Best Selling Exercise & Fitness Brands on Amazon

See the full list of Market Leaders In Amazon Exercise & Fitness for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Exercise & Fitness category

See which brands are leading the Exercise & Fitness category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
CAP Barbell	5.47%	2.78pp	4.1M	20.45%	5.24%	24.99%	$80.87	27.13%
Mikolo	2.04%	1.19pp	2.4M	2.45%	4.18%	20.35%	$14.66	3.89%
MERACH	3.53%	1.16pp	3M	10.51%	1.85%	24.42%	$61.98	17.57%
Garmin	2.30%	1.11pp	2.3M	1.79%	0.64%	13.35%	$14.53	9.01%
Goimu	0.67%	0.40pp	2.6M	15.56%	3.95%	19.20%	$79.13	7.87%
CAP Barbell	5.47%	2.78pp	4.1M	20.45%	5.24%	24.99%	$80.87	27.13%
Mikolo	2.04%	1.19pp	2.4M	2.45%	4.18%	20.35%	$14.66	3.89%
MERACH	3.53%	1.16pp	3M	10.51%	1.85%	24.42%	$61.98	17.57%
Garmin	2.30%	1.11pp	2.3M	1.79%	0.64%	13.35%	$14.53	9.01%
Goimu	0.67%	0.40pp	2.6M	15.56%	3.95%	19.20%	$79.13	7.87%
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Channels Breakdown & Performance

Understand where the top brands in the Exercise & Fitness category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

CAP Barbell

Mikolo

MERACH

Garmin

Goimu

Top selling sub-categories in the Exercise & Fitness category

Explore the breakdown of sub-categories within the Exercise & Fitness category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	56	8.99%	6.29%	4.38%	94	14.12%
	96	18.42%	11.83%	3.51%	64	11.92%
Dumbbells	< 50	14.16%	7.51%	4.12%	100	8.98%
Weight Vests	97	8.90%	18.26%	9.88%	92	0.00%
Wrist & Ankle Weights	75	4.65%	11.96%	3.43%	< 50	13.69%
Kettlebells	73	5.87%	9.69%	2.36%	< 50	12.28%
Plates	Unlock full list >	6.99%	12.95%	9.88%	< 50	3.67%
Resistance Bands	89	9.99%	6.45%	6.64%	99	6.53%
	90	12.76%	3.94%	7.85%	52	4.02%
Grip Strengtheners	84	1.49%	8.49%	4.69%	< 50	17.43%
Thigh & Hip Strengtheners	99	7.14%	7.99%	3.62%	91	9.80%
Wrist & Forearm Strengtheners	< 50	5.78%	8.90%	1.28%	87	8.92%
Chest Expanders	Unlock full list >	12.63%	17.60%	0.56%	50	17.69%
Pull-Up Bars	84	8.62%	17.30%	9.95%	< 50	0.71%
	99	14.95%	9.97%	14.25%	89	4.30%
Adjustable Benches	57	6.56%	12.01%	9.78%	94	4.25%
Olympic Weight Benches	92	1.48%	5.44%	3.80%	< 50	15.07%
Roman Chairs	< 50	15.46%	14.73%	1.55%	81	14.82%
Standard Weight Benches	Unlock full list >	19.34%	9.45%	10.00%	80	6.62%
	100	3.26%	4.40%	0.86%	< 50	9.96%
Gloves	< 50	6.91%	14.29%	0.48%	78	6.14%
	79	2.45%	0.05%	5.02%	93	9.58%
Exercise Balls	100	5.20%	9.09%	7.88%	85	2.36%
Exercise Ball Chairs	59	7.78%	8.26%	8.81%	93	8.23%
Exercise Ball Accessories	Unlock full list >	4.57%	15.50%	19.82%	78	2.23%
Jump Ropes	74	3.86%	7.29%	8.75%	95	6.86%
Straps	100	7.97%	3.35%	4.81%	58	13.45%
Exercise Equipment Mats	Unlock full list >	2.15%	9.93%	3.07%	91	7.46%
	< 50	5.68%	1.67%	15.94%	83	15.96%
Towels	98	9.56%	10.00%	18.26%	99	3.89%
Mats	< 50	9.51%	17.47%	5.68%	94	0.58%
Blocks	79	9.98%	14.68%	8.42%	93	5.79%
Straps	99	6.53%	9.06%	16.89%	< 50	1.90%
Mat Straps	Unlock full list >	9.01%	5.00%	9.43%	96	5.05%
	< 50	4.05%	8.71%	3.91%	83	7.89%
Treadmills	85	3.24%	0.75%	4.48%	< 50	9.73%
Vibration Platform Machines	71	6.51%	8.67%	12.34%	< 50	12.55%
Leg Exercisers	85	7.49%	2.42%	1.46%	< 50	18.63%
Elliptical Trainers	< 50	13.23%	7.12%	3.32%	91	9.21%
Exercise Bikes	Unlock full list >	9.89%	16.19%	8.87%	< 50	4.46%
	56	8.99%	6.29%	4.38%	94	14.12%
	96	18.42%	11.83%	3.51%	64	11.92%
Dumbbells	< 50	14.16%	7.51%	4.12%	100	8.98%
Weight Vests	97	8.90%	18.26%	9.88%	92	0.00%
Wrist & Ankle Weights	75	4.65%	11.96%	3.43%	< 50	13.69%
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Top Products on the Exercise & Fitness Category

