Best Selling Sports & Outdoor Clothing Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Sports & Outdoor Clothing in amazon.co.uk for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Sports & Outdoor Clothing category

See which brands are leading the Sports & Outdoor Clothing category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Generic	5.47%	1.09pp	3.6K	36.33%	7.61%	41.67%	£16.97	101.16%
wisdompro	1.68%	0.94pp	2.5K	29.57%	7.30%	21.75%	£16.88	54.84%
PUMA	0.42%	2.09pp	240	15.39%	7.57%	22.58%	£10.48	69.85%
NIKE	2.96%	2.84pp	995	8.03%	6.95%	37.28%	£16.88	32.69%
Generic	5.47%	1.09pp	3.6K	36.33%	7.61%	41.67%	£16.97	101.16%
wisdompro	1.68%	0.94pp	2.5K	29.57%	7.30%	21.75%	£16.88	54.84%
PUMA	0.42%	2.09pp	240	15.39%	7.57%	22.58%	£10.48	69.85%
NIKE	2.96%	2.84pp	995	8.03%	6.95%	37.28%	£16.88	32.69%
Generic	5.47%	1.09pp	3.6K	36.33%	7.61%	41.67%	£16.97	101.16%
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Channels Breakdown & Performance

Understand where the top brands in the Sports & Outdoor Clothing category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Generic

wisdompro

PUMA

NIKE

Top selling sub-categories in the Sports & Outdoor Clothing category

Explore the breakdown of sub-categories within the Sports & Outdoor Clothing category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Women	87	6.23%	8.64%	1.99%	89	9.51%
	< 50	13.50%	16.70%	0.11%	84	16.80%
Accessories	92	7.67%	7.49%	5.47%	57	9.92%
T-Shirts, Shirts & Polos	Unlock full list >	16.89%	3.73%	9.98%	86	3.68%
Boys	Unlock full list >	3.00%	13.85%	2.16%	94	13.94%
Women	87	6.23%	8.64%	1.99%	89	9.51%
	< 50	13.50%	16.70%	0.11%	84	16.80%
Accessories	92	7.67%	7.49%	5.47%	57	9.92%
T-Shirts, Shirts & Polos	Unlock full list >	16.89%	3.73%	9.98%	86	3.68%
Boys	Unlock full list >	3.00%	13.85%	2.16%	94	13.94%
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Top Products on the Sports & Outdoor Clothing Category

Discover the most-viewed products in the Sports & Outdoor Clothing category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
ATTCL HD Sunglasses man Polarized Driving Fishing Golf Sports Glasses Al-Mg Metal Frame Ultra Light UV400 CAT 3 CE	...> Accessories	ATTCL	5.8K	555.63%	2.08%	6.92%	69	0.77%
ATTCL HD Sunglasses man Polarized Driving Fishing Golf Sports Glasses Al-Mg Metal Frame Ultra Light UV400 CAT 3 CE	...> Accessories	ATTCL	5.8K	2130.65%	2.08%	6.92%	69	0.77%
Regatta Pack It Womens Waterproof Overtrousers Lightweight Breathable Pack-Away Rain Pants	...> Women	Regatta	4.7K	102.72%	9.17%	7.32%	< 50	9.00%
Fiohiros Womens Tummy Control Swimsuit Swimming Costumes One Piece Swimsuit for Women Retro Ruched Detachable Chest Padded Swimwear (UK Alpha L Regular Regular Standard Black)	...> Women	Fiohiros	3.9K	=	1.54%	9.19%	78	18.36%
Regatta Womens Pack It Waterproof Over Trousers - XL	...> Women	Regatta	2.3K	=	6.87%	9.09%	100	4.27%
ATTCL HD Sunglasses man Polarized Driving Fishing Golf Sports Glasses Al-Mg Metal Frame Ultra Light UV400 CAT 3 CE	...> Accessories	ATTCL	5.8K	555.63%	2.08%	6.92%	69	0.77%
ATTCL HD Sunglasses man Polarized Driving Fishing Golf Sports Glasses Al-Mg Metal Frame Ultra Light UV400 CAT 3 CE	...> Accessories	ATTCL	5.8K	2130.65%	2.08%	6.92%	69	0.77%
Regatta Pack It Womens Waterproof Overtrousers Lightweight Breathable Pack-Away Rain Pants	...> Women	Regatta	4.7K	102.72%	9.17%	7.32%	< 50	9.00%
Fiohiros Womens Tummy Control Swimsuit Swimming Costumes One Piece Swimsuit for Women Retro Ruched Detachable Chest Padded Swimwear (UK Alpha L Regular Regular Standard Black)	...> Women	Fiohiros	3.9K	=	1.54%	9.19%	78	18.36%
Regatta Womens Pack It Waterproof Over Trousers - XL	...> Women	Regatta	2.3K	=	6.87%	9.09%	100	4.27%
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Top-level analysis of the Sports & Outdoor Clothing category on amazon.co.uk

During 2026-07-01T00:00:00, the Sports & Outdoor Clothing category on amazon.co.uk generated a total revenue of £85.6K.

The leading brands in this category are Generic, wisdompro, and PUMA, which stand out in terms of revenue and consumer engagement.

The top-performing product was ATTCL HD Sunglasses man Polarized Driving Fishing Golf Sports Glasses Al-Mg Metal Frame Ultra Light UV400 CAT 3 CE, and it's the best-selling item in the category.