Best Selling Diet & Sports Nutrition Brands on Amazon

See the full list of Market Leaders In Amazon Diet & Sports Nutrition for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Diet & Sports Nutrition category

See which brands are leading the Diet & Sports Nutrition category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
FlavCity	1.38%	0.54pp	819.2K	92.67%	14.37%	7.06%	$51.20	3.80%
Nutricost	1.85%	0.51pp	806.4K	72.61%	4.65%	6.98%	$18.82	2.36%
NeuroGum	0.94%	0.45pp	492K	57.46%	14.37%	5.66%	$45.20	2.18%
ALPHA LION	0.61%	0.40pp	434.9K	3.38%	11.57%	5.58%	$11.60	3.68%
Force Factor	1.02%	0.39pp	783.5K	89.48%	7.09%	6.10%	$46.27	3.07%
FlavCity	1.38%	0.54pp	819.2K	92.67%	14.37%	7.06%	$51.20	3.80%
Nutricost	1.85%	0.51pp	806.4K	72.61%	4.65%	6.98%	$18.82	2.36%
NeuroGum	0.94%	0.45pp	492K	57.46%	14.37%	5.66%	$45.20	2.18%
ALPHA LION	0.61%	0.40pp	434.9K	3.38%	11.57%	5.58%	$11.60	3.68%
Force Factor	1.02%	0.39pp	783.5K	89.48%	7.09%	6.10%	$46.27	3.07%
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Channels Breakdown & Performance

Understand where the top brands in the Diet & Sports Nutrition category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

FlavCity

Nutricost

NeuroGum

ALPHA LION

Force Factor

Top selling sub-categories in the Diet & Sports Nutrition category

Explore the breakdown of sub-categories within the Diet & Sports Nutrition category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	71	1.17%	2.87%	1.54%	75	15.40%
	62	10.70%	19.31%	5.66%	83	5.20%
Whey	96	16.46%	14.81%	9.74%	98	7.90%
Ready to Drink	80	19.35%	11.99%	9.06%	76	8.83%
Blends	99	16.33%	10.83%	8.16%	98	0.45%
Plant	99	9.99%	8.92%	12.53%	88	11.69%
Egg	Unlock full list >	8.95%	9.91%	18.93%	78	6.33%
Electrolyte Replacements	84	19.77%	14.62%	9.27%	97	2.34%
	90	9.88%	9.38%	10.65%	87	9.83%
Powders	< 50	10.00%	8.65%	13.43%	52	0.00%
Nitric Oxide Boosters	Unlock full list >	14.03%	19.63%	9.99%	87	5.76%
	100	17.21%	11.68%	8.46%	97	0.22%
Chips & Crisps	83	6.23%	14.49%	2.82%	78	2.25%
Cookies & Brownies	< 50	8.86%	17.35%	4.59%	54	4.09%
Chocolate & Carob	Unlock full list >	9.47%	7.90%	7.82%	93	3.99%
Shaker Bottles	Unlock full list >	4.68%	1.28%	9.00%	< 50	9.81%
	97	7.35%	7.80%	4.05%	94	9.86%
	98	7.52%	12.84%	9.40%	99	8.58%
Protein Bars	99	9.99%	9.31%	12.40%	100	0.78%
Endurance & Energy Bars	64	5.09%	0.49%	1.97%	69	10.78%
Food Bars	Unlock full list >	2.99%	3.54%	6.45%	57	7.23%
	80	2.93%	3.62%	6.37%	58	18.88%
Supplements	79	8.73%	3.73%	4.51%	56	7.02%
Powders	100	3.45%	7.85%	3.55%	100	4.07%
Chews & Gels	86	2.39%	7.19%	4.53%	90	5.02%
Shots	60	1.54%	6.64%	5.23%	65	5.68%
Herbals	Unlock full list >	7.79%	5.19%	2.69%	69	7.06%
	98	1.72%	0.64%	5.51%	< 50	9.42%
	66	7.61%	4.06%	1.26%	98	9.98%
Detox & Cleanse	91	15.21%	6.89%	7.50%	74	9.86%
Diuretics	53	9.50%	19.07%	9.52%	60	2.07%
Carb Blockers	Unlock full list >	5.66%	8.11%	10.69%	65	14.23%
Appetite Control & Suppressants	82	8.28%	4.20%	2.90%	91	16.50%
Ready to Drink Shakes	87	18.54%	15.83%	9.51%	90	3.15%
Diet Kits & Systems	Unlock full list >	12.39%	4.35%	9.99%	98	10.00%
	71	1.17%	2.87%	1.54%	75	15.40%
	62	10.70%	19.31%	5.66%	83	5.20%
Whey	96	16.46%	14.81%	9.74%	98	7.90%
Ready to Drink	80	19.35%	11.99%	9.06%	76	8.83%
Blends	99	16.33%	10.83%	8.16%	98	0.45%
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Top Products on the Diet & Sports Nutrition Category

Discover the most-viewed products in the Diet & Sports Nutrition category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb (Packaging May Vary)	...> Pea	Orgain	723K	0.90%	13.83%	18.60%	51	1.47%
Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate 1.98 Pound (Packaging May Vary)	...> Whey	Optimum Nutrition	698.3K	21.90%	9.67%	15.45%	93	9.97%
Liquid I.V.® Hydration Multiplier - Popsicle Firecracker \| Electrolyte Powder Drink Mix \| 1 Pack (16 Servings)	...> Electrolyte Replacements	Liquid I.V.	648.6K	9.66%	5.44%	4.74%	92	10.00%
Liquid I.V.® Hydration Multiplier - Lemon Lime \| Electrolyte Powder Drink Mix \| 1 Pack (16 Servings)	...> Electrolyte Replacements	Liquid I.V.	489K	18.29%	9.31%	5.73%	99	2.17%
LMNT Zero Sugar Electrolytes - Variety Pack \| Drink Mix \| 12-Count	...> Electrolyte Replacements	Drink LMNT	487.6K	4.14%	8.35%	3.55%	53	7.81%
Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb (Packaging May Vary)	...> Pea	Orgain	723K	0.90%	13.83%	18.60%	51	1.47%
Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate 1.98 Pound (Packaging May Vary)	...> Whey	Optimum Nutrition	698.3K	21.90%	9.67%	15.45%	93	9.97%
Liquid I.V.® Hydration Multiplier - Popsicle Firecracker \| Electrolyte Powder Drink Mix \| 1 Pack (16 Servings)	...> Electrolyte Replacements	Liquid I.V.	648.6K	9.66%	5.44%	4.74%	92	10.00%
Liquid I.V.® Hydration Multiplier - Lemon Lime \| Electrolyte Powder Drink Mix \| 1 Pack (16 Servings)	...> Electrolyte Replacements	Liquid I.V.	489K	18.29%	9.31%	5.73%	99	2.17%
LMNT Zero Sugar Electrolytes - Variety Pack \| Drink Mix \| 12-Count	...> Electrolyte Replacements	Drink LMNT	487.6K	4.14%	8.35%	3.55%	53	7.81%
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Top-level analysis of the Diet & Sports Nutrition category on amazon.com

During 2025-11-01T00:00:00, the Diet & Sports Nutrition category on amazon.com generated a total revenue of $435.8M.

The leading brands in this category are FlavCity, Nutricost, and NeuroGum, which stand out in terms of revenue and consumer engagement.

The top-performing product was Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb (Packaging May Vary), and it's the best-selling item in the category.