Best Selling Bath Brands on Amazon

See the full list of Market Leaders In Amazon Bath for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Bath category

See which brands are leading the Bath category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
XOGUIBO	0.46%	0.46pp	908.1K	769465.25%	6.00%	11.48%	$24.22	0.39%
REDKISS	0.34%	0.31pp	55.3K	251225.45%	4.16%	2.30%	$11.59	0.37%
Bigfoot	0.48%	0.30pp	894.4K	168393.56%	0.15%	9.08%	$24.16	0.39%
Amazon Basics	0.84%	0.30pp	324.8K	359249.11%	2.73%	0.70%	$22.35	0.36%
Smiry	0.52%	0.23pp	651.8K	692928.91%	6.00%	6.68%	$20.58	0.23%
XOGUIBO	0.46%	0.46pp	908.1K	769465.25%	6.00%	11.48%	$24.22	0.39%
REDKISS	0.34%	0.31pp	55.3K	251225.45%	4.16%	2.30%	$11.59	0.37%
Bigfoot	0.48%	0.30pp	894.4K	168393.56%	0.15%	9.08%	$24.16	0.39%
Amazon Basics	0.84%	0.30pp	324.8K	359249.11%	2.73%	0.70%	$22.35	0.36%
Smiry	0.52%	0.23pp	651.8K	692928.91%	6.00%	6.68%	$20.58	0.23%
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Channels Breakdown & Performance

Understand where the top brands in the Bath category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

XOGUIBO

REDKISS

Bigfoot

Amazon Basics

Smiry

Top selling sub-categories in the Bath category

Explore the breakdown of sub-categories within the Bath category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	8.60%	3.75%	7.33%	100	8.41%
	68	0.83%	3.33%	7.12%	98	8.57%
Shower Curtain Liners	88	9.88%	0.20%	9.97%	99	7.55%
Shower Curtain Sets	58	9.97%	7.98%	3.64%	93	8.01%
Shower Curtain Rods	64	0.88%	6.65%	10.30%	77	7.71%
Shower Curtain Hangers	57	16.61%	0.77%	9.06%	51	0.84%
Shower Curtains	Unlock full list >	9.10%	3.28%	9.83%	100	3.68%
	60	10.00%	11.89%	8.14%	81	4.32%
Dispensers	94	5.16%	8.58%	8.65%	56	0.37%
Soap Dishes	97	5.07%	13.36%	1.83%	88	9.51%
Toothbrush Holders	75	9.95%	8.16%	9.47%	100	0.69%
Bathroom Trays	75	3.24%	10.04%	5.49%	100	9.93%
Tissue Holders	Unlock full list >	12.43%	9.88%	2.92%	64	5.73%
	< 50	9.64%	18.22%	9.36%	71	2.75%
Shower Caddies	78	2.83%	9.29%	6.15%	100	2.53%
Shower Squeegees	< 50	1.16%	16.12%	0.54%	84	9.61%
Shower Stall Mats	Unlock full list >	6.51%	9.62%	6.80%	89	9.61%
	93	6.44%	2.25%	3.37%	54	15.11%
Toilet Brushes & Holders	93	6.19%	10.64%	7.86%	96	2.52%
Toilet Plungers & Holders	79	13.42%	9.76%	3.77%	61	4.84%
Toilet Lid & Tank Covers	93	5.55%	10.06%	9.46%	54	5.40%
Toilet Lid Decals	Unlock full list >	9.85%	2.15%	9.80%	73	9.89%
	82	15.23%	7.93%	5.05%	90	8.68%
Bathtub Mats	86	7.82%	9.92%	0.86%	99	10.21%
Drain Stoppers	51	11.31%	16.63%	3.04%	< 50	9.68%
Bathtub Appliques	92	5.24%	9.58%	2.84%	80	12.98%
Splash Guards	63	18.05%	12.69%	12.80%	< 50	9.32%
Bathtub Trays	Unlock full list >	6.13%	15.00%	7.81%	99	9.16%
	97	5.46%	8.73%	15.69%	64	2.88%
Towel Sets	98	2.96%	6.01%	8.31%	< 50	7.47%
Hand Towels	86	8.97%	6.23%	4.34%	87	14.19%
Bath Towels	< 50	4.78%	8.71%	8.25%	61	0.70%
Beach Towels	53	17.14%	9.56%	6.75%	86	0.03%
Washcloths	Unlock full list >	7.51%	2.47%	1.50%	96	18.57%
Bath Rugs	Unlock full list >	8.90%	19.83%	4.18%	79	1.46%
	< 50	8.60%	3.75%	7.33%	100	8.41%
	68	0.83%	3.33%	7.12%	98	8.57%
Shower Curtain Liners	88	9.88%	0.20%	9.97%	99	7.55%
Shower Curtain Sets	58	9.97%	7.98%	3.64%	93	8.01%
Shower Curtain Rods	64	0.88%	6.65%	10.30%	77	7.71%
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Top Products on the Bath Category

