Best Selling Antivirus & Security Brands on Amazon

See the full list of Market Leaders In Amazon Antivirus & Security for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Antivirus & Security category

See which brands are leading the Antivirus & Security category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
McAfee	20.13%	6.05pp	84.7K	33.91%	6.13%	15.80%	$36.51	24.09%
Mullvad VPN	3.71%	1.39pp	9.5K	15.58%	5.80%	15.59%	$36.17	12.45%
NordVPN	4.94%	1.21pp	72.9K	2.09%	2.56%	15.80%	$21.68	18.30%
ESET	3.93%	0.80pp	35.5K	22.41%	3.14%	6.15%	$6.14	23.97%
Malwarebytes	4.16%	0.72pp	62.1K	9.30%	5.73%	11.66%	$11.56	16.78%
McAfee	20.13%	6.05pp	84.7K	33.91%	6.13%	15.80%	$36.51	24.09%
Mullvad VPN	3.71%	1.39pp	9.5K	15.58%	5.80%	15.59%	$36.17	12.45%
NordVPN	4.94%	1.21pp	72.9K	2.09%	2.56%	15.80%	$21.68	18.30%
ESET	3.93%	0.80pp	35.5K	22.41%	3.14%	6.15%	$6.14	23.97%
Malwarebytes	4.16%	0.72pp	62.1K	9.30%	5.73%	11.66%	$11.56	16.78%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Antivirus & Security category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

McAfee

Mullvad VPN

NordVPN

ESET

Malwarebytes

Top selling sub-categories in the Antivirus & Security category

Explore the breakdown of sub-categories within the Antivirus & Security category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	Unlock full list >	15.30%	15.96%	7.79%	93	7.45%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	Unlock full list >	15.30%	15.96%	7.79%	93	7.45%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	Unlock full list >	15.30%	15.96%	7.79%	93	7.45%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Antivirus & Security Category

Discover the most-viewed products in the Antivirus & Security category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Norton 360 Deluxe 2026 Ready Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus	Norton	26.9K	67.81%	10.00%	9.44%	67	8.96%
Norton 360 Premium 2026 Ready Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	21.2K	23.74%	19.87%	2.21%	72	9.01%
Mullvad VPN \| 12 Months for 5 Devices \| Protect Your Privacy with Easy-To-Use Security VPN Service	...> Internet Security Suites	Mullvad VPN	16.2K	12.36%	6.07%	1.89%	50	0.33%
Norton 360 Deluxe 2026 Ready Antivirus software for 3 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	14.7K	41.85%	4.42%	9.47%	73	8.90%
McAfee Total Protection 5-Device \| AntiVirus Software 2026 for Windows PC & Mac AI Scam Detection VPN Password Manager Identity Monitoring \| 1-Year Subscription with Auto-Renewal \| Download	...> Antivirus	McAfee	14.7K	1.63%	8.88%	11.31%	99	9.85%
Norton 360 Deluxe 2026 Ready Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus	Norton	26.9K	67.81%	10.00%	9.44%	67	8.96%
Norton 360 Premium 2026 Ready Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	21.2K	23.74%	19.87%	2.21%	72	9.01%
Mullvad VPN \| 12 Months for 5 Devices \| Protect Your Privacy with Easy-To-Use Security VPN Service	...> Internet Security Suites	Mullvad VPN	16.2K	12.36%	6.07%	1.89%	50	0.33%
Norton 360 Deluxe 2026 Ready Antivirus software for 3 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	14.7K	41.85%	4.42%	9.47%	73	8.90%
McAfee Total Protection 5-Device \| AntiVirus Software 2026 for Windows PC & Mac AI Scam Detection VPN Password Manager Identity Monitoring \| 1-Year Subscription with Auto-Renewal \| Download	...> Antivirus	McAfee	14.7K	1.63%	8.88%	11.31%	99	9.85%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Antivirus & Security category on amazon.com

During 2026-04-01T00:00:00, the Antivirus & Security category on amazon.com generated a total revenue of $942.4K.

The leading brands in this category are McAfee, Mullvad VPN, and NordVPN, which stand out in terms of revenue and consumer engagement.

The top-performing product was Norton 360 Deluxe 2026 Ready Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download], and it's the best-selling item in the category.