Best Selling Household Supplies Brands on Amazon

See the full list of Market Leaders In Amazon Household Supplies for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Household Supplies category

See which brands are leading the Household Supplies category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Uproot Clean	0.87%	0.74pp	2.1M	796.30%	15.92%	44.98%	$34.76	54.95%
Mr. Clean	0.59%	0.24pp	1.9M	223.38%	15.89%	44.23%	$26.92	13.41%
Tide	2.53%	0.19pp	1.6M	541.17%	15.52%	28.24%	$32.73	35.84%
Viva	0.35%	0.18pp	244.3K	770.24%	2.00%	30.88%	$2.83	1.25%
Scott	1.40%	0.13pp	1.7M	452.53%	14.58%	34.83%	$12.05	46.16%
Uproot Clean	0.87%	0.74pp	2.1M	796.30%	15.92%	44.98%	$34.76	54.95%
Mr. Clean	0.59%	0.24pp	1.9M	223.38%	15.89%	44.23%	$26.92	13.41%
Tide	2.53%	0.19pp	1.6M	541.17%	15.52%	28.24%	$32.73	35.84%
Viva	0.35%	0.18pp	244.3K	770.24%	2.00%	30.88%	$2.83	1.25%
Scott	1.40%	0.13pp	1.7M	452.53%	14.58%	34.83%	$12.05	46.16%
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Channels Breakdown & Performance

Understand where the top brands in the Household Supplies category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Uproot Clean

Mr. Clean

Tide

Viva

Scott

Top selling sub-categories in the Household Supplies category

Explore the breakdown of sub-categories within the Household Supplies category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	95	7.47%	0.67%	5.68%	94	8.14%
	56	9.89%	7.40%	9.30%	< 50	0.08%
Plates	76	4.31%	11.71%	3.21%	< 50	9.77%
Bowls	66	1.34%	7.41%	3.88%	83	9.99%
Spoons	63	9.43%	5.59%	8.43%	51	15.68%
Forks	100	6.55%	8.06%	10.12%	82	0.79%
Cutlery Sets	Unlock full list >	14.09%	19.69%	9.99%	< 50	5.73%
	62	16.40%	4.03%	10.00%	< 50	7.07%
Trash Bags	52	4.35%	14.17%	1.18%	93	9.35%
Lawn & Leaf Bags	97	2.17%	6.54%	0.63%	100	17.58%
Compost Bags	Unlock full list >	8.55%	4.05%	10.98%	89	4.10%
Paper Towels	< 50	13.79%	4.68%	10.05%	54	9.74%
	75	8.49%	19.18%	3.52%	100	7.25%
Cups	71	8.38%	1.23%	9.99%	< 50	5.87%
Straws	57	9.99%	1.61%	9.83%	95	9.36%
Stemware	100	12.10%	9.90%	15.90%	84	6.04%
Shot Glasses	76	6.27%	9.54%	7.02%	96	9.52%
Cup Lids	Unlock full list >	1.68%	6.73%	5.12%	60	9.93%
	95	16.44%	6.81%	12.62%	58	2.92%
Food Storage Bags	73	12.06%	4.56%	7.57%	99	4.64%
Aluminum Foil	99	14.88%	2.16%	8.58%	73	15.41%
Plastic Wrap	69	9.99%	8.19%	3.13%	< 50	8.23%
Food Storage Containers	Unlock full list >	9.91%	2.30%	13.65%	64	9.07%
	87	15.21%	6.23%	11.42%	99	3.71%
	53	6.76%	11.32%	15.55%	55	1.03%
Liquid Detergent	87	9.85%	0.04%	9.99%	< 50	7.26%
Detergent Pacs & Tablets	100	4.01%	13.05%	8.57%	83	12.96%
Powder Detergent	95	7.96%	7.47%	11.61%	94	1.89%
Sheet Detergent	Unlock full list >	0.10%	5.24%	9.75%	89	6.07%
Stain Removers	< 50	7.11%	1.29%	5.22%	68	8.95%
Fabric Deodorizer	95	16.16%	6.68%	13.39%	58	3.10%
Washing Machine Cleaners	70	1.67%	10.31%	11.26%	68	10.22%
Dryer Sheets	Unlock full list >	7.83%	8.24%	8.83%	< 50	8.21%
	79	3.03%	9.74%	5.32%	< 50	9.95%
All-Purpose Cleaners	96	19.60%	0.03%	15.73%	100	8.41%
	82	7.60%	1.48%	4.17%	66	7.70%
Toilet Cleaners	98	12.28%	4.36%	7.66%	93	4.44%
Multipurpose Bathroom Cleaners	< 50	17.98%	0.25%	9.37%	71	12.35%
Mold & Mildew Removers	95	15.11%	1.97%	8.65%	63	2.04%
Lime & Rust Removers	95	9.77%	6.98%	5.80%	97	7.02%
Soap Scum Removers	Unlock full list >	9.99%	0.10%	16.73%	79	8.15%
Disinfectant Wipes	90	9.93%	2.15%	13.87%	53	9.01%
Floor Cleaners	64	18.56%	8.68%	8.35%	81	0.61%
	98	12.29%	5.31%	16.10%	65	4.77%
Dishwasher & Garbage Disposal Cleaners	< 50	6.93%	8.16%	3.21%	80	8.19%
Oven & Grill Cleaners	62	4.15%	12.52%	3.06%	94	13.12%
Cooktop Cleaners	96	8.07%	7.03%	5.68%	96	9.98%
Stone Surface Polish & Cleaners	100	9.57%	9.62%	1.24%	86	9.63%
Stainless Steel Surface Cleaners	Unlock full list >	1.98%	9.95%	3.24%	57	9.95%
	< 50	8.84%	7.07%	12.53%	89	2.54%
	98	12.38%	4.35%	9.99%	86	10.00%
Accessories	83	9.01%	5.58%	5.39%	79	19.99%
Wet & Dry Mops	58	6.96%	0.27%	9.28%	< 50	8.76%
Mops & Bucket Sets	79	10.07%	7.33%	9.40%	58	1.54%
Buckets	Unlock full list >	4.43%	9.49%	8.51%	93	9.45%
Sponges	99	0.93%	6.89%	7.73%	88	9.97%
Gloves	79	9.96%	3.03%	9.53%	< 50	11.38%
Cleaning Cloths	99	0.19%	9.98%	5.03%	74	5.97%
	52	14.18%	9.66%	18.03%	93	4.18%
Kitchen Brushes	Unlock full list >	5.40%	3.26%	7.06%	54	9.63%
	< 50	7.31%	9.10%	5.19%	68	9.18%
Toilet Paper	97	13.24%	9.79%	3.61%	91	5.01%
Personal Cleansing Wipes	77	17.74%	0.08%	9.32%	60	12.58%
	< 50	8.70%	7.03%	7.33%	83	18.67%
Box Tissues	94	8.24%	10.00%	4.60%	61	9.99%
Pocket Tissues	Unlock full list >	4.68%	11.92%	3.45%	96	13.73%
Toilet Paper Sprays	Unlock full list >	9.80%	7.08%	5.59%	96	7.12%
	95	7.47%	0.67%	5.68%	94	8.14%
	56	9.89%	7.40%	9.30%	< 50	0.08%
Plates	76	4.31%	11.71%	3.21%	< 50	9.77%
Bowls	66	1.34%	7.41%	3.88%	83	9.99%
Spoons	63	9.43%	5.59%	8.43%	51	15.68%
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Top Products on the Household Supplies Category

