Best Selling Home & Kitchen Brands on Amazon

See the full list of Market Leaders In Amazon Home & Kitchen for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Home & Kitchen category

See which brands are leading the Home & Kitchen category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Novilla	0.37%	0.17pp	6.2M	43.53%	2.33%	16.47%	$171.87	11.64%
EGOHOME	0.21%	0.17pp	2.3M	40.45%	2.32%	10.81%	$34.11	11.36%
MIULEE	0.30%	0.15pp	1.9M	40.52%	2.28%	12.43%	$170.25	8.12%
BEDLORE	0.17%	0.11pp	3M	28.29%	0.45%	16.31%	$171.12	0.27%
Niagara Sleep Solution	0.13%	0.10pp	2.9M	8.44%	1.76%	5.86%	$101.41	4.61%
Novilla	0.37%	0.17pp	6.2M	43.53%	2.33%	16.47%	$171.87	11.64%
EGOHOME	0.21%	0.17pp	2.3M	40.45%	2.32%	10.81%	$34.11	11.36%
MIULEE	0.30%	0.15pp	1.9M	40.52%	2.28%	12.43%	$170.25	8.12%
BEDLORE	0.17%	0.11pp	3M	28.29%	0.45%	16.31%	$171.12	0.27%
Niagara Sleep Solution	0.13%	0.10pp	2.9M	8.44%	1.76%	5.86%	$101.41	4.61%
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Channels Breakdown & Performance

Understand where the top brands in the Home & Kitchen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Novilla

