Best Selling Antivirus & Security Brands on Amazon

See the full list of Market Leaders In Amazon Antivirus & Security for March 1, and read the full analysis below

Last updated : March 1, 2026

Top Brands on the Antivirus & Security category

See which brands are leading the Antivirus & Security category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Mar 2026 vs. Mar 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
McAfee	19.20%	5.58pp	74.5K	45.95%	6.81%	18.66%	$34.08	27.26%
NordVPN	5.31%	2.65pp	9.8K	6.40%	1.58%	0.84%	$30.85	27.23%
Norton	27.98%	1.94pp	51.3K	14.86%	5.58%	12.23%	$4.09	26.53%
ESET	4.86%	1.61pp	50K	41.67%	6.38%	7.71%	$34.06	17.79%
Malwarebytes	4.06%	1.05pp	25.1K	37.70%	5.78%	0.39%	$29.59	27.23%
McAfee	19.20%	5.58pp	74.5K	45.95%	6.81%	18.66%	$34.08	27.26%
NordVPN	5.31%	2.65pp	9.8K	6.40%	1.58%	0.84%	$30.85	27.23%
Norton	27.98%	1.94pp	51.3K	14.86%	5.58%	12.23%	$4.09	26.53%
ESET	4.86%	1.61pp	50K	41.67%	6.38%	7.71%	$34.06	17.79%
Malwarebytes	4.06%	1.05pp	25.1K	37.70%	5.78%	0.39%	$29.59	27.23%
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Channels Breakdown & Performance

Understand where the top brands in the Antivirus & Security category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

McAfee

NordVPN

Norton

ESET

Malwarebytes

Top selling sub-categories in the Antivirus & Security category

Explore the breakdown of sub-categories within the Antivirus & Security category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Mar 2026 vs. Mar 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	Unlock full list >	15.30%	15.96%	7.79%	93	7.45%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	Unlock full list >	15.30%	15.96%	7.79%	93	7.45%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	Unlock full list >	15.30%	15.96%	7.79%	93	7.45%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Antivirus & Security Category

Discover the most-viewed products in the Antivirus & Security category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Mar 2026 vs. Mar 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Norton 360 Deluxe 2026 Ready Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus	Norton	27.5K	65.69%	10.00%	9.44%	67	8.96%
Norton 360 Premium 2026 Ready Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	19K	31.40%	19.87%	2.21%	72	9.01%
Mullvad VPN \| 12 Months for 5 Devices \| Protect Your Privacy with Easy-To-Use Security VPN Service	...> Internet Security Suites	Mullvad VPN	12.8K	12.44%	6.07%	1.89%	50	0.33%
McAfee Total Protection 3-Device \| AntiVirus Software 2026 for Windows PC & Mac AI Scam Detection VPN Password Manager Identity Monitoring \| 1-Year Subscription with Auto-Renewal \| Download	...> Antivirus	McAfee	11.1K	67.98%	5.53%	19.53%	78	9.53%
Norton 360 Deluxe 2026 Ready Antivirus software for 3 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	9.7K	47.24%	4.42%	9.47%	73	8.90%
Norton 360 Deluxe 2026 Ready Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus	Norton	27.5K	65.69%	10.00%	9.44%	67	8.96%
Norton 360 Premium 2026 Ready Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	19K	31.40%	19.87%	2.21%	72	9.01%
Mullvad VPN \| 12 Months for 5 Devices \| Protect Your Privacy with Easy-To-Use Security VPN Service	...> Internet Security Suites	Mullvad VPN	12.8K	12.44%	6.07%	1.89%	50	0.33%
McAfee Total Protection 3-Device \| AntiVirus Software 2026 for Windows PC & Mac AI Scam Detection VPN Password Manager Identity Monitoring \| 1-Year Subscription with Auto-Renewal \| Download	...> Antivirus	McAfee	11.1K	67.98%	5.53%	19.53%	78	9.53%
Norton 360 Deluxe 2026 Ready Antivirus software for 3 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	9.7K	47.24%	4.42%	9.47%	73	8.90%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Antivirus & Security category on amazon.com

During 2026-03-01T00:00:00, the Antivirus & Security category on amazon.com generated a total revenue of $900.9K.

The leading brands in this category are McAfee, NordVPN, and Norton, which stand out in terms of revenue and consumer engagement.

The top-performing product was Norton 360 Deluxe 2026 Ready Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download], and it's the best-selling item in the category.