Best Selling Wellness & Relaxation Brands on Amazon

See the full list of Market Leaders In Amazon Wellness & Relaxation for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Wellness & Relaxation category

See which brands are leading the Wellness & Relaxation category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
TheraGun	5.25%	1.80pp	970.3K	72.61%	2.74%	17.85%	$173.36	26.24%
Hyperice	2.42%	1.22pp	932.7K	20.33%	2.73%	17.83%	$137.68	26.20%
M3 Naturals	1.68%	1.19pp	943.3K	63.03%	0.86%	4.13%	$126.80	18.04%
Dexcom	2.95%	0.91pp	127.9K	31.25%	2.15%	17.47%	$12.80	20.44%
ALLJOY	1.48%	0.82pp	162.5K	24.27%	0.86%	14.25%	$105.93	0.28%
TheraGun	5.25%	1.80pp	970.3K	72.61%	2.74%	17.85%	$173.36	26.24%
Hyperice	2.42%	1.22pp	932.7K	20.33%	2.73%	17.83%	$137.68	26.20%
M3 Naturals	1.68%	1.19pp	943.3K	63.03%	0.86%	4.13%	$126.80	18.04%
Dexcom	2.95%	0.91pp	127.9K	31.25%	2.15%	17.47%	$12.80	20.44%
ALLJOY	1.48%	0.82pp	162.5K	24.27%	0.86%	14.25%	$105.93	0.28%
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Channels Breakdown & Performance

Understand where the top brands in the Wellness & Relaxation category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

TheraGun

Hyperice

M3 Naturals

Dexcom

ALLJOY

Top selling sub-categories in the Wellness & Relaxation category

Explore the breakdown of sub-categories within the Wellness & Relaxation category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	79	9.92%	0.95%	18.11%	< 50	7.64%
	77	19.60%	8.35%	9.32%	59	0.17%
Back Massagers	86	15.20%	9.48%	19.07%	< 50	3.31%
Massage Balls	100	4.38%	11.83%	6.43%	98	9.75%
Scalp Massagers	< 50	8.65%	7.10%	7.26%	90	18.84%
Massage Sticks	< 50	9.65%	4.92%	8.80%	83	14.45%
Back Scratchers	Unlock full list >	3.04%	9.81%	9.01%	83	7.97%
	75	9.55%	7.21%	8.73%	100	6.90%
Back Massagers	79	4.73%	1.85%	2.89%	63	15.68%
Foot Massagers	99	11.49%	9.99%	1.86%	63	3.88%
Handheld Massagers	Unlock full list >	6.22%	11.34%	9.68%	100	4.66%
Massage Oils	68	5.22%	12.46%	7.11%	< 50	3.73%
Massage Lotions	100	15.80%	8.14%	5.56%	74	8.50%
Magnetic Therapy	Unlock full list >	6.95%	1.40%	0.54%	79	19.91%
Sobriety Coins & Chips	95	9.52%	4.26%	10.64%	63	9.68%
Fitness & Activity Monitors	Unlock full list >	17.42%	0.16%	9.25%	80	12.89%
	79	9.92%	0.95%	18.11%	< 50	7.64%
	77	19.60%	8.35%	9.32%	59	0.17%
Back Massagers	86	15.20%	9.48%	19.07%	< 50	3.31%
Massage Balls	100	4.38%	11.83%	6.43%	98	9.75%
Scalp Massagers	< 50	8.65%	7.10%	7.26%	90	18.84%
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Top Products on the Wellness & Relaxation Category

Discover the most-viewed products in the Wellness & Relaxation category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
TOLOCO Massage Gun Deep Tissue Back Massage for Athletes for Pain Relief Percussion Massager with 10 Massages Heads & Silent Brushless Motor Fathers Day Dad Gifts Black	...> Back Massagers	TOLOCO	572.5K	7.69%	1.80%	8.02%	83	8.46%
TheraGun Therabody Relief Handheld Percussion Massage Gun - Easy-to-Use Comfortable & Light Personal Massager for Every Day Pain Relief Massage Therapy in Neck Back Leg Shoulder and Body (Navy)	...> Handheld Massagers	TheraGun	356.8K	125.68%	7.48%	6.92%	82	8.21%
Mirakel Gifts for Women Men Neck Massager for Pain Relief Deep Tissue Electric Shiatsu Shoulder & Back Massager with Heat Christmas Mom Dad Gifts for Wife Husband Her Him Fathers Day (NOT Cordless)	...> Back Massagers	Mirakel	286.7K	=	4.83%	8.51%	93	4.41%
Firming Body Massage Oil with Collagen & Stem Cell – Helps Smooth the Appearance of Cellulite & Improve Skin Texture – Refreshing Aromatherapy Body Oil for Legs & Full Body – 8 Fl Oz by M3	...> Massage Oils	M3 Naturals	223.6K	137.75%	0.64%	5.65%	85	2.44%
Stelo Glucose Biosensor & App by Dexcom - A Leader in Continuous Glucose Monitoring (CGM). 24/7 Tracking & Personalized Insights to Reveal Patterns. 2-Pack (Up to 15 Days Each). iOS & Android.	...> Fitness & Activity Monitors	Dexcom	207.4K	32.83%	7.51%	2.06%	95	5.12%
TOLOCO Massage Gun Deep Tissue Back Massage for Athletes for Pain Relief Percussion Massager with 10 Massages Heads & Silent Brushless Motor Fathers Day Dad Gifts Black	...> Back Massagers	TOLOCO	572.5K	7.69%	1.80%	8.02%	83	8.46%
TheraGun Therabody Relief Handheld Percussion Massage Gun - Easy-to-Use Comfortable & Light Personal Massager for Every Day Pain Relief Massage Therapy in Neck Back Leg Shoulder and Body (Navy)	...> Handheld Massagers	TheraGun	356.8K	125.68%	7.48%	6.92%	82	8.21%
Mirakel Gifts for Women Men Neck Massager for Pain Relief Deep Tissue Electric Shiatsu Shoulder & Back Massager with Heat Christmas Mom Dad Gifts for Wife Husband Her Him Fathers Day (NOT Cordless)	...> Back Massagers	Mirakel	286.7K	=	4.83%	8.51%	93	4.41%
Firming Body Massage Oil with Collagen & Stem Cell – Helps Smooth the Appearance of Cellulite & Improve Skin Texture – Refreshing Aromatherapy Body Oil for Legs & Full Body – 8 Fl Oz by M3	...> Massage Oils	M3 Naturals	223.6K	137.75%	0.64%	5.65%	85	2.44%
Stelo Glucose Biosensor & App by Dexcom - A Leader in Continuous Glucose Monitoring (CGM). 24/7 Tracking & Personalized Insights to Reveal Patterns. 2-Pack (Up to 15 Days Each). iOS & Android.	...> Fitness & Activity Monitors	Dexcom	207.4K	32.83%	7.51%	2.06%	95	5.12%
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Top-level analysis of the Wellness & Relaxation category on amazon.com

During 2026-07-01T00:00:00, the Wellness & Relaxation category on amazon.com generated a total revenue of $87.7M.

The leading brands in this category are TheraGun, Hyperice, and M3 Naturals, which stand out in terms of revenue and consumer engagement.

The top-performing product was TOLOCO Massage Gun Deep Tissue Back Massage for Athletes for Pain Relief Percussion Massager with 10 Massages Heads & Silent Brushless Motor Fathers Day Dad Gifts Black, and it's the best-selling item in the category.