EGOHOME

MIULEE

BEDLORE

Niagara Sleep Solution

Top selling sub-categories in the Home & Kitchen category

Explore the breakdown of sub-categories within the Home & Kitchen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	5.56%	8.59%	7.98%	97	7.16%
	95	4.66%	9.23%	1.45%	96	3.15%
Cooking Utensils	84	9.11%	16.94%	9.80%	100	6.24%
Kitchen Accessories	< 50	2.60%	9.99%	0.13%	80	8.94%
Specialty Tools & Gadgets	78	12.94%	6.28%	16.28%	< 50	8.44%
Measuring Tools & Scales	< 50	18.13%	10.68%	9.42%	50	7.48%
Seasoning & Spice Tools	Unlock full list >	8.25%	9.98%	9.61%	97	2.73%
	59	9.74%	9.09%	9.96%	63	6.33%
Food Storage	56	14.15%	8.75%	7.32%	79	2.18%
Racks & Holders	< 50	16.67%	0.73%	9.08%	71	0.80%
Thermoses	< 50	15.05%	2.01%	8.63%	82	15.23%
Travel & To-Go Food Containers	93	9.57%	9.77%	8.36%	77	7.57%
Kitchen Storage & Organization Accessories	Unlock full list >	9.63%	7.66%	8.86%	99	6.68%
	54	14.66%	5.96%	10.89%	60	4.04%
Dinnerware & Serveware	< 50	12.10%	17.45%	3.72%	< 50	9.79%
Glassware & Drinkware	69	8.72%	18.40%	9.60%	85	6.91%
Flatware	97	7.62%	8.25%	5.88%	64	18.18%
Bar Tools & Drinkware	100	13.39%	3.04%	17.73%	100	15.64%
Novelty	Unlock full list >	16.62%	17.75%	9.80%	84	4.32%
	57	15.73%	13.00%	18.82%	54	5.33%
Baking Tools & Accessories	96	4.11%	9.27%	6.94%	75	5.95%
Decorating Tools	86	3.80%	9.38%	6.71%	84	5.69%
Candy Making Supplies	< 50	0.12%	4.67%	6.39%	< 50	10.00%
Cake Pans	93	18.18%	10.63%	16.37%	94	7.53%
Bread & Loaf Pans	Unlock full list >	4.72%	9.53%	0.30%	69	1.93%
	98	13.61%	7.29%	3.65%	89	9.12%
Tablecloths	86	5.71%	10.35%	9.52%	53	5.23%
Table Runners	< 50	12.49%	6.79%	2.70%	98	9.37%
Dish Cloths & Dish Towels	67	9.61%	9.00%	5.99%	76	11.24%
Place Mats	72	9.35%	6.28%	9.65%	< 50	7.34%
Potholders & Oven Mitts	Unlock full list >	5.30%	1.13%	2.05%	82	16.71%
	89	4.47%	2.16%	3.26%	< 50	15.24%
	57	10.00%	13.80%	8.12%	95	6.58%
Decorative Accessories	< 50	15.49%	15.77%	9.85%	54	7.53%
Collectible Figurines	91	6.81%	3.52%	1.88%	81	10.00%
Floating Shelves	67	9.94%	11.73%	7.31%	98	8.52%
Display Stands	84	9.55%	8.67%	5.81%	56	11.59%
Hanging Ornaments	Unlock full list >	6.80%	3.52%	1.88%	80	10.00%
	95	9.63%	9.13%	6.06%	< 50	11.11%
Curtains & Drapes	83	5.85%	0.37%	1.22%	58	17.76%
Blinds & Shades	89	9.28%	9.85%	12.67%	83	5.21%
Window Stickers & Films	82	5.46%	13.91%	7.76%	< 50	0.96%
Window Treatment Sets	100	17.88%	8.79%	7.42%	79	7.78%
Stained Glass Panels	Unlock full list >	2.23%	16.70%	0.74%	60	8.71%
	98	5.91%	10.57%	4.31%	93	15.12%
Picture Frames	75	4.76%	10.16%	6.58%	67	10.06%
Photo Albums	68	1.39%	9.99%	3.77%	< 50	9.99%
Shadow Boxes	< 50	10.21%	4.78%	19.12%	91	11.12%
Clip Photo Holders	90	18.60%	12.71%	9.38%	71	8.62%
Photo Album Accessories	Unlock full list >	1.92%	0.45%	5.38%	< 50	9.46%
	97	9.00%	9.61%	19.59%	< 50	0.18%
Candles	97	1.30%	1.05%	5.79%	92	9.31%
Candleholders	< 50	16.75%	8.45%	6.41%	79	8.19%
Accessories	Unlock full list >	9.90%	16.08%	8.84%	100	4.55%
	92	4.79%	9.49%	3.17%	50	13.48%
Artificial Flowers	< 50	9.93%	11.81%	9.95%	84	3.31%
Artificial Plants & Greenery	82	9.73%	7.48%	9.33%	< 50	7.44%
Artificial Trees	80	1.16%	8.36%	4.34%	< 50	17.85%
Artificial Fruit	< 50	8.03%	6.62%	9.18%	88	0.57%
Artificial Shrubs & Topiaries	Unlock full list >	13.04%	3.70%	7.95%	< 50	17.27%
	89	5.02%	8.58%	15.19%	< 50	3.30%
	100	9.47%	9.69%	19.90%	52	0.55%
Sheet & Pillowcase Sets	99	9.97%	14.97%	8.51%	< 50	5.53%
Pillowcases	93	2.23%	0.16%	5.18%	< 50	9.53%
Fitted Sheets	56	4.70%	9.70%	2.30%	58	12.19%
