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Best Selling Education & Reference Brands on Amazon

See the full list of Market Leaders In Amazon Education & Reference for June 1, and read the full analysis below

Last updated : June 1, 2026

Top Brands on the Education & Reference category

See which brands are leading the Education & Reference category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Jun 2026 vs. Jun 2025
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Rosetta Stone66.05%50.31pp7.9K39.02%9.08%510.59%$207.404.36%
Individual Software2.69%0.59pp7.4K38.12%9.07%473.41%$143.582.68%
Babbel12.05%17.23pp2.7K1.36%8.57%509.45%$182.514.33%
Rosetta Stone66.05%50.31pp7.9K39.02%9.08%510.59%$207.404.36%
Individual Software2.69%0.59pp7.4K38.12%9.07%473.41%$143.582.68%
Babbel12.05%17.23pp2.7K1.36%8.57%509.45%$182.514.33%
Rosetta Stone66.05%50.31pp7.9K39.02%9.08%510.59%$207.404.36%
Individual Software2.69%0.59pp7.4K38.12%9.07%473.41%$143.582.68%

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Channels Breakdown & Performance

Understand where the top brands in the Education & Reference category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Rosetta Stone
Individual Software
Babbel

Top selling sub-categories in the Education & Reference category

Explore the breakdown of sub-categories within the Education & Reference category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Jun 2026 vs. Jun 2025
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
Languages645.55%8.60%7.98%677.15%
TypingUnlock full list >11.97%3.36%17.34%8915.26%
Languages645.55%8.60%7.98%677.15%
TypingUnlock full list >11.97%3.36%17.34%8915.26%
Languages645.55%8.60%7.98%677.15%
TypingUnlock full list >11.97%3.36%17.34%8915.26%
Languages645.55%8.60%7.98%677.15%

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Top Products on the Education & Reference Category

Discover the most-viewed products in the Education & Reference category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Jun 2026 vs. Jun 2025
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Kindle for Mac [Download]
Kindle for Mac [Download]
...> Education & Reference
Amazon Digital Services Inc.2.8K92.69%6.87%2.32%977.10%
Rosetta Stone Spanish (Latin America) Espanol Version 4 Level 1-5 Set Latest Version
Rosetta Stone Spanish (Latin America) Espanol Version 4 Level 1-5 Set Latest Version
...> Languages
Rosetta Stone2.6K=8.26%7.77%968.93%
Rosetta Stone Learning Software ALL 25 Languages Included 12 Month Subscription Compatible with PC Mac iOS Android Online Code Learn to Speak Spanish French English Japanese German Italian and More
Rosetta Stone Learning Software ALL 25 Languages Included 12 Month Subscription Compatible with PC Mac iOS Android Online Code Learn to Speak Spanish French English Japanese German Italian and More
...> Languages
Rosetta Stone2.5K2223.85%6.26%6.08%7610.00%
Kindle for PC [Download]
Kindle for PC [Download]
...> Education & Reference
HENITAR2K6.36%18.76%8.52%921.97%
Mystery of History Volume I PRINTABLE REPRODUCIBLE CD
Mystery of History Volume I PRINTABLE REPRODUCIBLE CD
...> Education & Reference
~%%unknown_brand%%~1.9K=6.07%13.92%8813.10%
Kindle for Mac [Download]
Kindle for Mac [Download]
...> Education & Reference
Amazon Digital Services Inc.2.8K92.69%6.87%2.32%977.10%
Rosetta Stone Spanish (Latin America) Espanol Version 4 Level 1-5 Set Latest Version
Rosetta Stone Spanish (Latin America) Espanol Version 4 Level 1-5 Set Latest Version
...> Languages
Rosetta Stone2.6K=8.26%7.77%968.93%
Rosetta Stone Learning Software ALL 25 Languages Included 12 Month Subscription Compatible with PC Mac iOS Android Online Code Learn to Speak Spanish French English Japanese German Italian and More
Rosetta Stone Learning Software ALL 25 Languages Included 12 Month Subscription Compatible with PC Mac iOS Android Online Code Learn to Speak Spanish French English Japanese German Italian and More
...> Languages
Rosetta Stone2.5K2223.85%6.26%6.08%7610.00%
Kindle for PC [Download]
Kindle for PC [Download]
...> Education & Reference
HENITAR2K6.36%18.76%8.52%921.97%
Mystery of History Volume I PRINTABLE REPRODUCIBLE CD
Mystery of History Volume I PRINTABLE REPRODUCIBLE CD
...> Education & Reference
~%%unknown_brand%%~1.9K=6.07%13.92%8813.10%

What’s selling—and why

Explore the top-performing products on Amazon based on product views, sales, and revenue.
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Top-level analysis of the Education & Reference category on amazon.com

During 2026-06-01T00:00:00, the Education & Reference category on amazon.com generated a total revenue of $223.9K.

The leading brands in this category are Rosetta Stone, Individual Software, and Babbel, which stand out in terms of revenue and consumer engagement.

The top-performing product was Kindle for Mac [Download], and it's the best-selling item in the category.