Best Selling Seasonal Décor Brands on Amazon

See the full list of Market Leaders In Amazon Seasonal Décor for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Seasonal Décor category

See which brands are leading the Seasonal Décor category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Mini Brands	0.76%	0.66pp	45.6K	186.05%	16.31%	301.62%	$20.41	34.37%
Philips Hue	0.93%	0.61pp	8.7K	44.08%	14.65%	297.90%	$10.43	10.17%
Brightown	3.17%	0.59pp	45.6K	156.86%	12.48%	297.29%	$20.38	33.22%
YOEEN	0.58%	0.58pp	29.8K	185.10%	16.14%	300.55%	$6.25	23.05%
Enbrighten	0.58%	0.48pp	44.6K	82.62%	8.03%	22.30%	$19.92	16.27%
Mini Brands	0.76%	0.66pp	45.6K	186.05%	16.31%	301.62%	$20.41	34.37%
Philips Hue	0.93%	0.61pp	8.7K	44.08%	14.65%	297.90%	$10.43	10.17%
Brightown	3.17%	0.59pp	45.6K	156.86%	12.48%	297.29%	$20.38	33.22%
YOEEN	0.58%	0.58pp	29.8K	185.10%	16.14%	300.55%	$6.25	23.05%
Enbrighten	0.58%	0.48pp	44.6K	82.62%	8.03%	22.30%	$19.92	16.27%
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Channels Breakdown & Performance

Understand where the top brands in the Seasonal Décor category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Mini Brands

Philips Hue

Brightown

YOEEN

Enbrighten

Top selling sub-categories in the Seasonal Décor category

Explore the breakdown of sub-categories within the Seasonal Décor category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	93	9.87%	14.88%	9.99%	97	2.40%
Indoor String Lights	98	3.44%	15.23%	0.35%	90	9.11%
Outdoor Lighting Hooks	92	9.95%	1.94%	14.17%	55	8.94%
Rope Lights	Unlock full list >	8.91%	2.65%	7.63%	93	4.32%
	< 50	15.32%	3.51%	19.19%	< 50	6.38%
Garlands	71	8.20%	9.99%	4.68%	< 50	9.99%
Wreaths	87	0.08%	17.74%	0.67%	< 50	17.83%
Swags	Unlock full list >	7.08%	8.04%	3.50%	90	9.79%
Bows & Ribbons	97	12.57%	4.10%	7.78%	94	4.18%
Trees	77	4.10%	4.99%	8.77%	100	14.57%
Advent Calendars	Unlock full list >	5.52%	1.43%	8.88%	79	9.10%
	93	9.87%	14.88%	9.99%	97	2.40%
Indoor String Lights	98	3.44%	15.23%	0.35%	90	9.11%
Outdoor Lighting Hooks	92	9.95%	1.94%	14.17%	55	8.94%
Rope Lights	Unlock full list >	8.91%	2.65%	7.63%	93	4.32%
	< 50	15.32%	3.51%	19.19%	< 50	6.38%
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Top Products on the Seasonal Décor Category

Discover the most-viewed products in the Seasonal Décor category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Brightown 12 Pack 7ft Battery Operated LED Fairy Lights for Xmas Decoration	...> Indoor String Lights	Brightown	158.9K	21.41%	8.44%	7.33%	85	19.83%
Minetom Star String Lights Battery Operated - 17 ft 50 LED Star Fairy String Lights with Timer Waterproof for Indoor Bedroom Tent Loft Bed Patio Party Wedding Ramadan Decorations Warm White	...> Indoor String Lights	Minetom	120.3K	15.93%	18.24%	12.17%	< 50	3.95%
Minetom Curtain Lights 300 LED Dimmable Fairy Lights Twinkle Lights with Remote and Timer 8 Modes USB Powered String Lights for Room Wall Party Christmas Indoor Decor Warm White	...> Indoor String Lights	Minetom	115K	40.99%	3.25%	7.17%	94	19.16%
Command Outdoor Light Clips Clear 20 Clips 24 Weather Resistant Strips	...> Outdoor Lighting Hooks	Command	104.4K	3.88%	18.89%	1.26%	75	9.64%
Fairdeer 6 Pack Fairy Lights Battery Operated - 7ft 20 Led Twinkle Lights 3 Modes Bulk Mini String Lights Waterproof for Mason Jars Vases DIY Party Wedding Fathers Day Decoration -Warm White	...> Indoor String Lights	Fairdeer	102.4K	=	9.87%	9.20%	97	7.50%
Brightown 12 Pack 7ft Battery Operated LED Fairy Lights for Xmas Decoration	...> Indoor String Lights	Brightown	158.9K	21.41%	8.44%	7.33%	85	19.83%
Minetom Star String Lights Battery Operated - 17 ft 50 LED Star Fairy String Lights with Timer Waterproof for Indoor Bedroom Tent Loft Bed Patio Party Wedding Ramadan Decorations Warm White	...> Indoor String Lights	Minetom	120.3K	15.93%	18.24%	12.17%	< 50	3.95%
Minetom Curtain Lights 300 LED Dimmable Fairy Lights Twinkle Lights with Remote and Timer 8 Modes USB Powered String Lights for Room Wall Party Christmas Indoor Decor Warm White	...> Indoor String Lights	Minetom	115K	40.99%	3.25%	7.17%	94	19.16%
Command Outdoor Light Clips Clear 20 Clips 24 Weather Resistant Strips	...> Outdoor Lighting Hooks	Command	104.4K	3.88%	18.89%	1.26%	75	9.64%
Fairdeer 6 Pack Fairy Lights Battery Operated - 7ft 20 Led Twinkle Lights 3 Modes Bulk Mini String Lights Waterproof for Mason Jars Vases DIY Party Wedding Fathers Day Decoration -Warm White	...> Indoor String Lights	Fairdeer	102.4K	=	9.87%	9.20%	97	7.50%
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Top-level analysis of the Seasonal Décor category on amazon.com

During 2026-08-01T00:00:00, the Seasonal Décor category on amazon.com generated a total revenue of $20.1M.

The leading brands in this category are Mini Brands, Philips Hue, and Brightown, which stand out in terms of revenue and consumer engagement.

The top-performing product was Brightown 12 Pack 7ft Battery Operated LED Fairy Lights for Xmas Decoration, and it's the best-selling item in the category.