Best Selling Cats Brands on Amazon

See the full list of Market Leaders In Amazon Cats for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Cats category

See which brands are leading the Cats category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
PURINA Fancy Feast	5.35%	1.37pp	2M	25.77%	65.60%	71.54%	$21.78	12.43%
Purina Friskies	3.50%	0.49pp	177.7K	14.00%	62.50%	35.99%	$1.88	12.35%
Purina ONE	1.78%	0.40pp	917.8K	24.16%	65.05%	63.37%	$13.51	4.09%
INABA	1.90%	0.34pp	1.6M	3.45%	56.93%	50.71%	$3.85	5.95%
Blue Buffalo	2.19%	0.32pp	58.3K	0.40%	13.45%	69.22%	$17.68	4.97%
PURINA Fancy Feast	5.35%	1.37pp	2M	25.77%	65.60%	71.54%	$21.78	12.43%
Purina Friskies	3.50%	0.49pp	177.7K	14.00%	62.50%	35.99%	$1.88	12.35%
Purina ONE	1.78%	0.40pp	917.8K	24.16%	65.05%	63.37%	$13.51	4.09%
INABA	1.90%	0.34pp	1.6M	3.45%	56.93%	50.71%	$3.85	5.95%
Blue Buffalo	2.19%	0.32pp	58.3K	0.40%	13.45%	69.22%	$17.68	4.97%
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Channels Breakdown & Performance

Understand where the top brands in the Cats category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

PURINA Fancy Feast

Purina Friskies

Purina ONE

INABA

Blue Buffalo

Top selling sub-categories in the Cats category

Explore the breakdown of sub-categories within the Cats category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	0.25%	4.03%	3.04%	52	17.25%
	95	7.06%	2.19%	0.74%	80	14.39%
Canned	97	17.74%	12.18%	8.62%	83	0.60%
Pouches	Unlock full list >	8.93%	9.99%	5.70%	< 50	4.95%
Dry	95	2.13%	4.05%	7.53%	92	9.85%
Freeze-Dried	89	13.56%	19.15%	10.00%	99	6.01%
Food Toppers	85	9.99%	8.51%	13.90%	88	0.36%
Veterinary Diets	Unlock full list >	14.55%	5.10%	9.97%	< 50	5.40%
	99	18.37%	12.94%	8.80%	98	1.06%
Litter	80	18.74%	15.63%	9.48%	76	3.01%
	100	9.66%	9.70%	8.89%	95	8.09%
Standard Litter Boxes	< 50	1.88%	10.57%	10.99%	88	10.48%
Self-Cleaning Litter Boxes	82	0.33%	18.08%	13.79%	< 50	7.79%
Disposable Litter Boxes	Unlock full list >	2.22%	9.75%	6.37%	99	4.57%
	74	7.88%	9.89%	2.88%	79	2.18%
Odor Removers	84	1.68%	9.97%	3.51%	92	7.17%
Stain Removers	Unlock full list >	6.29%	15.63%	6.19%	80	15.54%
Litter Mats	59	2.45%	18.90%	3.36%	< 50	5.09%
Litter Box Liners	Unlock full list >	2.74%	7.41%	4.22%	100	9.78%
	94	10.00%	9.51%	13.39%	100	0.03%
	70	17.44%	13.84%	8.53%	65	8.25%
Crunchy Treats	99	8.61%	5.68%	3.40%	50	5.79%
Soft Treats	Unlock full list >	3.37%	9.68%	1.36%	100	3.22%
Pastes	82	6.58%	15.35%	3.14%	98	0.91%
Catnip	Unlock full list >	9.83%	9.90%	16.33%	< 50	2.28%
	74	2.09%	9.77%	0.64%	78	14.26%
Dental Care	< 50	0.20%	5.74%	3.54%	63	6.60%
	70	15.49%	15.77%	7.86%	< 50	1.10%
Herbal Supplements	87	2.70%	1.58%	0.07%	98	13.52%
Multivitamins	86	0.76%	6.11%	5.81%	89	6.24%
Probiotics	< 50	5.13%	0.52%	2.00%	< 50	10.73%
Fish Oil Supplements	< 50	1.42%	4.57%	7.16%	< 50	7.52%
Antioxidants	Unlock full list >	6.05%	2.80%	0.42%	96	8.54%
Relaxants	99	9.97%	9.68%	14.39%	100	0.74%
Recovery Collars & Cones	63	12.66%	18.65%	6.66%	85	6.25%
Ear Care	Unlock full list >	2.24%	7.10%	4.66%	70	5.14%
	60	12.58%	4.53%	9.99%	< 50	10.00%
Fountains	90	2.28%	5.64%	5.50%	99	19.86%
	59	1.00%	16.32%	0.40%	< 50	9.42%
Basic Bowls	89	4.11%	2.05%	8.09%	92	16.98%
Raised Bowls	54	6.42%	9.59%	6.89%	100	9.58%
Slow Feeders	99	5.75%	13.35%	8.28%	91	13.26%
Travel Bowls	Unlock full list >	1.14%	19.20%	1.81%	82	19.29%
Automatic Feeders	84	2.12%	2.06%	4.76%	97	9.88%
Food Storage	< 50	7.07%	0.17%	9.30%	< 50	9.47%
Feeding Mats	Unlock full list >	10.00%	0.34%	16.40%	100	0.41%
	< 50	0.25%	4.03%	3.04%	52	17.25%
	95	7.06%	2.19%	0.74%	80	14.39%
Canned	97	17.74%	12.18%	8.62%	83	0.60%
Pouches	Unlock full list >	8.93%	9.99%	5.70%	< 50	4.95%
Dry	95	2.13%	4.05%	7.53%	92	9.85%
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Top Products on the Cats Category

