Best Selling Fitness Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Fitness in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Fitness category

See which brands are leading the Fitness category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
LONTEK	3.54%	3.37pp	205.7K	1066.68%	5.59%	104.13%	£119.25	26.35%
Superun	2.66%	2.10pp	99.4K	376.83%	5.43%	54.22%	£41.08	21.38%
YOLEO	1.49%	1.07pp	188.8K	376.28%	4.29%	99.51%	£95.21	7.89%
Strongway	4.46%	1.07pp	159.5K	443.62%	4.21%	90.77%	£115.05	14.94%
CURSOR FITNESS	1.14%	0.80pp	63K	408.89%	1.23%	66.97%	£113.32	19.62%
LONTEK	3.54%	3.37pp	205.7K	1066.68%	5.59%	104.13%	£119.25	26.35%
Superun	2.66%	2.10pp	99.4K	376.83%	5.43%	54.22%	£41.08	21.38%
YOLEO	1.49%	1.07pp	188.8K	376.28%	4.29%	99.51%	£95.21	7.89%
Strongway	4.46%	1.07pp	159.5K	443.62%	4.21%	90.77%	£115.05	14.94%
CURSOR FITNESS	1.14%	0.80pp	63K	408.89%	1.23%	66.97%	£113.32	19.62%
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Channels Breakdown & Performance

Understand where the top brands in the Fitness category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

LONTEK

Superun

YOLEO

Strongway

CURSOR FITNESS

Top selling sub-categories in the Fitness category

Explore the breakdown of sub-categories within the Fitness category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	87	0.38%	4.01%	7.23%	97	1.23%
	99	17.10%	7.62%	6.03%	< 50	7.70%
Dumbbells	99	2.39%	7.05%	4.13%	66	6.61%
Kettlebells	93	2.49%	5.70%	4.56%	75	3.68%
Wrist & Ankle Weights	90	6.56%	8.43%	2.55%	53	9.63%
Plates	< 50	4.30%	7.07%	2.16%	58	6.18%
Weight Lifting Belts	Unlock full list >	9.69%	9.98%	6.99%	52	19.90%
Resistance Bands	81	14.32%	2.62%	8.40%	100	15.97%
	96	17.18%	0.34%	9.20%	65	13.13%
Grip Strengtheners	85	8.29%	9.63%	3.95%	98	14.29%
Wrist & Forearm Strengtheners	95	3.59%	13.17%	2.63%	63	13.26%
Chest Expander	99	6.66%	8.76%	12.65%	98	12.24%
Thigh & Hip Strengtheners	Unlock full list >	8.74%	6.06%	7.55%	97	9.98%
Pull-Up Bars	97	10.04%	15.30%	1.95%	82	9.46%
Pushup Stands	Unlock full list >	5.88%	8.19%	0.08%	100	8.80%
	100	8.15%	5.82%	9.97%	92	5.59%
Straps	93	8.10%	5.75%	9.96%	93	5.47%
Skipping Ropes	90	5.84%	8.16%	0.02%	100	8.73%
	76	9.06%	7.24%	9.95%	100	8.34%
Exercise Balls	98	3.94%	0.29%	8.29%	99	1.41%
Exercise Ball Accessories	Unlock full list >	18.31%	0.50%	9.44%	94	12.03%
Weight Lifting Gloves	65	9.97%	9.74%	8.12%	99	17.02%
Exercise Mats	Unlock full list >	18.22%	0.21%	13.10%	55	3.19%
	< 50	12.73%	18.10%	4.27%	75	9.86%
Mats	88	7.19%	9.03%	2.08%	67	11.46%
Blocks	81	8.31%	9.63%	3.98%	96	14.35%
Mat Towels	< 50	0.64%	8.06%	2.08%	51	16.08%
Belts	95	9.13%	9.95%	5.60%	79	17.21%
Foam Wedges	Unlock full list >	18.61%	15.97%	9.61%	< 50	9.85%
	85	6.96%	4.15%	9.68%	< 50	3.01%
Treadmills	94	18.75%	15.83%	9.75%	< 50	9.83%
Exercise Bikes	96	9.09%	7.30%	9.95%	100	8.47%
Steppers	< 50	12.77%	18.14%	4.31%	54	9.86%
Vibration Trainers	95	7.29%	12.40%	0.33%	100	8.75%
Rowing Machines	Unlock full list >	8.22%	5.93%	9.98%	52	5.78%
	100	12.22%	3.93%	7.35%	97	1.12%
Foam Rollers	91	9.47%	4.59%	18.46%	< 50	6.24%
Balance Boards	< 50	5.57%	2.32%	9.12%	71	0.71%
Stability Cushions	Unlock full list >	9.65%	3.76%	11.44%	89	3.82%
	87	0.38%	4.01%	7.23%	97	1.23%
	99	17.10%	7.62%	6.03%	< 50	7.70%
Dumbbells	99	2.39%	7.05%	4.13%	66	6.61%
Kettlebells	93	2.49%	5.70%	4.56%	75	3.68%
Wrist & Ankle Weights	90	6.56%	8.43%	2.55%	53	9.63%
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Top Products on the Fitness Category

Discover the most-viewed products in the Fitness category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Yaheetech 30KG Adjustable Dumbbells Set 2x15KG Free Weights for Home Gym	...> Dumbbells	Yaheetech	184K	99.84%	9.82%	8.33%	100	7.41%
Folable Walking Pad with 15% Incline 3.0HP Under Desk Treadmill for Home	...> Treadmills	LONTEK	130.7K	=	10.00%	9.40%	< 50	6.71%
Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band	...> Resistance Bands	Gritin	118.1K	7.83%	17.94%	17.26%	68	6.08%
Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home	...> Treadmills	Superun	99.5K	=	9.26%	1.02%	< 50	1.85%
Resistance Bands Set with Handles Exercise Bands Stackable up to 150lbs	...> Resistance Bands	COFOF	59.3K	27.16%	9.30%	8.66%	< 50	9.27%
Yaheetech 30KG Adjustable Dumbbells Set 2x15KG Free Weights for Home Gym	...> Dumbbells	Yaheetech	184K	99.84%	9.82%	8.33%	100	7.41%
Folable Walking Pad with 15% Incline 3.0HP Under Desk Treadmill for Home	...> Treadmills	LONTEK	130.7K	=	10.00%	9.40%	< 50	6.71%
Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band	...> Resistance Bands	Gritin	118.1K	7.83%	17.94%	17.26%	68	6.08%
Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home	...> Treadmills	Superun	99.5K	=	9.26%	1.02%	< 50	1.85%
Resistance Bands Set with Handles Exercise Bands Stackable up to 150lbs	...> Resistance Bands	COFOF	59.3K	27.16%	9.30%	8.66%	< 50	9.27%
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Top-level analysis of the Fitness category on amazon.co.uk

During 2026-09-01T00:00:00, the Fitness category on amazon.co.uk generated a total revenue of £38.7M.

The leading brands in this category are LONTEK, Superun, and YOLEO, which stand out in terms of revenue and consumer engagement.

The top-performing product was Yaheetech 30KG Adjustable Dumbbells Set 2x15KG Free Weights for Home Gym, and it's the best-selling item in the category.