Discover the most-viewed products in the Exercise & Fitness category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Walking Pad Treadmill for Home - Folding Treadmills with Handle Bar Portable Compact Fold up Indoor Foldable Handles Electric Walk Pads Small Spaces Mini Running Quiet Under Bed Office	...> Treadmills	Ulfario	729.5K	=	18.25%	9.35%	100	10.27%
ZELUS Weighted Vest 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout Strength Training Running Fitness Muscle Building Weight Loss Weightlifting Black(12 lb)	...> Weight Vests	ZELUS	427K	39.35%	18.72%	7.13%	< 50	9.47%
Walking Pad Treadmill for Home Walking Pad with Incline and Handle Bar	...> Treadmills	Viamotion	370.1K	=	2.44%	12.71%	82	9.36%
Zeerun Weighted Vest 6/8/10/12/15/18/20/24/30LB for Men Women 10LBS-Black	...> Weight Vests	Zeerun	337.3K	=	4.83%	8.39%	81	8.59%
Google Fitbit Inspire 3 - Midnight Zen/Black - Small and Large Bands	...> Activity & Fitness Trackers	Fitbit	299.2K	39.42%	8.43%	5.73%	92	0.14%
Walking Pad Treadmill for Home - Folding Treadmills with Handle Bar Portable Compact Fold up Indoor Foldable Handles Electric Walk Pads Small Spaces Mini Running Quiet Under Bed Office	...> Treadmills	Ulfario	729.5K	=	18.25%	9.35%	100	10.27%
ZELUS Weighted Vest 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout Strength Training Running Fitness Muscle Building Weight Loss Weightlifting Black(12 lb)	...> Weight Vests	ZELUS	427K	39.35%	18.72%	7.13%	< 50	9.47%
Walking Pad Treadmill for Home Walking Pad with Incline and Handle Bar	...> Treadmills	Viamotion	370.1K	=	2.44%	12.71%	82	9.36%
Zeerun Weighted Vest 6/8/10/12/15/18/20/24/30LB for Men Women 10LBS-Black	...> Weight Vests	Zeerun	337.3K	=	4.83%	8.39%	81	8.59%
Google Fitbit Inspire 3 - Midnight Zen/Black - Small and Large Bands	...> Activity & Fitness Trackers	Fitbit	299.2K	39.42%	8.43%	5.73%	92	0.14%
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Top-level analysis of the Exercise & Fitness category on amazon.com

During 2026-09-01T00:00:00, the Exercise & Fitness category on amazon.com generated a total revenue of $320.3M.

The leading brands in this category are CAP Barbell, Mikolo, and MERACH, which stand out in terms of revenue and consumer engagement.

The top-performing product was Walking Pad Treadmill for Home - Folding Treadmills with Handle Bar Portable Compact Fold up Indoor Foldable Handles Electric Walk Pads Small Spaces Mini Running Quiet Under Bed Office, and it's the best-selling item in the category.