Best Selling Horses Brands on Amazon

See the full list of Market Leaders In Amazon Horses for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Horses category

See which brands are leading the Horses category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Formula 707	3.18%	1.54pp	24K	34.20%	39.42%	49.01%	$54.27	7.83%
OZIPCO	1.02%	0.97pp	23K	32.14%	16.69%	33.83%	$31.00	1.65%
PawSono	0.98%	0.95pp	4.2K	8.93%	34.36%	38.48%	$49.73	7.65%
SILVER GRADE	0.93%	0.92pp	15.2K	15.36%	21.50%	4.16%	$52.78	5.45%
Equinety	0.85%	0.67pp	10.2K	33.44%	29.18%	34.04%	$53.07	5.24%
Formula 707	3.18%	1.54pp	24K	34.20%	39.42%	49.01%	$54.27	7.83%
OZIPCO	1.02%	0.97pp	23K	32.14%	16.69%	33.83%	$31.00	1.65%
PawSono	0.98%	0.95pp	4.2K	8.93%	34.36%	38.48%	$49.73	7.65%
SILVER GRADE	0.93%	0.92pp	15.2K	15.36%	21.50%	4.16%	$52.78	5.45%
Equinety	0.85%	0.67pp	10.2K	33.44%	29.18%	34.04%	$53.07	5.24%
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Channels Breakdown & Performance

Understand where the top brands in the Horses category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Formula 707

OZIPCO

PawSono

SILVER GRADE

Equinety

Top selling sub-categories in the Horses category

Explore the breakdown of sub-categories within the Horses category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	94	4.82%	0.25%	1.75%	100	11.08%
Wormers	89	11.76%	9.94%	17.50%	< 50	2.23%
	95	6.67%	8.35%	2.75%	96	9.66%
Fly Repellents	100	9.55%	10.00%	18.33%	97	3.94%
Masks	Unlock full list >	9.91%	7.98%	15.46%	72	1.58%
Wound Care	92	7.49%	4.76%	2.05%	75	7.39%
	80	16.08%	9.90%	13.14%	< 50	4.95%
Vitamins & Minerals	53	9.31%	9.91%	7.11%	< 50	4.46%
Skin, Coat & Hoof Supplements	99	8.56%	9.99%	4.57%	98	3.83%
Calming Supplements	92	8.01%	16.44%	4.05%	100	7.73%
Electrolyte Supplements	Unlock full list >	9.99%	9.33%	12.49%	60	0.71%
Liniments	Unlock full list >	3.92%	1.64%	13.60%	99	9.03%
	58	19.45%	11.89%	9.08%	63	8.86%
	65	5.93%	9.18%	0.58%	70	8.61%
Feeding Supplies	100	17.67%	9.15%	9.66%	100	3.69%
Watering Supplies	Unlock full list >	14.80%	19.58%	9.95%	85	5.35%
	77	9.15%	1.56%	9.70%	72	7.99%
Tack Care	100	4.00%	9.03%	8.35%	92	9.54%
Tack Storage	Unlock full list >	6.51%	11.76%	9.16%	< 50	8.90%
Stall & Muck Supplies	Unlock full list >	5.39%	7.93%	10.20%	< 50	14.73%
	54	2.85%	1.45%	0.08%	< 50	13.33%
Coat Care	54	13.08%	5.31%	9.37%	93	9.83%
Brushes	68	4.36%	8.37%	2.59%	63	3.15%
Curry Combs	74	7.46%	2.58%	3.69%	< 50	8.28%
Clippers	91	7.07%	14.64%	0.74%	81	5.83%
Mane & Tail Combs	Unlock full list >	7.80%	7.35%	5.02%	< 50	7.39%
	54	11.67%	3.72%	9.96%	78	6.92%
Boots	92	0.67%	3.15%	7.03%	< 50	8.64%
Wraps	Unlock full list >	1.64%	5.14%	4.68%	99	19.19%
	94	4.82%	0.25%	1.75%	100	11.08%
Wormers	89	11.76%	9.94%	17.50%	< 50	2.23%
	95	6.67%	8.35%	2.75%	96	9.66%
Fly Repellents	100	9.55%	10.00%	18.33%	97	3.94%
Masks	Unlock full list >	9.91%	7.98%	15.46%	72	1.58%
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Top Products on the Horses Category

Discover the most-viewed products in the Horses category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Leather Honey Leather Cleaner – Non-Toxic & Made in the USA Since 1968	...> Tack Care	Leather Honey	43.5K	25.50%	9.73%	9.95%	96	9.82%
Mane 'N Tail Shampoo & Conditioner Combo Set (32 oz Each) For Horses and Humans For A "Down to the Skin" Cleansing and Conditioning	...> Coat Care	Mane 'n Tail	31.6K	77.35%	8.74%	7.51%	< 50	5.54%
Horse Ivermectin Paste 1.87% – Apple Flavored Oral Horse Dewormer Syringe – 6.08g Tube Treats Horses Up to 1 250 lbs [Pack-1]	...> Wormers	StrideGuard	31K	=	13.15%	9.47%	< 50	10.37%
Ivermectin Paste 1.87% Horse Dewormer - Apple Flavored Oral Syringe 6.08g Tube	...> Wormers	Durvet	23.6K	37.10%	4.43%	8.90%	90	8.72%
PawSono Lick-Safe Dog Paw & Nose Balm with Coconut Oil All-Natural	...> Skin, Coat & Hoof Supplements	PawSono	21.7K	=	8.45%	17.75%	90	6.56%
Leather Honey Leather Cleaner – Non-Toxic & Made in the USA Since 1968	...> Tack Care	Leather Honey	43.5K	25.50%	9.73%	9.95%	96	9.82%
Mane 'N Tail Shampoo & Conditioner Combo Set (32 oz Each) For Horses and Humans For A "Down to the Skin" Cleansing and Conditioning	...> Coat Care	Mane 'n Tail	31.6K	77.35%	8.74%	7.51%	< 50	5.54%
Horse Ivermectin Paste 1.87% – Apple Flavored Oral Horse Dewormer Syringe – 6.08g Tube Treats Horses Up to 1 250 lbs [Pack-1]	...> Wormers	StrideGuard	31K	=	13.15%	9.47%	< 50	10.37%
Ivermectin Paste 1.87% Horse Dewormer - Apple Flavored Oral Syringe 6.08g Tube	...> Wormers	Durvet	23.6K	37.10%	4.43%	8.90%	90	8.72%
PawSono Lick-Safe Dog Paw & Nose Balm with Coconut Oil All-Natural	...> Skin, Coat & Hoof Supplements	PawSono	21.7K	=	8.45%	17.75%	90	6.56%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Horses category on amazon.com

During 2026-09-01T00:00:00, the Horses category on amazon.com generated a total revenue of $16.1M.

The leading brands in this category are Formula 707, OZIPCO, and PawSono, which stand out in terms of revenue and consumer engagement.

The top-performing product was Leather Honey Leather Cleaner – Non-Toxic & Made in the USA Since 1968, and it's the best-selling item in the category.