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Best Selling Vision Brands on amazon.com

Last updated : July 1, 2025

Top Brands on the Vision category

See which brands are leading the Vision category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Gaoye	3.72%	0.95pp	1.5M	89.85%	9.38%	8.28%	$12.60	19.13%
JOLISU	0.92%	0.92pp	1.2M	0.42%	7.74%	5.37%	$4.92	4.05%
Wowflash	1.91%	0.91pp	1.5M	9.73%	2.43%	4.88%	$8.60	9.06%
Systane	0.58%	0.56pp	1.5M	89.81%	9.07%	0.17%	$8.53	11.24%
Setex	1.10%	0.45pp	1.5M	79.07%	9.14%	2.31%	$1.34	4.10%
Gaoye	3.72%	0.95pp	1.5M	89.85%	9.38%	8.28%	$12.60	19.13%
JOLISU	0.92%	0.92pp	1.2M	0.42%	7.74%	5.37%	$4.92	4.05%
Wowflash	1.91%	0.91pp	1.5M	9.73%	2.43%	4.88%	$8.60	9.06%
Systane	0.58%	0.56pp	1.5M	89.81%	9.07%	0.17%	$8.53	11.24%
Setex	1.10%	0.45pp	1.5M	79.07%	9.14%	2.31%	$1.34	4.10%
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Channels Breakdown & Performance

Understand where the top brands in the Vision category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Gaoye

JOLISU

Wowflash

Systane

Setex

Top selling sub-categories in the Vision category

Explore the breakdown of sub-categories within the Vision category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Reading Glasses	< 50	15.20%	9.83%	5.03%	95	1.38%
	< 50	6.05%	1.21%	4.11%	85	9.81%
Cleaning Tissues & Cloths	81	18.28%	8.45%	11.00%	91	3.67%
Repair Kits	78	1.30%	3.88%	7.40%	< 50	8.36%
Cleaning Fluids	Unlock full list >	9.01%	6.38%	4.43%	< 50	14.03%
	95	19.44%	8.79%	15.90%	74	2.71%
Soaking Solutions	< 50	0.61%	3.08%	6.99%	89	8.66%
Cases	< 50	3.31%	0.82%	4.43%	91	9.74%
Rewetting Drops	76	8.87%	5.89%	4.11%	< 50	14.56%
Cleaners	94	6.62%	12.13%	9.79%	96	4.18%
Hard Lens Care	Unlock full list >	7.11%	14.72%	0.80%	< 50	5.75%
Blue Light Blocking Glasses	95	7.57%	2.28%	13.68%	96	2.34%
Eye Patches	Unlock full list >	6.37%	8.74%	8.34%	89	1.46%
Reading Glasses	< 50	15.20%	9.83%	5.03%	95	1.38%
	< 50	6.05%	1.21%	4.11%	85	9.81%
Cleaning Tissues & Cloths	81	18.28%	8.45%	11.00%	91	3.67%
Repair Kits	78	1.30%	3.88%	7.40%	< 50	8.36%
Cleaning Fluids	Unlock full list >	9.01%	6.38%	4.43%	< 50	14.03%
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Top Products on the Vision Category

Discover the most-viewed products in the Vision category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
200 Count Lens Wipes for Eyeglasses Eyeglass Lens Cleaning Wipes Pre-moistened Individually Wrapped Sracth-Free Streak-Free Eye Glasses Cleaner Wipes for Sunglass Camera Lens Goggles	...> Cleaning Tissues & Cloths	Wowflash	379.2K	141.75%	7.04%	19.29%	99	18.10%
Nice 'n Clean SmudgeGuard Lens Cleaning Wipes (100 Total Wipes) \| Pre-Moistened Individually Wrapped Wipes \| Non-Scratching & Non-Streaking \| Safe for Eyeglasses Goggles & Camera Lens	...> Cleaning Tissues & Cloths	Nice 'N Clean	375.3K	7.55%	7.70%	1.91%	83	3.61%
livho High Tech Blue Light Glasses - Advanced 99% Blue Light Blocking Computer Glasses - Anti Eyestrain & UV Glare Protection	...> Blue Light Blocking Glasses	livho	336.7K	43.53%	8.92%	10.00%	66	9.99%
Biotrue Contact Solution Multi-Purpose Solution with Lens Case Cleans Conditions Hydrates Disinfects Removes Protein Dirt & Debris Contact Lens Cleaner & Storage 10 Fl Oz (Pack of 2)	...> Soaking Solutions	Biotrue	315K	41.27%	7.94%	0.06%	98	1.95%
Opti-Free Replenish Multi-Purpose Contact Lens Cleaning and Disinfecting Solution with Lens Case 10 FL OZ (Pack of 2)	...> Soaking Solutions	Opti-Free	230.9K	54.82%	9.97%	9.69%	99	8.91%
200 Count Lens Wipes for Eyeglasses Eyeglass Lens Cleaning Wipes Pre-moistened Individually Wrapped Sracth-Free Streak-Free Eye Glasses Cleaner Wipes for Sunglass Camera Lens Goggles	...> Cleaning Tissues & Cloths	Wowflash	379.2K	141.75%	7.04%	19.29%	99	18.10%
Nice 'n Clean SmudgeGuard Lens Cleaning Wipes (100 Total Wipes) \| Pre-Moistened Individually Wrapped Wipes \| Non-Scratching & Non-Streaking \| Safe for Eyeglasses Goggles & Camera Lens	...> Cleaning Tissues & Cloths	Nice 'N Clean	375.3K	7.55%	7.70%	1.91%	83	3.61%
livho High Tech Blue Light Glasses - Advanced 99% Blue Light Blocking Computer Glasses - Anti Eyestrain & UV Glare Protection	...> Blue Light Blocking Glasses	livho	336.7K	43.53%	8.92%	10.00%	66	9.99%
Biotrue Contact Solution Multi-Purpose Solution with Lens Case Cleans Conditions Hydrates Disinfects Removes Protein Dirt & Debris Contact Lens Cleaner & Storage 10 Fl Oz (Pack of 2)	...> Soaking Solutions	Biotrue	315K	41.27%	7.94%	0.06%	98	1.95%
Opti-Free Replenish Multi-Purpose Contact Lens Cleaning and Disinfecting Solution with Lens Case 10 FL OZ (Pack of 2)	...> Soaking Solutions	Opti-Free	230.9K	54.82%	9.97%	9.69%	99	8.91%
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Top-level analysis of the Vision category on amazon.com

During July 2025, the Vision category on amazon.com generated a total revenue of $49.2M.

The leading brands in this category are Gaoye, JOLISU, and Wowflash, which stand out in terms of revenue and consumer engagement.

The top-performing product was 200 Count Lens Wipes for Eyeglasses Eyeglass Lens Cleaning Wipes Pre-moistened Individually Wrapped Sracth-Free Streak-Free Eye Glasses Cleaner Wipes for Sunglass Camera Lens Goggles, and it's the best-selling item in the category.