Pillow Protectors	96	7.00%	3.66%	1.73%	59	10.00%
Flat Sheets	Unlock full list >	9.55%	14.82%	9.97%	99	5.13%
	74	0.09%	2.49%	6.67%	95	8.87%
Throw Pillow Covers	76	9.61%	9.02%	6.00%	< 50	11.21%
Pillow Inserts	< 50	6.28%	3.16%	2.27%	100	10.00%
Throw Pillows	96	11.10%	5.30%	18.18%	72	10.23%
Floor Pillows & Cushions	Unlock full list >	9.14%	5.04%	16.92%	75	5.33%
	90	9.10%	19.08%	9.80%	< 50	0.61%
Bed Pillows	76	3.89%	9.62%	8.63%	99	8.44%
Neck & Cervical Pillows	55	5.13%	1.35%	2.30%	100	16.40%
Travel Pillows	71	12.19%	10.00%	2.44%	72	3.43%
Reading & Bed Rest Pillows	98	5.64%	0.66%	1.53%	66	17.36%
Leg Positioner Pillows	Unlock full list >	16.96%	9.81%	12.28%	98	5.43%
	< 50	9.91%	15.93%	8.80%	97	4.69%
Throws	66	0.58%	8.10%	6.09%	98	18.60%
Bed Blankets	76	17.67%	8.73%	7.23%	< 50	7.86%
Electric Blankets	87	9.16%	19.32%	9.77%	86	0.80%
Wearable Blankets	96	16.47%	0.89%	9.03%	66	0.96%
Weighted Blankets	Unlock full list >	9.92%	0.95%	18.10%	76	7.64%
	56	13.87%	8.49%	7.21%	61	2.40%
Comforter Sets	< 50	16.54%	6.86%	12.72%	85	2.86%
Comforters	Unlock full list >	9.97%	15.01%	8.52%	87	5.50%
	73	10.88%	9.87%	18.41%	96	1.61%
	100	5.04%	0.78%	9.60%	96	10.42%
Clothes Hangers	100	7.48%	2.41%	1.45%	< 50	18.64%
Shoe Organizers	98	1.63%	5.02%	5.67%	86	2.63%
Space Saver Bags	88	1.38%	5.11%	7.45%	99	10.57%
Under-Bed Storage	73	9.06%	19.54%	9.74%	96	0.97%
Drawer Organizers	Unlock full list >	18.52%	9.59%	10.78%	99	6.23%
	85	13.20%	10.00%	16.02%	< 50	3.21%
Laundry Hampers	66	0.43%	3.34%	8.23%	< 50	0.39%
Laundry Bags	95	17.56%	8.21%	11.70%	< 50	4.28%
Clothes Pins	97	15.19%	1.90%	8.68%	68	1.97%
Laundry Baskets	88	0.79%	1.56%	6.12%	99	9.16%
Drying Racks	Unlock full list >	1.41%	5.95%	4.84%	73	6.03%
	85	5.21%	2.37%	3.07%	< 50	9.95%
Utility Hooks	86	9.97%	8.33%	8.27%	84	7.50%
Coat Hooks	< 50	3.22%	7.86%	13.11%	91	5.11%
Key Hooks	Unlock full list >	7.41%	15.44%	1.32%	94	5.12%
	74	9.32%	7.62%	7.16%	92	4.43%
Lidded Storage Bins	91	6.32%	9.35%	0.00%	94	0.64%
Open Storage Bins	< 50	13.68%	8.31%	7.12%	< 50	2.56%
Shelf Baskets	88	9.98%	13.08%	7.69%	99	3.58%
Storage Boxes	77	9.47%	3.74%	18.45%	< 50	6.12%
Magazine & Newspaper Baskets	Unlock full list >	7.54%	3.05%	4.40%	91	13.90%
	< 50	11.80%	17.34%	9.97%	73	6.86%
Kitchen Trash Cans	91	9.96%	12.06%	7.45%	81	8.21%
Wastebaskets	< 50	17.93%	12.30%	3.20%	68	12.39%
Outdoor Trash Cans	98	7.42%	1.35%	17.55%	91	7.77%
In-Home Composting Bins	98	11.02%	9.98%	1.47%	89	4.17%
In-Home Recycling Bins	Unlock full list >	5.21%	7.73%	0.89%	81	7.63%
	100	19.74%	8.87%	9.63%	52	2.47%
	< 50	8.60%	3.75%	7.33%	100	8.41%
Shower Curtains, Hooks & Liners	68	0.83%	3.33%	7.12%	98	8.57%
Holders & Dispensers	60	10.00%	11.89%	8.14%	81	4.32%
Shower Accessories	< 50	9.64%	18.22%	9.36%	71	2.75%
Toilet Accessories	93	6.44%	2.25%	3.37%	54	15.11%
Bathtub Accessories	Unlock full list >	15.23%	7.93%	5.05%	90	8.68%
	97	5.46%	8.73%	15.69%	64	2.88%
Towel Sets	98	2.96%	6.01%	8.31%	< 50	7.47%
Hand Towels	86	8.97%	6.23%	4.34%	87	14.19%
Beach Towels	53	17.14%	9.56%	6.75%	86	0.03%
Bath Towels	< 50	4.78%	8.71%	8.25%	61	0.70%
Washcloths	Unlock full list >	7.51%	2.47%	1.50%	96	18.57%
Bath Rugs	Unlock full list >	8.90%	19.83%	4.18%	79	1.46%
	98	5.56%	8.59%	7.98%	97	7.16%
	95	4.66%	9.23%	1.45%	96	3.15%
Cooking Utensils	84	9.11%	16.94%	9.80%	100	6.24%
Kitchen Accessories	< 50	2.60%	9.99%	0.13%	80	8.94%
Specialty Tools & Gadgets	78	12.94%	6.28%	16.28%	< 50	8.44%
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Top Products on the Home & Kitchen Category

