Best Selling Education & Reference Brands on Amazon

See the full list of Market Leaders In Amazon Education & Reference for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Education & Reference category

See which brands are leading the Education & Reference category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Rosetta Stone	63.40%	50.07pp	18.5K	255.38%	5.51%	234.06%	$217.10	17.07%
Individual Software	9.05%	4.69pp	3.2K	236.64%	0.38%	184.07%	$217.09	1.60%
Babbel	4.84%	28.47pp	10.9K	214.56%	1.24%	43.84%	$214.44	2.74%
Rosetta Stone	63.40%	50.07pp	18.5K	255.38%	5.51%	234.06%	$217.10	17.07%
Individual Software	9.05%	4.69pp	3.2K	236.64%	0.38%	184.07%	$217.09	1.60%
Babbel	4.84%	28.47pp	10.9K	214.56%	1.24%	43.84%	$214.44	2.74%
Rosetta Stone	63.40%	50.07pp	18.5K	255.38%	5.51%	234.06%	$217.10	17.07%
Individual Software	9.05%	4.69pp	3.2K	236.64%	0.38%	184.07%	$217.09	1.60%
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Channels Breakdown & Performance

Understand where the top brands in the Education & Reference category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Rosetta Stone

Individual Software

Babbel

Top selling sub-categories in the Education & Reference category

Explore the breakdown of sub-categories within the Education & Reference category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Languages	64	5.55%	8.60%	7.98%	67	7.15%
Typing	Unlock full list >	11.97%	3.36%	17.34%	89	15.26%
Languages	64	5.55%	8.60%	7.98%	67	7.15%
Typing	Unlock full list >	11.97%	3.36%	17.34%	89	15.26%
Languages	64	5.55%	8.60%	7.98%	67	7.15%
Typing	Unlock full list >	11.97%	3.36%	17.34%	89	15.26%
Languages	64	5.55%	8.60%	7.98%	67	7.15%
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Top Products on the Education & Reference Category

Discover the most-viewed products in the Education & Reference category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Rosetta Stone Spanish (Latin America) Espanol Version 4 Level 1-5 Set Latest Version	...> Languages	Rosetta Stone	5.5K	5846.24%	8.26%	7.77%	96	8.93%
Rosetta Stone Sapphire Learning Software ALL 25 Languages Included 12 Month Subscription Compatible with PC Mac iOS Android Online Code Learn to Speak Spanish French English Japanese German Italian and More	...> Languages	Rosetta Stone	4K	=	2.96%	0.32%	92	8.35%
Kindle for PC [Download]	...> Education & Reference	HENITAR	2.6K	47.37%	18.76%	8.52%	92	1.97%
Typing Quick & Easy 17 - The Fastest Way to Improve Your Typing Skills! - Teaches Keyboard Basics Following One of 50+ Skill-Appropriate Typing Lessons	...> Typing	Individual Software	2.1K	=	0.50%	6.98%	< 50	5.57%
Professor Teaches Office 2021/365 & Windows 11 with Skill Assessment & 6 Courses - Interactive Training for Word Excel PowerPoint Outlook Access Publisher & More! - CD/DVD	...> Education & Reference	Individual Software	2.1K	=	17.56%	9.13%	64	6.28%
Rosetta Stone Spanish (Latin America) Espanol Version 4 Level 1-5 Set Latest Version	...> Languages	Rosetta Stone	5.5K	5846.24%	8.26%	7.77%	96	8.93%
Rosetta Stone Sapphire Learning Software ALL 25 Languages Included 12 Month Subscription Compatible with PC Mac iOS Android Online Code Learn to Speak Spanish French English Japanese German Italian and More	...> Languages	Rosetta Stone	4K	=	2.96%	0.32%	92	8.35%
Kindle for PC [Download]	...> Education & Reference	HENITAR	2.6K	47.37%	18.76%	8.52%	92	1.97%
Typing Quick & Easy 17 - The Fastest Way to Improve Your Typing Skills! - Teaches Keyboard Basics Following One of 50+ Skill-Appropriate Typing Lessons	...> Typing	Individual Software	2.1K	=	0.50%	6.98%	< 50	5.57%
Professor Teaches Office 2021/365 & Windows 11 with Skill Assessment & 6 Courses - Interactive Training for Word Excel PowerPoint Outlook Access Publisher & More! - CD/DVD	...> Education & Reference	Individual Software	2.1K	=	17.56%	9.13%	64	6.28%
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Top-level analysis of the Education & Reference category on amazon.com

During 2026-07-01T00:00:00, the Education & Reference category on amazon.com generated a total revenue of $349.6K.

The leading brands in this category are Rosetta Stone, Individual Software, and Babbel, which stand out in terms of revenue and consumer engagement.

The top-performing product was Rosetta Stone Spanish (Latin America) Espanol Version 4 Level 1-5 Set Latest Version, and it's the best-selling item in the category.