Best Selling Outdoor Recreation Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Outdoor Recreation in amazon.co.uk for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Outdoor Recreation category

See which brands are leading the Outdoor Recreation category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2001 vs. Nov 2000

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Stanley	2.14%	1.40pp	294.9K	83.82%	7.62%	66.52%	£37.24	12.40%
Ledlenser	2.00%	1.13pp	275.1K	83.79%	1.55%	7.86%	£8.92	6.16%
Ion8	1.31%	1.02pp	44.4K	24.07%	7.48%	21.97%	£17.62	8.77%
ReadyWise	1.40%	1.01pp	263.2K	82.02%	0.60%	53.38%	£23.00	2.18%
Coleman	1.75%	0.88pp	192.5K	1.79%	3.12%	6.20%	£16.72	3.09%
Stanley	2.14%	1.40pp	294.9K	83.82%	7.62%	66.52%	£37.24	12.40%
Ledlenser	2.00%	1.13pp	275.1K	83.79%	1.55%	7.86%	£8.92	6.16%
Ion8	1.31%	1.02pp	44.4K	24.07%	7.48%	21.97%	£17.62	8.77%
ReadyWise	1.40%	1.01pp	263.2K	82.02%	0.60%	53.38%	£23.00	2.18%
Coleman	1.75%	0.88pp	192.5K	1.79%	3.12%	6.20%	£16.72	3.09%
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Channels Breakdown & Performance

Understand where the top brands in the Outdoor Recreation category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Stanley

Ledlenser

Ion8

ReadyWise

Coleman

Top selling sub-categories in the Outdoor Recreation category

Explore the breakdown of sub-categories within the Outdoor Recreation category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2001 vs. Nov 2000

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	89	9.96%	9.17%	9.04%	67	13.98%
	89	11.52%	6.29%	6.10%	99	4.42%
Canteens & Water Bottles	85	6.63%	9.48%	0.50%	88	0.15%
Flasks	94	7.84%	9.88%	2.78%	100	7.01%
Water Storage	98	9.48%	9.83%	7.88%	97	3.96%
Water Filters	74	8.81%	10.00%	5.30%	78	4.55%
Water Purifiers	Unlock full list >	19.84%	14.55%	9.25%	63	2.30%
	82	10.00%	8.64%	13.49%	59	12.65%
Headlamps	74	8.45%	13.83%	9.59%	< 50	8.25%
Lanterns	< 50	15.01%	19.37%	9.94%	< 50	5.24%
Torch Accessories	88	9.99%	8.93%	12.46%	99	0.74%
Candles	Unlock full list >	11.17%	16.68%	9.93%	81	7.15%
	58	3.80%	2.47%	3.61%	< 50	8.41%
Outdoor Tableware	84	4.36%	8.37%	2.59%	97	3.15%
Camp Stoves	< 50	5.86%	2.56%	0.68%	< 50	8.65%
Stove Accessories	93	9.18%	9.95%	6.57%	77	4.80%
Cooler Accessories	< 50	8.33%	5.98%	3.94%	< 50	6.37%
Coolers & Cool Bags	Unlock full list >	4.89%	13.00%	1.81%	93	11.00%
	85	13.55%	17.74%	7.07%	88	6.68%
Towels	97	8.96%	9.91%	18.95%	95	6.30%
Hygiene & Sanitation	< 50	9.92%	9.80%	15.29%	< 50	1.45%
Showers	96	9.58%	9.99%	18.16%	82	3.80%
Soap & Shampoo	Unlock full list >	19.28%	12.06%	9.04%	58	1.70%
	100	9.19%	1.59%	9.71%	100	9.82%
Air Pumps	67	6.55%	0.61%	9.17%	62	9.36%
Air Beds	75	3.76%	6.76%	7.56%	50	17.56%
Sleeping Bags	69	4.40%	0.70%	2.54%	89	9.33%
Self-Inflating Sleeping Mats	84	0.64%	6.03%	5.89%	81	6.32%
Camping Pillows	Unlock full list >	1.66%	6.42%	7.29%	97	9.90%
	97	12.86%	7.73%	18.00%	100	7.77%
	79	10.09%	5.15%	19.11%	53	6.55%
Locking	93	9.69%	8.42%	9.61%	100	11.34%
Nonlocking	Unlock full list >	2.47%	1.48%	7.43%	75	2.97%
	< 50	3.91%	6.78%	2.69%	< 50	5.60%
Utility Cords	100	2.35%	1.62%	7.35%	90	3.09%
Ropes	99	10.92%	5.91%	19.99%	83	6.94%
Webbing	54	0.25%	17.61%	3.86%	97	9.81%
Slings & Runners	Unlock full list >	1.97%	6.58%	4.44%	96	6.37%
Chalk	85	8.28%	6.01%	9.98%	98	5.93%
Chalk Bags	54	2.36%	1.73%	10.52%	67	1.40%
Climbing Holds	Unlock full list >	0.10%	3.62%	7.83%	100	0.72%
	89	9.96%	9.17%	9.04%	67	13.98%
	89	11.52%	6.29%	6.10%	99	4.42%
Canteens & Water Bottles	85	6.63%	9.48%	0.50%	88	0.15%
Flasks	94	7.84%	9.88%	2.78%	100	7.01%
Water Storage	98	9.48%	9.83%	7.88%	97	3.96%
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Top Products on the Outdoor Recreation Category

