Best Selling Fish & Aquatic Pets Brands on Amazon

See the full list of Market Leaders In Amazon Fish & Aquatic Pets for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Fish & Aquatic Pets category

See which brands are leading the Fish & Aquatic Pets category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
LANDEN	1.28%	1.01pp	338K	171.36%	1.47%	14.38%	$170.35	127.07%
hygger	4.01%	0.76pp	319.9K	171.35%	0.47%	2.39%	$127.52	127.04%
Pawfly	1.31%	0.41pp	337.8K	155.57%	1.39%	7.48%	$169.13	114.97%
VEVOR	0.58%	0.38pp	295K	155.07%	1.24%	4.76%	$0.70	92.81%
FZONE	0.79%	0.36pp	316.1K	64.81%	0.13%	1.54%	$169.11	116.99%
LANDEN	1.28%	1.01pp	338K	171.36%	1.47%	14.38%	$170.35	127.07%
hygger	4.01%	0.76pp	319.9K	171.35%	0.47%	2.39%	$127.52	127.04%
Pawfly	1.31%	0.41pp	337.8K	155.57%	1.39%	7.48%	$169.13	114.97%
VEVOR	0.58%	0.38pp	295K	155.07%	1.24%	4.76%	$0.70	92.81%
FZONE	0.79%	0.36pp	316.1K	64.81%	0.13%	1.54%	$169.11	116.99%
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Channels Breakdown & Performance

Understand where the top brands in the Fish & Aquatic Pets category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

LANDEN

hygger

Pawfly

VEVOR

FZONE

Top selling sub-categories in the Fish & Aquatic Pets category

Explore the breakdown of sub-categories within the Fish & Aquatic Pets category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	78	6.85%	0.36%	2.86%	94	9.43%
Filter Accessories	88	1.86%	4.25%	1.36%	98	7.73%
Filters	86	2.25%	1.96%	0.48%	65	14.06%
Water Pumps	93	4.66%	0.11%	1.62%	100	11.26%
Air Pump Accessories	91	5.77%	2.44%	0.82%	73	8.71%
Air Pumps	Unlock full list >	0.00%	7.29%	2.77%	< 50	16.92%
Aquarium Water Treatments	97	4.20%	8.28%	2.77%	100	9.40%
	66	9.95%	8.16%	14.95%	86	1.18%
Ornaments	100	4.47%	9.55%	8.53%	96	9.44%
Plastic Plants	54	8.16%	3.99%	16.33%	< 50	8.70%
Wood	100	7.03%	8.99%	13.48%	91	11.42%
Backgrounds	98	9.76%	15.21%	9.79%	99	7.75%
Decorative Rocks	Unlock full list >	9.02%	5.61%	19.21%	94	6.08%
	93	2.03%	4.77%	5.17%	76	5.93%
Aquarium Fish	Unlock full list >	14.23%	8.21%	1.14%	< 50	0.92%
	78	6.85%	0.36%	2.86%	94	9.43%
Filter Accessories	88	1.86%	4.25%	1.36%	98	7.73%
Filters	86	2.25%	1.96%	0.48%	65	14.06%
Water Pumps	93	4.66%	0.11%	1.62%	100	11.26%
Air Pump Accessories	91	5.77%	2.44%	0.82%	73	8.71%
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Top Products on the Fish & Aquatic Pets Category

Discover the most-viewed products in the Fish & Aquatic Pets category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
VIVOSUN 800GPH Submersible Pump(3000L/H 24W) Ultra Quiet Water Fountain Pump with 10ft. High Lift with 6.5ft. Power Cord 3 Nozzles for Fish Tank Pond Aquarium Statuary Hydroponics Green	...> Water Pumps	VIVOSUN	87.9K	16.07%	1.21%	4.17%	87	13.93%
Fish Tank 2.4 Gallon Fish Aquarium Fish Tank Starter kit with Smart Humidifier Temperature Display 7-Color Lighting 3 in 1 Quiet Pump with Filteration & Oxygenation & Circulation	...> Aquariums	Vehipa	65.2K	=	18.22%	18.57%	60	5.67%
majoywoo Natural Coral Driftwood for Aquarium Decor Fish Tank Decorations Assorted Driftwood Branch 6-10" 3 Pcs Reptile Decor…	...> Wood	majoywoo	64.6K	64.31%	6.68%	3.30%	93	12.66%
Aqueon Aquarium Fish Tank Starter Kit with LED Lighting 10 Gallon Fish Tank	...> Starter Kits	Aqueon	58.3K	77.12%	1.24%	18.91%	100	7.70%
Fake Motion Fish Tank Mini Aquarium Artificial Tropical Decorative Lamp Night Light with Moving Fish Gift for Kids(US Plug)	...> Aquariums	Tokenkuko	57.9K	94.98%	12.12%	8.01%	< 50	0.92%
VIVOSUN 800GPH Submersible Pump(3000L/H 24W) Ultra Quiet Water Fountain Pump with 10ft. High Lift with 6.5ft. Power Cord 3 Nozzles for Fish Tank Pond Aquarium Statuary Hydroponics Green	...> Water Pumps	VIVOSUN	87.9K	16.07%	1.21%	4.17%	87	13.93%
Fish Tank 2.4 Gallon Fish Aquarium Fish Tank Starter kit with Smart Humidifier Temperature Display 7-Color Lighting 3 in 1 Quiet Pump with Filteration & Oxygenation & Circulation	...> Aquariums	Vehipa	65.2K	=	18.22%	18.57%	60	5.67%
majoywoo Natural Coral Driftwood for Aquarium Decor Fish Tank Decorations Assorted Driftwood Branch 6-10" 3 Pcs Reptile Decor…	...> Wood	majoywoo	64.6K	64.31%	6.68%	3.30%	93	12.66%
Aqueon Aquarium Fish Tank Starter Kit with LED Lighting 10 Gallon Fish Tank	...> Starter Kits	Aqueon	58.3K	77.12%	1.24%	18.91%	100	7.70%
Fake Motion Fish Tank Mini Aquarium Artificial Tropical Decorative Lamp Night Light with Moving Fish Gift for Kids(US Plug)	...> Aquariums	Tokenkuko	57.9K	94.98%	12.12%	8.01%	< 50	0.92%
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Top-level analysis of the Fish & Aquatic Pets category on amazon.com

During 2026-04-01T00:00:00, the Fish & Aquatic Pets category on amazon.com generated a total revenue of $66.2M.

The leading brands in this category are LANDEN, hygger, and Pawfly, which stand out in terms of revenue and consumer engagement.

The top-performing product was VIVOSUN 800GPH Submersible Pump(3000L/H 24W) Ultra Quiet Water Fountain Pump with 10ft. High Lift with 6.5ft. Power Cord 3 Nozzles for Fish Tank Pond Aquarium Statuary Hydroponics Green, and it's the best-selling item in the category.