Best Selling Antivirus & Security Brands on Amazon

See the full list of Market Leaders In Amazon Antivirus & Security for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Antivirus & Security category

See which brands are leading the Antivirus & Security category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Bitdefender	19.60%	7.65pp	54.6K	3.50%	5.61%	8.62%	$47.85	7.70%
Mullvad VPN	3.81%	2.34pp	50.4K	0.28%	1.12%	3.87%	$24.63	0.44%
McAfee	16.01%	0.51pp	53.4K	2.83%	4.83%	7.94%	$11.61	7.69%
CrowdStrike	0.17%	0.17pp	51.2K	3.47%	2.83%	5.70%	$46.23	7.47%
Kaspersky	0.99%	6.83pp	44.6K	0.99%	4.97%	0.97%	$31.79	7.67%
Bitdefender	19.60%	7.65pp	54.6K	3.50%	5.61%	8.62%	$47.85	7.70%
Mullvad VPN	3.81%	2.34pp	50.4K	0.28%	1.12%	3.87%	$24.63	0.44%
McAfee	16.01%	0.51pp	53.4K	2.83%	4.83%	7.94%	$11.61	7.69%
CrowdStrike	0.17%	0.17pp	51.2K	3.47%	2.83%	5.70%	$46.23	7.47%
Kaspersky	0.99%	6.83pp	44.6K	0.99%	4.97%	0.97%	$31.79	7.67%
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Channels Breakdown & Performance

Understand where the top brands in the Antivirus & Security category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Bitdefender

Mullvad VPN

McAfee

CrowdStrike

Kaspersky

Top selling sub-categories in the Antivirus & Security category

Explore the breakdown of sub-categories within the Antivirus & Security category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	Unlock full list >	15.30%	15.96%	7.79%	93	7.45%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	Unlock full list >	15.30%	15.96%	7.79%	93	7.45%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	Unlock full list >	15.30%	15.96%	7.79%	93	7.45%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Antivirus & Security Category

Discover the most-viewed products in the Antivirus & Security category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Norton 360 Premium Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	18.1K	37.26%	6.86%	5.16%	< 50	3.31%
Norton 360 Deluxe Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus	Norton	15K	65.86%	6.76%	2.59%	< 50	9.23%
Bitdefender Total Security 2026 – Complete Antivirus and Internet Security Suite – 5 Devices \| 1 Year Subscription \| PC/Mac \| Activation Code by Mail	...> Antivirus	Bitdefender	15K	491.55%	8.87%	5.12%	99	10.00%
Norton 360 Deluxe Antivirus software for 3 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	13.6K	16.31%	2.55%	8.67%	72	6.28%
McAfee Total Protection 2026 Antivirus Software for 3 Devices \| Auto-Renews	...> Antivirus	McAfee	9.3K	40.17%	9.36%	11.18%	54	9.92%
Norton 360 Premium Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	18.1K	37.26%	6.86%	5.16%	< 50	3.31%
Norton 360 Deluxe Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus	Norton	15K	65.86%	6.76%	2.59%	< 50	9.23%
Bitdefender Total Security 2026 – Complete Antivirus and Internet Security Suite – 5 Devices \| 1 Year Subscription \| PC/Mac \| Activation Code by Mail	...> Antivirus	Bitdefender	15K	491.55%	8.87%	5.12%	99	10.00%
Norton 360 Deluxe Antivirus software for 3 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	13.6K	16.31%	2.55%	8.67%	72	6.28%
McAfee Total Protection 2026 Antivirus Software for 3 Devices \| Auto-Renews	...> Antivirus	McAfee	9.3K	40.17%	9.36%	11.18%	54	9.92%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Antivirus & Security category on amazon.com

During 2026-08-01T00:00:00, the Antivirus & Security category on amazon.com generated a total revenue of $747.1K.

The leading brands in this category are Bitdefender, Mullvad VPN, and McAfee, which stand out in terms of revenue and consumer engagement.

The top-performing product was Norton 360 Premium Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download], and it's the best-selling item in the category.