Best Selling Sexual Wellness Brands on Amazon

See the full list of Market Leaders In Amazon Sexual Wellness for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Sexual Wellness category

See which brands are leading the Sexual Wellness category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Fleshlight	1.74%	1.07pp	395.3K	9.99%	3.82%	82.37%	$65.62	19.59%
Uberlube	2.51%	0.86pp	328.7K	2.50%	1.41%	24.54%	$54.06	19.58%
K-Y	2.39%	0.73pp	170.8K	6.88%	1.78%	24.80%	$29.47	16.58%
P PUNSON	0.80%	0.52pp	370.4K	1.54%	1.18%	69.57%	$50.89	18.71%
Durex	1.21%	0.49pp	241.4K	9.91%	2.61%	79.21%	$37.56	18.68%
Fleshlight	1.74%	1.07pp	395.3K	9.99%	3.82%	82.37%	$65.62	19.59%
Uberlube	2.51%	0.86pp	328.7K	2.50%	1.41%	24.54%	$54.06	19.58%
K-Y	2.39%	0.73pp	170.8K	6.88%	1.78%	24.80%	$29.47	16.58%
P PUNSON	0.80%	0.52pp	370.4K	1.54%	1.18%	69.57%	$50.89	18.71%
Durex	1.21%	0.49pp	241.4K	9.91%	2.61%	79.21%	$37.56	18.68%
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Channels Breakdown & Performance

Understand where the top brands in the Sexual Wellness category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Fleshlight

Uberlube

K-Y

P PUNSON

Durex

Top selling sub-categories in the Sexual Wellness category

Explore the breakdown of sub-categories within the Sexual Wellness category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	80	16.11%	8.24%	5.84%	62	8.40%
Lubricants	74	14.50%	4.07%	10.74%	< 50	9.64%
	88	10.51%	6.26%	14.27%	< 50	3.67%
Male	99	0.02%	9.98%	4.88%	75	9.98%
Female	Unlock full list >	4.27%	13.35%	8.28%	95	13.26%
Female Contraceptives	Unlock full list >	1.00%	6.73%	10.45%	100	7.56%
	94	8.14%	3.87%	2.65%	95	16.88%
	< 50	5.24%	1.21%	2.14%	91	16.60%
Vibrators	88	5.77%	10.46%	9.54%	85	5.17%
Dildos	76	8.09%	3.32%	16.97%	94	5.48%
Male Masturbators	80	15.80%	1.41%	8.85%	< 50	14.48%
Anal Sex Toys	< 50	17.37%	9.76%	11.88%	98	5.65%
Penis Rings	Unlock full list >	9.75%	9.60%	9.47%	92	2.89%
Sex Games	Unlock full list >	3.23%	6.39%	8.45%	92	7.29%
	50	18.83%	9.23%	17.62%	88	1.32%
Restraints	< 50	10.40%	18.99%	5.50%	53	5.44%
Chastity Devices	57	9.21%	7.41%	6.69%	< 50	4.72%
	100	9.73%	8.46%	9.34%	93	2.97%
Paddles	51	2.51%	9.89%	2.73%	89	9.90%
Ticklers	100	4.83%	11.76%	3.56%	84	13.90%
Whips	80	8.30%	10.00%	4.50%	56	10.00%
Floggers	Unlock full list >	7.39%	9.02%	5.24%	< 50	16.75%
Gags & Muzzles	56	7.71%	16.11%	3.86%	79	8.03%
Blindfolds	Unlock full list >	5.13%	13.27%	2.00%	97	1.40%
Sexual Enhancers	< 50	2.18%	0.20%	5.21%	97	9.52%
	97	10.92%	16.42%	9.91%	84	7.26%
Ramps & Cushions	55	9.24%	9.93%	6.81%	< 50	6.04%
Swings	85	18.13%	16.24%	9.58%	81	3.41%
Bedding	Unlock full list >	8.43%	9.98%	4.21%	97	6.22%
	80	16.11%	8.24%	5.84%	62	8.40%
Lubricants	74	14.50%	4.07%	10.74%	< 50	9.64%
	88	10.51%	6.26%	14.27%	< 50	3.67%
Male	99	0.02%	9.98%	4.88%	75	9.98%
Female	Unlock full list >	4.27%	13.35%	8.28%	95	13.26%
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Top Products on the Sexual Wellness Category

Discover the most-viewed products in the Sexual Wellness category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Pocket Pussy for Men - Men's Sex Toys Male Masturbator & Realistic Sex Doll	...> Sex Dolls	BIG SHOCKED	703.9K	116.11%	1.81%	15.27%	< 50	9.91%
My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet	...> Female Contraceptives	Gavis Pharmaceuticals	643.3K	144.28%	7.31%	4.73%	78	2.28%
EINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item	...> Male Masturbators	EINSEO	408.8K	=	9.05%	3.79%	< 50	6.58%
12LB Sex Doll Male Sex Toys Realistic Busty Butt Pocket Pussy Sex Toy	...> Sex Dolls	BIG SHOCKED	388.6K	=	10.00%	7.08%	75	2.37%
LUBELIFE Water-Based Lube – Personal Lubricant for Men Women & Couples Travel Size Non-Staining Easy Clean-Up Toy-Safe 8 Fl Oz	...> Lubricants	Lube Life	357.6K	14.39%	1.24%	9.97%	72	3.67%
Pocket Pussy for Men - Men's Sex Toys Male Masturbator & Realistic Sex Doll	...> Sex Dolls	BIG SHOCKED	703.9K	116.11%	1.81%	15.27%	< 50	9.91%
My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet	...> Female Contraceptives	Gavis Pharmaceuticals	643.3K	144.28%	7.31%	4.73%	78	2.28%
EINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item	...> Male Masturbators	EINSEO	408.8K	=	9.05%	3.79%	< 50	6.58%
12LB Sex Doll Male Sex Toys Realistic Busty Butt Pocket Pussy Sex Toy	...> Sex Dolls	BIG SHOCKED	388.6K	=	10.00%	7.08%	75	2.37%
LUBELIFE Water-Based Lube – Personal Lubricant for Men Women & Couples Travel Size Non-Staining Easy Clean-Up Toy-Safe 8 Fl Oz	...> Lubricants	Lube Life	357.6K	14.39%	1.24%	9.97%	72	3.67%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Sexual Wellness category on amazon.com

During 2026-09-01T00:00:00, the Sexual Wellness category on amazon.com generated a total revenue of $57.1M.

The leading brands in this category are Fleshlight, Uberlube, and K-Y, which stand out in terms of revenue and consumer engagement.

The top-performing product was Pocket Pussy for Men - Men's Sex Toys Male Masturbator & Realistic Sex Doll, and it's the best-selling item in the category.