Best Selling Antivirus & Security Brands on Amazon

See the full list of Market Leaders In Amazon Antivirus & Security for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Antivirus & Security category

See which brands are leading the Antivirus & Security category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Bitdefender	19.42%	4.62pp	55.9K	21.24%	5.24%	5.66%	$46.65	17.51%
Mullvad VPN	6.42%	3.14pp	55.4K	12.26%	4.65%	5.28%	$15.34	8.38%
McAfee	13.74%	0.99pp	53K	13.78%	4.98%	2.72%	$1.84	7.69%
CrowdStrike	0.31%	0.16pp	55K	3.25%	4.14%	4.64%	$40.12	2.79%
Kaspersky	3.14%	1.46pp	55.7K	20.92%	4.61%	4.18%	$39.29	16.50%
Bitdefender	19.42%	4.62pp	55.9K	21.24%	5.24%	5.66%	$46.65	17.51%
Mullvad VPN	6.42%	3.14pp	55.4K	12.26%	4.65%	5.28%	$15.34	8.38%
McAfee	13.74%	0.99pp	53K	13.78%	4.98%	2.72%	$1.84	7.69%
CrowdStrike	0.31%	0.16pp	55K	3.25%	4.14%	4.64%	$40.12	2.79%
Kaspersky	3.14%	1.46pp	55.7K	20.92%	4.61%	4.18%	$39.29	16.50%
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Channels Breakdown & Performance

Understand where the top brands in the Antivirus & Security category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Bitdefender

Mullvad VPN

McAfee

CrowdStrike

Kaspersky

Top selling sub-categories in the Antivirus & Security category

Explore the breakdown of sub-categories within the Antivirus & Security category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	Unlock full list >	15.30%	15.96%	7.79%	93	7.45%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	Unlock full list >	15.30%	15.96%	7.79%	93	7.45%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	Unlock full list >	15.30%	15.96%	7.79%	93	7.45%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Antivirus & Security Category

Discover the most-viewed products in the Antivirus & Security category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Norton 360 Deluxe Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus	Norton	21.7K	20.45%	6.76%	2.59%	< 50	9.23%
Norton 360 Premium Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	18.3K	27.20%	6.86%	5.16%	< 50	3.31%
Bitdefender Total Security 2026 – Complete Antivirus and Internet Security Suite – 5 Devices \| 1 Year Subscription \| PC/Mac \| Activation Code by Mail	...> Antivirus	Bitdefender	16.7K	639.32%	8.87%	5.12%	99	10.00%
Bitdefender Total Security - 5 Devices \| 1 year Subscription \| PC/Mac \| Activation Code by email	...> Antivirus	Bitdefender	7.6K	62.30%	5.87%	7.65%	98	8.47%
Mullvad VPN - 12 Months for 5 Devices - No-Log VPN Service for Your Privacy	...> Internet Security Suites	Mullvad VPN	7.6K	54.75%	4.55%	15.91%	93	9.00%
Norton 360 Deluxe Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus	Norton	21.7K	20.45%	6.76%	2.59%	< 50	9.23%
Norton 360 Premium Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	18.3K	27.20%	6.86%	5.16%	< 50	3.31%
Bitdefender Total Security 2026 – Complete Antivirus and Internet Security Suite – 5 Devices \| 1 Year Subscription \| PC/Mac \| Activation Code by Mail	...> Antivirus	Bitdefender	16.7K	639.32%	8.87%	5.12%	99	10.00%
Bitdefender Total Security - 5 Devices \| 1 year Subscription \| PC/Mac \| Activation Code by email	...> Antivirus	Bitdefender	7.6K	62.30%	5.87%	7.65%	98	8.47%
Mullvad VPN - 12 Months for 5 Devices - No-Log VPN Service for Your Privacy	...> Internet Security Suites	Mullvad VPN	7.6K	54.75%	4.55%	15.91%	93	9.00%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Antivirus & Security category on amazon.com

During 2026-09-01T00:00:00, the Antivirus & Security category on amazon.com generated a total revenue of $703K.

The leading brands in this category are Bitdefender, Mullvad VPN, and McAfee, which stand out in terms of revenue and consumer engagement.

The top-performing product was Norton 360 Deluxe Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download], and it's the best-selling item in the category.