Discover the most-viewed products in the Outdoor Recreation category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2001 vs. Nov 2000

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Blukar Head Torch Rechargeable 2 Pack 2000L Super Bright Headlamp Headlight with 8 Light Modes Spotlight Floodlight Combination Sensor Control Waterproof Long Battery Life for Running Camping	...> Headlamps	Blukar	98K	11.06%	9.92%	1.45%	< 50	9.92%
General Medi Mini First Aid Kit 92 Pieces Small First Aid Kit - Includes Emergency Foil Blanket Scissors for Travel Home Office Vehicle Camping Workplace & Outdoor (Red)	...> First Aid Kits	General Medi	76.3K	=	3.05%	6.54%	70	1.64%
Blukar Head Torch Rechargeable 2000L Super Bright LED Headlamp Headlight with Sensor Control 6 Light Modes IPX5 Waterproof 30 Hrs Runtime for Power Cuts Emergency Running Hiking etc.	...> Headlamps	Blukar	68.2K	0.62%	9.85%	3.12%	< 50	8.13%
bottlebottle Stainless Steel Water Bottle with Straw and Lid Sports Insulated Metal Water Bottle with Handle Light Green 700ml	...> Canteens & Water Bottles	bottlebottle	64.8K	8.63%	4.76%	0.09%	70	9.75%
Bestway Single Airbed Inflatable Air Mattress for One Blow Up Camping Single Bed	...> Air Beds	Bestway	49.4K	5.50%	15.41%	3.10%	97	9.56%
Blukar Head Torch Rechargeable 2 Pack 2000L Super Bright Headlamp Headlight with 8 Light Modes Spotlight Floodlight Combination Sensor Control Waterproof Long Battery Life for Running Camping	...> Headlamps	Blukar	98K	11.06%	9.92%	1.45%	< 50	9.92%
General Medi Mini First Aid Kit 92 Pieces Small First Aid Kit - Includes Emergency Foil Blanket Scissors for Travel Home Office Vehicle Camping Workplace & Outdoor (Red)	...> First Aid Kits	General Medi	76.3K	=	3.05%	6.54%	70	1.64%
Blukar Head Torch Rechargeable 2000L Super Bright LED Headlamp Headlight with Sensor Control 6 Light Modes IPX5 Waterproof 30 Hrs Runtime for Power Cuts Emergency Running Hiking etc.	...> Headlamps	Blukar	68.2K	0.62%	9.85%	3.12%	< 50	8.13%
bottlebottle Stainless Steel Water Bottle with Straw and Lid Sports Insulated Metal Water Bottle with Handle Light Green 700ml	...> Canteens & Water Bottles	bottlebottle	64.8K	8.63%	4.76%	0.09%	70	9.75%
Bestway Single Airbed Inflatable Air Mattress for One Blow Up Camping Single Bed	...> Air Beds	Bestway	49.4K	5.50%	15.41%	3.10%	97	9.56%
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Top-level analysis of the Outdoor Recreation category on amazon.co.uk

During November 1, the Outdoor Recreation category on amazon.co.uk generated a total revenue of £39M.

The leading brands in this category are Stanley, Ledlenser, and Ion8, which stand out in terms of revenue and consumer engagement.

The top-performing product was Blukar Head Torch Rechargeable 2 Pack 2000L Super Bright Headlamp Headlight with 8 Light Modes Spotlight Floodlight Combination Sensor Control Waterproof Long Battery Life for Running Camping, and it's the best-selling item in the category.