Best Selling Supporters' Gear Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Supporters' Gear in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Supporters' Gear category

See which brands are leading the Supporters' Gear category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Topps	23.94%	16.99pp	129.4K	264.38%	6.18%	12.93%	£43.44	4.43%
adidas	6.92%	6.27pp	129.3K	237.12%	3.10%	12.87%	£43.31	4.40%
Score Draw	3.46%	3.28pp	75.9K	129.41%	3.32%	11.75%	£2.90	4.39%
Chelsea	0.73%	0.54pp	48K	234.70%	1.77%	5.59%	£16.34	3.76%
Hy-Pro	2.17%	0.51pp	99K	133.29%	0.40%	10.10%	£36.29	4.03%
Topps	23.94%	16.99pp	129.4K	264.38%	6.18%	12.93%	£43.44	4.43%
adidas	6.92%	6.27pp	129.3K	237.12%	3.10%	12.87%	£43.31	4.40%
Score Draw	3.46%	3.28pp	75.9K	129.41%	3.32%	11.75%	£2.90	4.39%
Chelsea	0.73%	0.54pp	48K	234.70%	1.77%	5.59%	£16.34	3.76%
Hy-Pro	2.17%	0.51pp	99K	133.29%	0.40%	10.10%	£36.29	4.03%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Supporters' Gear category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Topps

adidas

Score Draw

Chelsea

Hy-Pro

Top selling sub-categories in the Supporters' Gear category

Explore the breakdown of sub-categories within the Supporters' Gear category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	95	9.96%	0.46%	17.47%	63	0.39%
	70	16.72%	0.70%	9.09%	98	0.77%
Hats & Caps	91	18.15%	0.38%	9.41%	99	0.32%
Scarves	75	6.06%	0.13%	17.04%	99	0.07%
Wristbands	< 50	10.37%	7.20%	9.46%	71	1.79%
Socks	< 50	9.23%	5.50%	8.57%	64	5.54%
Headbands	Unlock full list >	8.45%	3.86%	11.29%	100	3.91%
	< 50	17.64%	8.12%	5.75%	85	8.21%
Men's Jerseys	Unlock full list >	9.98%	0.03%	16.90%	96	8.08%
T-Shirts	85	19.47%	10.83%	4.15%	< 50	10.92%
Polo Shirts	91	9.81%	3.04%	12.56%	54	9.33%
Hoodies & Sweatshirts	Unlock full list >	16.58%	0.80%	9.06%	98	13.71%
	94	11.80%	6.53%	9.71%	97	3.01%
	< 50	19.57%	9.92%	4.70%	84	10.01%
Packs	64	11.73%	18.53%	1.28%	96	18.62%
Boxes	69	8.99%	7.41%	3.62%	< 50	18.49%
Singles	Unlock full list >	5.30%	9.13%	0.56%	94	9.12%
Key Chains	Unlock full list >	16.69%	7.25%	6.23%	94	7.33%
	90	15.56%	4.53%	10.00%	53	6.31%
	< 50	8.15%	8.25%	5.68%	86	17.58%
Photos	100	5.87%	13.12%	8.50%	78	0.34%
Prints & Posters	Unlock full list >	3.84%	8.44%	8.65%	< 50	8.41%
	< 50	13.73%	3.10%	8.20%	76	16.56%
Mugs & Glasses	92	18.02%	12.22%	3.26%	98	12.31%
Thermoses	Unlock full list >	9.61%	3.94%	11.16%	89	9.60%
	90	4.79%	9.34%	0.13%	52	9.36%
Beach Towels	Unlock full list >	5.48%	9.23%	7.66%	99	9.21%
	97	9.99%	8.57%	2.18%	94	8.60%
Plaques	100	4.18%	13.25%	8.37%	80	13.16%
Wall Stickers	Unlock full list >	8.97%	9.93%	3.12%	91	9.94%
	84	5.55%	10.96%	4.07%	< 50	14.72%
Throw Blankets	Unlock full list >	8.30%	7.66%	14.02%	72	7.58%
	99	11.70%	6.58%	9.69%	67	6.54%
Outdoor Flags	98	6.28%	8.61%	2.07%	93	9.53%
Thermocoolers	100	2.97%	9.82%	2.26%	86	7.93%
Street Signs	< 50	3.33%	17.54%	4.51%	88	17.45%
Outdoor Statues	Unlock full list >	4.69%	8.87%	8.19%	99	8.84%
	92	7.96%	2.95%	12.69%	56	3.01%
Backpacks	57	2.57%	9.70%	6.57%	51	4.32%
Wallets	Unlock full list >	0.54%	18.37%	1.15%	91	7.53%
	95	9.96%	0.46%	17.47%	63	0.39%
	70	16.72%	0.70%	9.09%	98	0.77%
Hats & Caps	91	18.15%	0.38%	9.41%	99	0.32%
Scarves	75	6.06%	0.13%	17.04%	99	0.07%
Wristbands	< 50	10.37%	7.20%	9.46%	71	1.79%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Supporters' Gear Category

Discover the most-viewed products in the Supporters' Gear category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
New Era Unisex Mlb League Essential 9Forty Cap	...> Hats & Caps	New Era	14.7K	48.59%	2.49%	6.90%	77	9.06%
New Era Unisex MLB 9Forty League Basic Cap	...> Baseball Caps	New Era	13.5K	2.19%	7.85%	9.99%	51	7.80%
Hy-Pro Officially Licensed England Lionesses Baseball Cap - Quality Material with Adjustable Strap Comfortable Sports Fan Accessories - Stylish Blue Football Hat for Men and Women 58cm	...> Baseball Caps	Hy-Pro	10.1K	=	15.77%	2.94%	77	13.94%
Topps Flagship Premier League 2026/27 Trading Cards - Full Box	...> Packs	Topps	9.9K	=	6.59%	8.74%	85	6.92%
Thermos Stainless King Cranberry Red Food Flask (470ml) 9h Hot \| 14h Cold	...> Thermocoolers	Thermos	9.6K	16.00%	8.14%	7.51%	98	9.52%
New Era Unisex Mlb League Essential 9Forty Cap	...> Hats & Caps	New Era	14.7K	48.59%	2.49%	6.90%	77	9.06%
New Era Unisex MLB 9Forty League Basic Cap	...> Baseball Caps	New Era	13.5K	2.19%	7.85%	9.99%	51	7.80%
Hy-Pro Officially Licensed England Lionesses Baseball Cap - Quality Material with Adjustable Strap Comfortable Sports Fan Accessories - Stylish Blue Football Hat for Men and Women 58cm	...> Baseball Caps	Hy-Pro	10.1K	=	15.77%	2.94%	77	13.94%
Topps Flagship Premier League 2026/27 Trading Cards - Full Box	...> Packs	Topps	9.9K	=	6.59%	8.74%	85	6.92%
Thermos Stainless King Cranberry Red Food Flask (470ml) 9h Hot \| 14h Cold	...> Thermocoolers	Thermos	9.6K	16.00%	8.14%	7.51%	98	9.52%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Supporters' Gear category on amazon.co.uk

During 2026-09-01T00:00:00, the Supporters' Gear category on amazon.co.uk generated a total revenue of £1.4M.

The leading brands in this category are Topps, adidas, and Score Draw, which stand out in terms of revenue and consumer engagement.

The top-performing product was New Era Unisex Mlb League Essential 9Forty Cap, and it's the best-selling item in the category.