Discover the most-viewed products in the Cats category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Self Cleaning Cat Litter Box Automatic Litter Box for Multiple Cats Integrated Safety Protection with Open-Top Design	...> Self-Cleaning Litter Boxes	teweoa	351.7K	80.66%	8.23%	9.52%	85	1.63%
Cat Water Fountain Stainless Steel: 74oz/2.2L Cat Fountain for Drinking - Pet Water Fountain for Cats Inside - Quiet Cats Water Bowl Dispenser - Kitty Drinking Fountains - for Pets& Small Animals	...> Fountains	GIOTOHUN	326.4K	6.99%	18.28%	13.64%	82	2.17%
FDW \| 54" Cat Tree Tower \| Dark Gray \| Multi-Level Indoor Activity Center	...> Trees	FDW	322.9K	0.35%	0.76%	8.71%	< 50	7.74%
Veken Innovation Award Winner 95oz/2.8L Cat Water Fountain	...> Fountains	Veken	295.2K	19.29%	9.92%	5.02%	95	11.10%
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag	...> Litter	Dr. Elsey's	271.2K	13.98%	8.20%	7.85%	< 50	7.15%
Self Cleaning Cat Litter Box Automatic Litter Box for Multiple Cats Integrated Safety Protection with Open-Top Design	...> Self-Cleaning Litter Boxes	teweoa	351.7K	80.66%	8.23%	9.52%	85	1.63%
Cat Water Fountain Stainless Steel: 74oz/2.2L Cat Fountain for Drinking - Pet Water Fountain for Cats Inside - Quiet Cats Water Bowl Dispenser - Kitty Drinking Fountains - for Pets& Small Animals	...> Fountains	GIOTOHUN	326.4K	6.99%	18.28%	13.64%	82	2.17%
FDW \| 54" Cat Tree Tower \| Dark Gray \| Multi-Level Indoor Activity Center	...> Trees	FDW	322.9K	0.35%	0.76%	8.71%	< 50	7.74%
Veken Innovation Award Winner 95oz/2.8L Cat Water Fountain	...> Fountains	Veken	295.2K	19.29%	9.92%	5.02%	95	11.10%
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag	...> Litter	Dr. Elsey's	271.2K	13.98%	8.20%	7.85%	< 50	7.15%
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Top-level analysis of the Cats category on amazon.com

During 2026-08-01T00:00:00, the Cats category on amazon.com generated a total revenue of $525.5M.

The leading brands in this category are PURINA Fancy Feast, Purina Friskies, and Purina ONE, which stand out in terms of revenue and consumer engagement.

The top-performing product was Self Cleaning Cat Litter Box Automatic Litter Box for Multiple Cats Integrated Safety Protection with Open-Top Design, and it's the best-selling item in the category.