Best Selling Diet & Sports Nutrition Brands on Amazon

See the full list of Market Leaders In Amazon Diet & Sports Nutrition for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Diet & Sports Nutrition category

See which brands are leading the Diet & Sports Nutrition category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Ultima Replenisher	2.61%	1.77pp	2.7M	139.11%	19.03%	44.01%	$26.55	4.96%
Premier Protein	3.61%	1.47pp	2.5M	29.32%	18.97%	40.46%	$19.86	4.92%
Serene Herbs	0.90%	0.86pp	2.6M	137.34%	16.53%	40.02%	$6.09	0.71%
Liquid I.V.	5.05%	0.80pp	2.7M	129.33%	13.66%	26.29%	$26.27	2.13%
Quest	0.77%	0.77pp	611.6K	1.85%	10.88%	17.32%	$26.28	3.42%
Ultima Replenisher	2.61%	1.77pp	2.7M	139.11%	19.03%	44.01%	$26.55	4.96%
Premier Protein	3.61%	1.47pp	2.5M	29.32%	18.97%	40.46%	$19.86	4.92%
Serene Herbs	0.90%	0.86pp	2.6M	137.34%	16.53%	40.02%	$6.09	0.71%
Liquid I.V.	5.05%	0.80pp	2.7M	129.33%	13.66%	26.29%	$26.27	2.13%
Quest	0.77%	0.77pp	611.6K	1.85%	10.88%	17.32%	$26.28	3.42%
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Channels Breakdown & Performance

Understand where the top brands in the Diet & Sports Nutrition category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Ultima Replenisher

Premier Protein

Serene Herbs

Liquid I.V.

Quest

Top selling sub-categories in the Diet & Sports Nutrition category

Explore the breakdown of sub-categories within the Diet & Sports Nutrition category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	71	1.17%	2.87%	1.54%	75	15.40%
	62	10.70%	19.31%	5.66%	83	5.20%
Whey	96	16.46%	14.81%	9.74%	98	7.90%
Ready to Drink	80	19.35%	11.99%	9.06%	76	8.83%
Blends	99	16.33%	10.83%	8.16%	98	0.45%
Plant	99	9.99%	8.92%	12.53%	88	11.69%
Egg	Unlock full list >	8.95%	9.91%	18.93%	78	6.33%
Electrolyte Replacements	84	19.77%	14.62%	9.27%	97	2.34%
	90	9.88%	9.38%	10.65%	87	9.83%
Powders	< 50	10.00%	8.65%	13.43%	52	0.00%
Nitric Oxide Boosters	Unlock full list >	14.03%	19.63%	9.99%	87	5.76%
	100	17.21%	11.68%	8.46%	97	0.22%
Chips & Crisps	83	6.23%	14.49%	2.82%	78	2.25%
Cookies & Brownies	< 50	8.86%	17.35%	4.59%	54	4.09%
Chocolate & Carob	Unlock full list >	9.47%	7.90%	7.82%	93	3.99%
Shaker Bottles	Unlock full list >	4.68%	1.28%	9.00%	< 50	9.81%
	97	7.35%	7.80%	4.05%	94	9.86%
	98	7.52%	12.84%	9.40%	99	8.58%
Protein Bars	99	9.99%	9.31%	12.40%	100	0.78%
Endurance & Energy Bars	64	5.09%	0.49%	1.97%	69	10.78%
Food Bars	Unlock full list >	2.99%	3.54%	6.45%	57	7.23%
	80	2.93%	3.62%	6.37%	58	18.88%
Supplements	79	8.73%	3.73%	4.51%	56	7.02%
Powders	100	3.45%	7.85%	3.55%	100	4.07%
Chews & Gels	86	2.39%	7.19%	4.53%	90	5.02%
Shots	60	1.54%	6.64%	5.23%	65	5.68%
Herbals	Unlock full list >	7.79%	5.19%	2.69%	69	7.06%
	98	1.72%	0.64%	5.51%	< 50	9.42%
	66	7.61%	4.06%	1.26%	98	9.98%
Detox & Cleanse	91	15.21%	6.89%	7.50%	74	9.86%
Diuretics	53	9.50%	19.07%	9.52%	60	2.07%
Carb Blockers	Unlock full list >	5.66%	8.11%	10.69%	65	14.23%
Appetite Control & Suppressants	82	8.28%	4.20%	2.90%	91	16.50%
Ready to Drink Shakes	87	18.54%	15.83%	9.51%	90	3.15%
Diet Kits & Systems	99	12.39%	4.35%	9.99%	98	10.00%
Food Bars	Unlock full list >	9.41%	19.55%	9.60%	93	1.69%
	71	1.17%	2.87%	1.54%	75	15.40%
	62	10.70%	19.31%	5.66%	83	5.20%
Whey	96	16.46%	14.81%	9.74%	98	7.90%
Ready to Drink	80	19.35%	11.99%	9.06%	76	8.83%
Blends	99	16.33%	10.83%	8.16%	98	0.45%
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Top Products on the Diet & Sports Nutrition Category

