Best Selling Sports Technology Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Sports Technology in amazon.co.uk for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Sports Technology category

See which brands are leading the Sports Technology category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
WHOOP	7.10%	4.12pp	92.4K	78.10%	5.67%	126.89%	£217.59	6.53%
COROS	7.25%	2.81pp	48.6K	36.42%	5.65%	18.74%	£192.98	1.32%
OURA	9.98%	1.73pp	24.5K	25.37%	4.86%	0.51%	£212.51	1.20%
Polar	3.16%	0.97pp	83.9K	30.38%	0.90%	116.45%	£81.28	6.46%
HUAWEI	1.10%	0.69pp	86.9K	64.83%	5.50%	107.08%	£26.66	4.09%
WHOOP	7.10%	4.12pp	92.4K	78.10%	5.67%	126.89%	£217.59	6.53%
COROS	7.25%	2.81pp	48.6K	36.42%	5.65%	18.74%	£192.98	1.32%
OURA	9.98%	1.73pp	24.5K	25.37%	4.86%	0.51%	£212.51	1.20%
Polar	3.16%	0.97pp	83.9K	30.38%	0.90%	116.45%	£81.28	6.46%
HUAWEI	1.10%	0.69pp	86.9K	64.83%	5.50%	107.08%	£26.66	4.09%
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Channels Breakdown & Performance

Understand where the top brands in the Sports Technology category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

WHOOP

COROS

OURA

Polar

HUAWEI

Top selling sub-categories in the Sports Technology category

Explore the breakdown of sub-categories within the Sports Technology category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	9.87%	7.82%	15.89%	99	15.03%
Watchbands	57	8.79%	9.86%	18.35%	< 50	6.85%
Mounts	100	6.24%	11.47%	9.09%	97	8.98%
Chest Straps	66	8.87%	14.28%	9.66%	< 50	8.10%
Cases	76	9.47%	6.61%	18.77%	93	4.31%
Solar Panels	Unlock full list >	13.41%	17.88%	9.99%	86	6.62%
Activity Trackers	88	9.76%	9.59%	9.57%	91	8.77%
	< 50	6.93%	12.01%	0.62%	< 50	8.63%
GPS Running Monitors	82	2.23%	1.76%	7.28%	97	3.20%
Golf Course GPS Units	< 50	1.21%	4.68%	6.20%	63	2.14%
Cycling GPS Units	100	4.01%	6.86%	2.55%	92	5.75%
GPS Handhelds	Unlock full list >	16.95%	17.63%	8.06%	< 50	9.97%
	98	9.87%	7.82%	15.89%	99	15.03%
Watchbands	57	8.79%	9.86%	18.35%	< 50	6.85%
Mounts	100	6.24%	11.47%	9.09%	97	8.98%
Chest Straps	66	8.87%	14.28%	9.66%	< 50	8.10%
Cases	76	9.47%	6.61%	18.77%	93	4.31%
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Top Products on the Sports Technology Category

Discover the most-viewed products in the Sports Technology category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days’ Battery Life - Works with iOS and Android - Obsidian	...> Activity Trackers	Google	321K	=	9.58%	3.24%	89	3.99%
Garmin Forerunner 55 42mm GPS running smartwatch easy to use lightweight training guidance safety & tracking features up to 14 days battery life Black	...> GPS Units	Garmin	87.2K	28.86%	4.46%	0.57%	73	7.92%
Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Works with iOS and Android - Obsidian + Fitbit Air Active Band - Obsidian Large	...> Activity Trackers	Google	84K	=	9.82%	6.48%	87	8.76%
XIAOMI Smart Band 10 Fitness Tracker 44mm AMOLED Display 21Day Battery Life 150 Sports Modes Sleep Monitoring 5ATM Waterproof Compatible With Android and IOS – Midnight Black	...> Activity Trackers	Xiaomi	56.1K	=	19.31%	5.65%	93	2.19%
WHOOP Peak – 12-Month Membership – 5.0 Health and Fitness Wearable – 24/7 Activity & Sleep Tracker with Heart Rate HRV Stress Monitor Personalized Coaching Healthspan – 14+ Days Battery Life	...> Activity Trackers	WHOOP	51.8K	111.46%	3.66%	9.75%	< 50	3.58%
Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days’ Battery Life - Works with iOS and Android - Obsidian	...> Activity Trackers	Google	321K	=	9.58%	3.24%	89	3.99%
Garmin Forerunner 55 42mm GPS running smartwatch easy to use lightweight training guidance safety & tracking features up to 14 days battery life Black	...> GPS Units	Garmin	87.2K	28.86%	4.46%	0.57%	73	7.92%
Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Works with iOS and Android - Obsidian + Fitbit Air Active Band - Obsidian Large	...> Activity Trackers	Google	84K	=	9.82%	6.48%	87	8.76%
XIAOMI Smart Band 10 Fitness Tracker 44mm AMOLED Display 21Day Battery Life 150 Sports Modes Sleep Monitoring 5ATM Waterproof Compatible With Android and IOS – Midnight Black	...> Activity Trackers	Xiaomi	56.1K	=	19.31%	5.65%	93	2.19%
WHOOP Peak – 12-Month Membership – 5.0 Health and Fitness Wearable – 24/7 Activity & Sleep Tracker with Heart Rate HRV Stress Monitor Personalized Coaching Healthspan – 14+ Days Battery Life	...> Activity Trackers	WHOOP	51.8K	111.46%	3.66%	9.75%	< 50	3.58%
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Top-level analysis of the Sports Technology category on amazon.co.uk

During 2026-07-01T00:00:00, the Sports Technology category on amazon.co.uk generated a total revenue of £16.1M.

The leading brands in this category are WHOOP, COROS, and OURA, which stand out in terms of revenue and consumer engagement.

The top-performing product was Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days’ Battery Life - Works with iOS and Android - Obsidian, and it's the best-selling item in the category.