Best Selling Fish & Aquatic Pets Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Fish & Aquatic Pets in amazon.co.uk for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Fish & Aquatic Pets category

See which brands are leading the Fish & Aquatic Pets category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Fluval	7.82%	2.02pp	155.4K	71.53%	10.14%	4.45%	£37.95	5.11%
AQQA	3.58%	1.97pp	38.5K	4.45%	9.98%	4.21%	£18.44	1.42%
Superfish	3.05%	1.73pp	154.4K	62.18%	3.66%	3.36%	£37.91	4.62%
hygger	3.66%	0.73pp	74.1K	38.76%	10.02%	4.44%	£16.04	2.16%
Swell UK	0.93%	0.71pp	133.4K	37.86%	9.92%	1.49%	£9.85	4.96%
Fluval	7.82%	2.02pp	155.4K	71.53%	10.14%	4.45%	£37.95	5.11%
AQQA	3.58%	1.97pp	38.5K	4.45%	9.98%	4.21%	£18.44	1.42%
Superfish	3.05%	1.73pp	154.4K	62.18%	3.66%	3.36%	£37.91	4.62%
hygger	3.66%	0.73pp	74.1K	38.76%	10.02%	4.44%	£16.04	2.16%
Swell UK	0.93%	0.71pp	133.4K	37.86%	9.92%	1.49%	£9.85	4.96%
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Channels Breakdown & Performance

Understand where the top brands in the Fish & Aquatic Pets category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Fluval

AQQA

Superfish

hygger

Swell UK

Top selling sub-categories in the Fish & Aquatic Pets category

Explore the breakdown of sub-categories within the Fish & Aquatic Pets category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	95	6.37%	1.78%	15.09%	79	4.42%
	88	4.25%	9.11%	2.73%	66	7.57%
Filters	75	5.59%	7.99%	0.34%	100	8.29%
Filter Accessories	95	9.51%	14.75%	1.50%	78	9.35%
Water Pumps	98	6.98%	8.90%	1.75%	59	11.00%
Air Pumps	< 50	3.97%	6.82%	2.61%	63	5.68%
Air Pump Accessories	Unlock full list >	6.86%	11.93%	0.68%	99	8.61%
	74	1.75%	2.33%	6.98%	100	3.65%
Ornaments	51	0.75%	4.31%	6.78%	< 50	1.63%
Live Plants	< 50	12.59%	4.09%	7.78%	76	4.17%
Plastic Plants	100	5.12%	10.06%	2.06%	73	7.96%
Backgrounds	< 50	3.86%	0.43%	12.26%	53	2.63%
Decorative Rocks	Unlock full list >	9.63%	9.56%	0.98%	< 50	9.58%
Water Treatments	77	6.96%	16.37%	5.53%	99	16.28%
	84	4.53%	12.09%	3.35%	51	12.17%
Aquariums	98	4.19%	0.60%	8.43%	98	1.11%
Fish Bowls	Unlock full list >	0.00%	3.70%	7.70%	76	0.83%
	96	4.65%	0.26%	0.44%	100	8.16%
Gravel Cleaners	100	15.29%	14.91%	1.43%	80	15.00%
Algae Scrapers	56	8.18%	6.90%	5.96%	92	9.99%
Aquarium Nets	Unlock full list >	0.35%	3.95%	6.06%	83	4.80%
	95	6.37%	1.78%	15.09%	79	4.42%
	88	4.25%	9.11%	2.73%	66	7.57%
Filters	75	5.59%	7.99%	0.34%	100	8.29%
Filter Accessories	95	9.51%	14.75%	1.50%	78	9.35%
Water Pumps	98	6.98%	8.90%	1.75%	59	11.00%
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Top Products on the Fish & Aquatic Pets Category

Discover the most-viewed products in the Fish & Aquatic Pets category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
AQUARIAN TAP WATER SAFE Aquarium Water Conditioner 118 ml Bottle White	...> Water Treatments	AQUARIAN	15.3K	1.08%	4.71%	11.71%	71	18.61%
AQUARIAN Complete Nutrition Aquarium Tropical & Temperate Fish Food Flakes 50g Container	...> Aquarium Fish	AQUARIAN	13.1K	25.34%	1.13%	9.69%	< 50	8.15%
Amtra Rock Dragon Stone Aquarium Decoration Natural Limestone 1 KG .	...> Decorative Rocks	Amtra	12.8K	=	12.68%	8.81%	96	17.98%
Amtra Polychrome - Natural aquarium gravel decorative soil sand and white gravel grains 3-4 mm 2 KG	...> Sand	Amtra	12.7K	=	0.22%	7.37%	59	5.43%
Flintronic Submersible Water Pump(800L/H 16W) Ultra-Quiet Water Pump1.6m/5.2ft High Lift Fountain Pump with 1.4m/4.5ft Power Cord&2 Nozzles for Aquarium Fish Tank Statuary Hydroponics	...> Water Pumps	flintronic	12.1K	95.27%	7.79%	1.30%	98	0.31%
AQUARIAN TAP WATER SAFE Aquarium Water Conditioner 118 ml Bottle White	...> Water Treatments	AQUARIAN	15.3K	1.08%	4.71%	11.71%	71	18.61%
AQUARIAN Complete Nutrition Aquarium Tropical & Temperate Fish Food Flakes 50g Container	...> Aquarium Fish	AQUARIAN	13.1K	25.34%	1.13%	9.69%	< 50	8.15%
Amtra Rock Dragon Stone Aquarium Decoration Natural Limestone 1 KG .	...> Decorative Rocks	Amtra	12.8K	=	12.68%	8.81%	96	17.98%
Amtra Polychrome - Natural aquarium gravel decorative soil sand and white gravel grains 3-4 mm 2 KG	...> Sand	Amtra	12.7K	=	0.22%	7.37%	59	5.43%
Flintronic Submersible Water Pump(800L/H 16W) Ultra-Quiet Water Pump1.6m/5.2ft High Lift Fountain Pump with 1.4m/4.5ft Power Cord&2 Nozzles for Aquarium Fish Tank Statuary Hydroponics	...> Water Pumps	flintronic	12.1K	95.27%	7.79%	1.30%	98	0.31%
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Top-level analysis of the Fish & Aquatic Pets category on amazon.co.uk

During 2025-11-01T00:00:00, the Fish & Aquatic Pets category on amazon.co.uk generated a total revenue of £7.6M.

The leading brands in this category are Fluval, AQQA, and Superfish, which stand out in terms of revenue and consumer engagement.

The top-performing product was AQUARIAN TAP WATER SAFE Aquarium Water Conditioner 118 ml Bottle White, and it's the best-selling item in the category.