Discover the most-viewed products in the Diet & Sports Nutrition category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Serene Herbs Soursop Bitters Liquid with Soursop Leaves for Gut Cleanse Detox & Immune Boost with Black Seed Moringa Irish Moss Ashwaganda Turmeric 16 fl oz (16 Fl Soursop)	...> Detox & Cleanse	Serene Herbs	975.2K	=	19.62%	6.13%	90	2.62%
Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate 1.98 Pound (Packaging May Vary)	...> Whey	Optimum Nutrition	791.4K	42.28%	9.67%	15.45%	93	9.97%
Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)	...> Pea	Orgain	760.1K	43.90%	14.80%	17.62%	64	0.77%
Liquid I.V.® Hydration Multiplier - Popsicle Firecracker \| Electrolyte Powder Drink Mix \| 1 Pack (16 Servings)	...> Electrolyte Replacements	Liquid I.V.	745.3K	86.04%	5.44%	4.74%	92	10.00%
Ensure Max Protein Shake \| Milk Chocolate \| Ready to Drink \| 30g Protein for Muscle Health \| 1g Sugar 4g Fiber \| 11 fl oz 12 Pack	...> Ready to Drink	Ensure	699.2K	=	3.87%	1.37%	51	8.61%
Serene Herbs Soursop Bitters Liquid with Soursop Leaves for Gut Cleanse Detox & Immune Boost with Black Seed Moringa Irish Moss Ashwaganda Turmeric 16 fl oz (16 Fl Soursop)	...> Detox & Cleanse	Serene Herbs	975.2K	=	19.62%	6.13%	90	2.62%
Optimum Nutrition Gold Standard 100% Whey Protein Powder Double Rich Chocolate 1.98 Pound (Packaging May Vary)	...> Whey	Optimum Nutrition	791.4K	42.28%	9.67%	15.45%	93	9.97%
Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)	...> Pea	Orgain	760.1K	43.90%	14.80%	17.62%	64	0.77%
Liquid I.V.® Hydration Multiplier - Popsicle Firecracker \| Electrolyte Powder Drink Mix \| 1 Pack (16 Servings)	...> Electrolyte Replacements	Liquid I.V.	745.3K	86.04%	5.44%	4.74%	92	10.00%
Ensure Max Protein Shake \| Milk Chocolate \| Ready to Drink \| 30g Protein for Muscle Health \| 1g Sugar 4g Fiber \| 11 fl oz 12 Pack	...> Ready to Drink	Ensure	699.2K	=	3.87%	1.37%	51	8.61%
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Top-level analysis of the Diet & Sports Nutrition category on amazon.com

During 2026-07-01T00:00:00, the Diet & Sports Nutrition category on amazon.com generated a total revenue of $528.6M.

The leading brands in this category are Ultima Replenisher, Premier Protein, and Serene Herbs, which stand out in terms of revenue and consumer engagement.

The top-performing product was Serene Herbs Soursop Bitters Liquid with Soursop Leaves for Gut Cleanse Detox & Immune Boost with Black Seed Moringa Irish Moss Ashwaganda Turmeric 16 fl oz (16 Fl Soursop), and it's the best-selling item in the category.