.71%	71	18.61%
Knifel Submersible Pump 2500L/H 45W Dry Burning Protection with Ultra Quiet Design 2.5m High Lift for Fountains Hydroponics Ponds Aquariums & More	...> Water Pumps	Knifel	10.8K	=	9.30%	6.77%	85	11.73%
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Top-level analysis of the Fish & Aquatic Pets category on amazon.co.uk

During July 2025, the Fish & Aquatic Pets category on amazon.co.uk generated a total revenue of £6.8M.

The leading brands in this category are Diversa, AQQA, and Fluval, which stand out in terms of revenue and consumer engagement.

The top-performing product was AMTRA White Quartz - Fine White Quartz Aquarium Sand for Fresh or Salt Water Grain Size 0.1-0.7mm Quantity 2kg, and it's the best-selling item in the category.