Discover the most-viewed products in the Bath category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Barossa Design Oeko-tex Certified Shower Curtain Liner Standard Size Clear	...> Shower Curtain Liners	Barossa Design	1.6M	16.37%	11.19%	9.94%	70	9.95%
BigFoot Clear Shower Curtain - 72x72 Odorless Plastic with Magnets Washable Long Bathroom Curtain - Premium PEVA Waterproof Bath Curtain Rust-Proof Bathroom Essentials	...> Shower Curtain Liners	Bigfoot	1M	119.54%	1.81%	8.37%	96	9.63%
Mrs Awesome Clear Shower Curtain Liner with 3 Magnets 72x72	...> Shower Curtain Liners	Mrs Awesome	1M	112.13%	6.02%	8.80%	81	9.80%
OLANLY Bathroom Rugs 30x20 Extra Soft Absorbent Chenille Bath Rugs	...> Bath Rugs	OLANLY	816K	37.89%	11.06%	5.12%	50	8.43%
EUDELE Adhesive Shower Caddy 5 Pack Rustproof Stainless Steel Bath Organizers With Large Capacity No Drilling Shelves for Bathroom Storage & Home Decor	...> Shower Caddies	EUDELE	723.2K	30.96%	16.78%	1.67%	72	6.94%
Barossa Design Oeko-tex Certified Shower Curtain Liner Standard Size Clear	...> Shower Curtain Liners	Barossa Design	1.6M	16.37%	11.19%	9.94%	70	9.95%
BigFoot Clear Shower Curtain - 72x72 Odorless Plastic with Magnets Washable Long Bathroom Curtain - Premium PEVA Waterproof Bath Curtain Rust-Proof Bathroom Essentials	...> Shower Curtain Liners	Bigfoot	1M	119.54%	1.81%	8.37%	96	9.63%
Mrs Awesome Clear Shower Curtain Liner with 3 Magnets 72x72	...> Shower Curtain Liners	Mrs Awesome	1M	112.13%	6.02%	8.80%	81	9.80%
OLANLY Bathroom Rugs 30x20 Extra Soft Absorbent Chenille Bath Rugs	...> Bath Rugs	OLANLY	816K	37.89%	11.06%	5.12%	50	8.43%
EUDELE Adhesive Shower Caddy 5 Pack Rustproof Stainless Steel Bath Organizers With Large Capacity No Drilling Shelves for Bathroom Storage & Home Decor	...> Shower Caddies	EUDELE	723.2K	30.96%	16.78%	1.67%	72	6.94%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Bath category on amazon.com

During 2026-09-01T00:00:00, the Bath category on amazon.com generated a total revenue of $285.5M.

The leading brands in this category are XOGUIBO, REDKISS, and Bigfoot, which stand out in terms of revenue and consumer engagement.

The top-performing product was Barossa Design Oeko-tex Certified Shower Curtain Liner Standard Size Clear, and it's the best-selling item in the category.