Discover the most-viewed products in the Home & Kitchen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Denim	...> Thermoses	Owala	2.4M	272.99%	3.14%	8.02%	< 50	9.37%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Very Very Dark	...> Thermoses	Owala	1.5M	123.07%	3.87%	2.77%	100	9.69%
Beckham Hotel Collection Bed Pillows Standard/Queen Size Set of 2 - Original Soft Down Alternative Pillow for Sleeping - Soft Support for Back Stomach or Side Sleepers	...> Bed Pillows	Beckham Hotel Collection	1.4M	4.83%	0.46%	9.26%	66	6.94%
LEVOIT Air Purifier for Home Allergens Pet Hair in Bedroom Covers Up to 1073 ft² by 56W High Torque Motor AHAM VERIFIDE 3-in-1 Filter with HEPA Sleep Mode Remove Dust Smoke Odor Core300-P White	...> HEPA Air Purifiers	LEVOIT	1.3M	6.77%	2.49%	5.67%	93	6.53%
LEVOIT Air Purifiers for Bedroom Home Dorm AHAM Verified 3-in-1 Filter Cleaner With Aroma Pad Filters Smoke Allergens Pet Dander Odor Dust Office Desktop Core Mini-P White	...> Air Purifiers	LEVOIT	1.3M	9.45%	6.98%	9.90%	60	0.01%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Denim	...> Thermoses	Owala	2.4M	272.99%	3.14%	8.02%	< 50	9.37%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Very Very Dark	...> Thermoses	Owala	1.5M	123.07%	3.87%	2.77%	100	9.69%
Beckham Hotel Collection Bed Pillows Standard/Queen Size Set of 2 - Original Soft Down Alternative Pillow for Sleeping - Soft Support for Back Stomach or Side Sleepers	...> Bed Pillows	Beckham Hotel Collection	1.4M	4.83%	0.46%	9.26%	66	6.94%
LEVOIT Air Purifier for Home Allergens Pet Hair in Bedroom Covers Up to 1073 ft² by 56W High Torque Motor AHAM VERIFIDE 3-in-1 Filter with HEPA Sleep Mode Remove Dust Smoke Odor Core300-P White	...> HEPA Air Purifiers	LEVOIT	1.3M	6.77%	2.49%	5.67%	93	6.53%
LEVOIT Air Purifiers for Bedroom Home Dorm AHAM Verified 3-in-1 Filter Cleaner With Aroma Pad Filters Smoke Allergens Pet Dander Odor Dust Office Desktop Core Mini-P White	...> Air Purifiers	LEVOIT	1.3M	9.45%	6.98%	9.90%	60	0.01%
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Top-level analysis of the Home & Kitchen category on amazon.com

During 2026-04-01T00:00:00, the Home & Kitchen category on amazon.com generated a total revenue of $6.7B.

The leading brands in this category are Novilla, EGOHOME, and MIULEE, which stand out in terms of revenue and consumer engagement.

The top-performing product was Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Denim, and it's the best-selling item in the category.