Best Selling Exercise & Fitness Brands on Amazon

See the full list of Market Leaders In Amazon Exercise & Fitness for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Exercise & Fitness category

See which brands are leading the Exercise & Fitness category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Garmin	1.74%	1.13pp	745.3K	72.57%	2.51%	8.24%	$318.85	79.34%
NordicTrack	1.95%	0.92pp	651.3K	71.70%	1.66%	0.88%	$147.05	23.42%
MERACH	2.28%	0.80pp	737.9K	16.44%	2.50%	2.62%	$313.49	72.42%
Fitvids	1.82%	0.67pp	353.2K	9.87%	1.50%	3.90%	$118.51	76.03%
ZELUS	1.21%	0.66pp	730.1K	1.80%	0.21%	6.46%	$222.08	43.86%
Garmin	1.74%	1.13pp	745.3K	72.57%	2.51%	8.24%	$318.85	79.34%
NordicTrack	1.95%	0.92pp	651.3K	71.70%	1.66%	0.88%	$147.05	23.42%
MERACH	2.28%	0.80pp	737.9K	16.44%	2.50%	2.62%	$313.49	72.42%
Fitvids	1.82%	0.67pp	353.2K	9.87%	1.50%	3.90%	$118.51	76.03%
ZELUS	1.21%	0.66pp	730.1K	1.80%	0.21%	6.46%	$222.08	43.86%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Exercise & Fitness category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Garmin

NordicTrack

MERACH

Fitvids

ZELUS

Top selling sub-categories in the Exercise & Fitness category

Explore the breakdown of sub-categories within the Exercise & Fitness category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	56	8.99%	6.29%	4.38%	94	14.12%
	96	18.42%	11.83%	3.51%	64	11.92%
Weight Vests	97	8.90%	18.26%	9.88%	92	0.00%
Dumbbells	< 50	14.16%	7.51%	4.12%	100	8.98%
Wrist & Ankle Weights	75	4.65%	11.96%	3.43%	< 50	13.69%
Kettlebells	73	5.87%	9.69%	2.36%	< 50	12.28%
Weight Belts	Unlock full list >	4.96%	0.89%	9.46%	85	15.51%
Resistance Bands	89	9.99%	6.45%	6.64%	99	6.53%
	90	12.76%	3.94%	7.85%	52	4.02%
Grip Strengtheners	84	1.49%	8.49%	4.69%	< 50	17.43%
Thigh & Hip Strengtheners	99	7.14%	7.99%	3.62%	91	9.80%
Chest Expanders	89	12.63%	17.60%	0.56%	50	17.69%
Wrist & Forearm Strengtheners	Unlock full list >	5.78%	8.90%	1.28%	87	8.92%
Pull-Up Bars	84	8.62%	17.30%	9.95%	< 50	0.71%
	99	14.95%	9.97%	14.25%	89	4.30%
Adjustable Benches	57	6.56%	12.01%	9.78%	94	4.25%
Olympic Weight Benches	92	1.48%	5.44%	3.80%	< 50	15.07%
Standard Weight Benches	92	19.34%	9.45%	10.00%	80	6.62%
Roman Chairs	Unlock full list >	15.46%	14.73%	1.55%	81	14.82%
	100	3.26%	4.40%	0.86%	< 50	9.96%
Gloves	< 50	6.91%	14.29%	0.48%	78	6.14%
	79	2.45%	0.05%	5.02%	93	9.58%
Exercise Balls	100	5.20%	9.09%	7.88%	85	2.36%
Exercise Ball Chairs	59	7.78%	8.26%	8.81%	93	8.23%
Exercise Ball Accessories	Unlock full list >	4.57%	15.50%	19.82%	78	2.23%
Jump Ropes	74	3.86%	7.29%	8.75%	95	6.86%
Waist Trimmers	97	3.27%	2.25%	12.85%	92	9.22%
Straps	Unlock full list >	7.97%	3.35%	4.81%	58	13.45%
	< 50	4.05%	8.71%	3.91%	83	7.89%
Treadmills	85	3.24%	0.75%	4.48%	< 50	9.73%
Vibration Platform Machines	71	6.51%	8.67%	12.34%	< 50	12.55%
Elliptical Trainers	< 50	13.23%	7.12%	3.32%	91	9.21%
Exercise Bikes	95	9.89%	16.19%	8.87%	< 50	4.46%
Leg Exercisers	Unlock full list >	7.49%	2.42%	1.46%	< 50	18.63%
	< 50	5.68%	1.67%	15.94%	83	15.96%
Mats	< 50	9.51%	17.47%	5.68%	94	0.58%
Towels	98	9.56%	10.00%	18.26%	99	3.89%
Blocks	79	9.98%	14.68%	8.42%	93	5.79%
Straps	99	6.53%	9.06%	16.89%	< 50	1.90%
Mat Straps	Unlock full list >	9.01%	5.00%	9.43%	96	5.05%
	100	6.69%	1.61%	12.72%	95	13.56%
Activity & Fitness Trackers	98	1.67%	5.17%	4.73%	99	19.25%
Heart Rate Monitors	100	10.08%	9.77%	19.26%	< 50	1.01%
Pedometers	83	5.10%	0.66%	13.68%	60	3.56%
Stopwatches	Unlock full list >	9.95%	9.17%	9.05%	100	13.95%
	56	8.99%	6.29%	4.38%	94	14.12%
	96	18.42%	11.83%	3.51%	64	11.92%
Weight Vests	97	8.90%	18.26%	9.88%	92	0.00%
Dumbbells	< 50	14.16%	7.51%	4.12%	100	8.98%
Wrist & Ankle Weights	75	4.65%	11.96%	3.43%	< 50	13.69%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Exercise & Fitness Category