Discover the most-viewed products in the Household Supplies category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Scott ComfortPlus Toilet Paper 12 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue	...> Toilet Paper	Scott	2.8M	52.82%	6.32%	6.07%	78	6.20%
Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 3 (Package May Vary)	...> Disinfectant Wipes	CLOROX	1.9M	81.43%	9.48%	0.34%	62	19.38%
Amazon Basics Everyday Disposable Paper Plates 8.62 Inch Microwave-Safe Cut Resistant Soak-Proof 100 Count Packaging May Vary	...> Plates	Amazon Basics	1.8M	57.23%	9.81%	1.89%	74	15.82%
Amazon Basics AAA Long-Lasting Alkaline Batteries 36-Count 1.5 Volt Reliable Performance 10-Year Shelf Life Emergency Storage	...> AAA	Amazon Basics	1.6M	57.69%	8.19%	10.00%	< 50	6.33%
Amazon Basics 20-Pack AA Alkaline Batteries 1.5 Volt 10-Year Leak-Free Shelf Life for Everyday and Household Devices	...> AA	Amazon Basics	1.6M	28.86%	4.50%	6.74%	97	0.36%
Scott ComfortPlus Toilet Paper 12 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue	...> Toilet Paper	Scott	2.8M	52.82%	6.32%	6.07%	78	6.20%
Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 3 (Package May Vary)	...> Disinfectant Wipes	CLOROX	1.9M	81.43%	9.48%	0.34%	62	19.38%
Amazon Basics Everyday Disposable Paper Plates 8.62 Inch Microwave-Safe Cut Resistant Soak-Proof 100 Count Packaging May Vary	...> Plates	Amazon Basics	1.8M	57.23%	9.81%	1.89%	74	15.82%
Amazon Basics AAA Long-Lasting Alkaline Batteries 36-Count 1.5 Volt Reliable Performance 10-Year Shelf Life Emergency Storage	...> AAA	Amazon Basics	1.6M	57.69%	8.19%	10.00%	< 50	6.33%
Amazon Basics 20-Pack AA Alkaline Batteries 1.5 Volt 10-Year Leak-Free Shelf Life for Everyday and Household Devices	...> AA	Amazon Basics	1.6M	28.86%	4.50%	6.74%	97	0.36%
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Top-level analysis of the Household Supplies category on amazon.com

During 2026-09-01T00:00:00, the Household Supplies category on amazon.com generated a total revenue of $1.3B.

The leading brands in this category are Uproot Clean, Mr. Clean, and Tide, which stand out in terms of revenue and consumer engagement.

The top-performing product was Scott ComfortPlus Toilet Paper 12 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue, and it's the best-selling item in the category.