Best Selling Small Animals Brands on Amazon

See the full list of Market Leaders In Amazon Small Animals for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Small Animals category

See which brands are leading the Small Animals category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
BUCATSTATE	1.45%	0.99pp	128.6K	70.03%	6.82%	23.71%	$50.31	52.80%
Exotic Nutrition	2.03%	0.64pp	113.8K	49.14%	5.64%	6.41%	$27.79	20.89%
Aivituvin	1.54%	0.50pp	111.5K	64.39%	5.91%	9.07%	$15.63	52.63%
Freshpet	0.94%	0.46pp	5.6K	15.96%	3.81%	17.42%	$47.49	11.44%
HABUTWAY	0.69%	0.41pp	82.8K	31.46%	5.72%	12.22%	$27.16	19.18%
BUCATSTATE	1.45%	0.99pp	128.6K	70.03%	6.82%	23.71%	$50.31	52.80%
Exotic Nutrition	2.03%	0.64pp	113.8K	49.14%	5.64%	6.41%	$27.79	20.89%
Aivituvin	1.54%	0.50pp	111.5K	64.39%	5.91%	9.07%	$15.63	52.63%
Freshpet	0.94%	0.46pp	5.6K	15.96%	3.81%	17.42%	$47.49	11.44%
HABUTWAY	0.69%	0.41pp	82.8K	31.46%	5.72%	12.22%	$27.16	19.18%
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Channels Breakdown & Performance

Understand where the top brands in the Small Animals category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

BUCATSTATE

Exotic Nutrition

Aivituvin

Freshpet

HABUTWAY

Top selling sub-categories in the Small Animals category

Explore the breakdown of sub-categories within the Small Animals category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	83	4.70%	7.44%	9.02%	97	15.98%
Bedding & Litter	100	7.99%	0.58%	9.50%	93	9.65%
Habitat Décor	89	5.40%	1.53%	8.84%	86	9.07%
Beds	87	16.59%	14.68%	8.25%	67	7.95%
Cages	< 50	2.94%	6.15%	6.39%	< 50	18.86%
Playpens	Unlock full list >	1.84%	15.27%	1.17%	91	15.36%
Food	< 50	9.31%	6.22%	19.59%	55	18.72%
Treats	< 50	17.64%	16.73%	9.66%	55	3.71%
Toys	< 50	1.25%	2.80%	1.45%	55	15.29%
	100	6.28%	8.52%	11.89%	97	13.01%
Water Bottles	100	8.11%	13.47%	9.52%	94	8.37%
Automatic Feeders	59	10.82%	2.98%	9.90%	< 50	7.30%
Bowls	Unlock full list >	9.79%	7.50%	16.70%	78	15.85%
	83	4.70%	7.44%	9.02%	97	15.98%
Bedding & Litter	100	7.99%	0.58%	9.50%	93	9.65%
Habitat Décor	89	5.40%	1.53%	8.84%	86	9.07%
Beds	87	16.59%	14.68%	8.25%	67	7.95%
Cages	< 50	2.94%	6.15%	6.39%	< 50	18.86%
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Top Products on the Small Animals Category

Discover the most-viewed products in the Small Animals category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
12 Panels Small Animal Playpen 48" x 24" x 16" Pet Playpen with Waterproof Mat C&C Cage for Guinea Pigs Puppy Play Pen Bunny Playpen Indoor Outdoor Portable Metal Wire Yard Fence	...> Playpens	VISCOO	78.9K	55.80%	9.81%	16.14%	85	19.95%
ANGRY ORANGE Pet Odor Eliminator for Dog and Cat Urine Carpet Stains and Strong Smells – Citrus Cleaner with Natural Orange Oil – 24 oz	...> Odor Removers	ANGRY ORANGE	46.3K	54.01%	16.92%	5.06%	98	4.80%
Aivituvin 80in Chicken Coop Mobile Hen House Outdoor Wooden Poultry Cage with Wheels Nesting Box Run	...> Outdoor Pens & Hutches	Aivituvin	41.5K	41.95%	8.25%	13.44%	88	1.55%
20 Panels Small Animal Playpen 48" x 24" x 16" Pet Playpen with Waterproof Mat C&C Cage for Guinea Pigs Rabbit/Bunny/Baby Chicken Cage Bunny/Puppy/Chicken Pen Indoor Outdoor Portable Metal Fence	...> Playpens	VISCOO	40.5K	138.51%	13.95%	9.45%	65	4.87%
Kaytee Clean & Cozy White Paper Bedding Made for Small Animals 49.2 Liters	...> Bedding & Litter	Kaytee	40.1K	30.18%	6.76%	8.85%	89	7.08%
12 Panels Small Animal Playpen 48" x 24" x 16" Pet Playpen with Waterproof Mat C&C Cage for Guinea Pigs Puppy Play Pen Bunny Playpen Indoor Outdoor Portable Metal Wire Yard Fence	...> Playpens	VISCOO	78.9K	55.80%	9.81%	16.14%	85	19.95%
ANGRY ORANGE Pet Odor Eliminator for Dog and Cat Urine Carpet Stains and Strong Smells – Citrus Cleaner with Natural Orange Oil – 24 oz	...> Odor Removers	ANGRY ORANGE	46.3K	54.01%	16.92%	5.06%	98	4.80%
Aivituvin 80in Chicken Coop Mobile Hen House Outdoor Wooden Poultry Cage with Wheels Nesting Box Run	...> Outdoor Pens & Hutches	Aivituvin	41.5K	41.95%	8.25%	13.44%	88	1.55%
20 Panels Small Animal Playpen 48" x 24" x 16" Pet Playpen with Waterproof Mat C&C Cage for Guinea Pigs Rabbit/Bunny/Baby Chicken Cage Bunny/Puppy/Chicken Pen Indoor Outdoor Portable Metal Fence	...> Playpens	VISCOO	40.5K	138.51%	13.95%	9.45%	65	4.87%
Kaytee Clean & Cozy White Paper Bedding Made for Small Animals 49.2 Liters	...> Bedding & Litter	Kaytee	40.1K	30.18%	6.76%	8.85%	89	7.08%
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Top-level analysis of the Small Animals category on amazon.com

During 2026-04-01T00:00:00, the Small Animals category on amazon.com generated a total revenue of $30.6M.

The leading brands in this category are BUCATSTATE, Exotic Nutrition, and Aivituvin, which stand out in terms of revenue and consumer engagement.

The top-performing product was 12 Panels Small Animal Playpen 48" x 24" x 16" Pet Playpen with Waterproof Mat C&C Cage for Guinea Pigs Puppy Play Pen Bunny Playpen Indoor Outdoor Portable Metal Wire Yard Fence, and it's the best-selling item in the category.