Discover the most-viewed products in the Exercise & Fitness category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
ZELUS Weighted Vest 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout Strength Training Running Fitness Muscle Building Weight Loss Weightlifting Black(12 lb)	...> Weight Vests	ZELUS	881.2K	243.41%	18.72%	7.13%	< 50	9.47%
Walking Pad Treadmill with APP 3 in 1 Under Desk Treadmills 2.5HP Low Noise Walking Vibration Pad with Remote Control Portable Treadmill for Home Office Red	...> Treadmills	Sperax	640.1K	=	2.94%	3.83%	99	10.70%
Fitbit Inspire 3 Health &-Fitness-Tracker with Stress Management Workout Intensity Sleep Tracking 24/7 Heart Rate and more Midnight Zen/Black One Size (S & L Bands Included)	...> Activity & Fitness Trackers	Fitbit	520.3K	27.68%	8.87%	13.52%	< 50	5.21%
Walking Pad Treadmill with 12% 9-Level Auto Incline 450 lbs Capacity RGB LED Screen Bluetooth Speaker Under Desk Treadmill Compact Treadmills for Home Hiking Black	...> Treadmills	TRAILVIBER	512.3K	=	9.72%	1.78%	83	0.11%
CAP Barbell 150 LB Coated Hex Dumbbell Weight Set with Vertical Rack Black	...> Dumbbells	CAP Barbell	400.5K	10.03%	5.62%	8.09%	95	0.37%
ZELUS Weighted Vest 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout Strength Training Running Fitness Muscle Building Weight Loss Weightlifting Black(12 lb)	...> Weight Vests	ZELUS	881.2K	243.41%	18.72%	7.13%	< 50	9.47%
Walking Pad Treadmill with APP 3 in 1 Under Desk Treadmills 2.5HP Low Noise Walking Vibration Pad with Remote Control Portable Treadmill for Home Office Red	...> Treadmills	Sperax	640.1K	=	2.94%	3.83%	99	10.70%
Fitbit Inspire 3 Health &-Fitness-Tracker with Stress Management Workout Intensity Sleep Tracking 24/7 Heart Rate and more Midnight Zen/Black One Size (S & L Bands Included)	...> Activity & Fitness Trackers	Fitbit	520.3K	27.68%	8.87%	13.52%	< 50	5.21%
Walking Pad Treadmill with 12% 9-Level Auto Incline 450 lbs Capacity RGB LED Screen Bluetooth Speaker Under Desk Treadmill Compact Treadmills for Home Hiking Black	...> Treadmills	TRAILVIBER	512.3K	=	9.72%	1.78%	83	0.11%
CAP Barbell 150 LB Coated Hex Dumbbell Weight Set with Vertical Rack Black	...> Dumbbells	CAP Barbell	400.5K	10.03%	5.62%	8.09%	95	0.37%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Exercise & Fitness category on amazon.com

During 2025-11-01T00:00:00, the Exercise & Fitness category on amazon.com generated a total revenue of $342.9M.

The leading brands in this category are Garmin, NordicTrack, and MERACH, which stand out in terms of revenue and consumer engagement.

The top-performing product was ZELUS Weighted Vest 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout Strength Training Running Fitness Muscle Building Weight Loss Weightlifting Black(12 lb), and it's the best-selling item in the category.