Best Selling Tax Preparation Brands on Amazon

See the full list of Market Leaders In Amazon Tax Preparation for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Tax Preparation category

See which brands are leading the Tax Preparation category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Intuit	88.39%	12.93pp	78.7K	88.50%	16.98%	36.83%	$105.99	19.39%
QuickBooks	0.27%	2.09pp	78.7K	38.14%	13.82%	20.08%	$91.57	16.64%
H&R Block	8.60%	4.18pp	67.8K	35.12%	16.79%	21.29%	$41.45	11.95%
Intuit	88.39%	12.93pp	78.7K	88.50%	16.98%	36.83%	$105.99	19.39%
QuickBooks	0.27%	2.09pp	78.7K	38.14%	13.82%	20.08%	$91.57	16.64%
H&R Block	8.60%	4.18pp	67.8K	35.12%	16.79%	21.29%	$41.45	11.95%
Intuit	88.39%	12.93pp	78.7K	88.50%	16.98%	36.83%	$105.99	19.39%
QuickBooks	0.27%	2.09pp	78.7K	38.14%	13.82%	20.08%	$91.57	16.64%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Tax Preparation category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Intuit

QuickBooks

H&R Block

Top selling sub-categories in the Tax Preparation category

Explore the breakdown of sub-categories within the Tax Preparation category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change

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Top Products on the Tax Preparation Category

Discover the most-viewed products in the Tax Preparation category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
TurboTax Deluxe Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download]	...> Tax Preparation	Intuit	13.8K	=	17.16%	2.46%	65	0.94%
TurboTax Home & Business Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download]	...> Tax Preparation	Intuit	13.7K	=	4.11%	6.62%	< 50	5.28%
[OLD VERSION] TurboTax Deluxe 2024 Tax Software Federal & State Tax Return [PC/MAC Download]	...> Tax Preparation	Intuit	12.8K	35.58%	3.35%	8.90%	97	10.96%
H&R Block Tax Software Premium & Business 2025 Win [PC Online code]	...> Tax Preparation	H&R Block	10.4K	=	4.72%	9.56%	100	6.28%
TurboTax Business Desktop Edition 2025 Federal Tax Return [Win11 Download]	...> Tax Preparation	Intuit	7.8K	=	1.20%	3.09%	90	9.48%
TurboTax Deluxe Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download]	...> Tax Preparation	Intuit	13.8K	=	17.16%	2.46%	65	0.94%
TurboTax Home & Business Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download]	...> Tax Preparation	Intuit	13.7K	=	4.11%	6.62%	< 50	5.28%
[OLD VERSION] TurboTax Deluxe 2024 Tax Software Federal & State Tax Return [PC/MAC Download]	...> Tax Preparation	Intuit	12.8K	35.58%	3.35%	8.90%	97	10.96%
H&R Block Tax Software Premium & Business 2025 Win [PC Online code]	...> Tax Preparation	H&R Block	10.4K	=	4.72%	9.56%	100	6.28%
TurboTax Business Desktop Edition 2025 Federal Tax Return [Win11 Download]	...> Tax Preparation	Intuit	7.8K	=	1.20%	3.09%	90	9.48%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Tax Preparation category on amazon.com

During 2026-09-01T00:00:00, the Tax Preparation category on amazon.com generated a total revenue of $1.6M.

The leading brands in this category are Intuit, QuickBooks, and H&R Block, which stand out in terms of revenue and consumer engagement.

The top-performing product was TurboTax Deluxe Desktop Edition 2025 Federal & State Tax Return [Win11/Mac14 Download], and it's the best-selling item in the category.