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Best Selling Hunting & Fishing Brands on Amazon

See the full list of Market Leaders In Amazon Hunting & Fishing for November 1, and read the full analysis below

Last updated : November 1, 2025



Top Brands on the Hunting & Fishing category

See which brands are leading the Hunting & Fishing category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Nov 2025 vs. Nov 2024
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Vortex3.37%0.96pp1.4M9.20%3.14%58.77%$220.7123.59%
MUDDY0.59%0.23pp1.4M9.19%3.03%38.74%$203.8413.98%
DNT Optics0.30%0.22pp185.5K7.94%2.96%7.91%$83.338.50%
CVLIFE0.82%0.21pp1.4M3.42%3.13%6.99%$101.0714.01%
Athlon Optics0.31%0.20pp601K3.16%3.14%58.65%$218.110.80%
Vortex3.37%0.96pp1.4M9.20%3.14%58.77%$220.7123.59%
MUDDY0.59%0.23pp1.4M9.19%3.03%38.74%$203.8413.98%
DNT Optics0.30%0.22pp185.5K7.94%2.96%7.91%$83.338.50%
CVLIFE0.82%0.21pp1.4M3.42%3.13%6.99%$101.0714.01%
Athlon Optics0.31%0.20pp601K3.16%3.14%58.65%$218.110.80%

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Channels Breakdown & Performance

Understand where the top brands in the Hunting & Fishing category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Vortex
MUDDY
DNT Optics
CVLIFE
Athlon Optics

Top selling sub-categories in the Hunting & Fishing category

Explore the breakdown of sub-categories within the Hunting & Fishing category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Nov 2025 vs. Nov 2024
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
1001.25%6.71%15.04%836.63%
< 505.86%1.92%9.76%601.86%
Gun Holsters, Cases & Bags688.89%6.87%5.56%735.42%
Gun Maintenance786.83%9.56%0.83%557.99%
Gun Parts & Accessories1007.05%9.20%17.47%< 501.44%
Gun & Ammunition Storage & SafesUnlock full list >19.43%9.09%17.03%< 501.80%
9914.96%9.71%15.86%878.51%
Game & Trail Cameras< 5013.14%7.08%3.25%809.23%
Boresighters< 500.03%4.49%6.30%< 5010.00%
Optics Mounts & Rings904.07%6.99%8.03%9317.05%
Gun Scopes1009.30%4.43%18.28%946.15%
Laser RangefindersUnlock full list >13.60%18.98%18.74%< 507.48%
Targets & Accessories< 508.54%18.59%3.42%802.46%
10012.85%18.46%6.75%1006.35%
Earmuffs970.84%2.77%10.25%9218.20%
Safety Glasses< 509.26%4.20%6.02%8812.09%
EarplugsUnlock full list >17.50%8.68%7.08%927.92%
9610.00%8.37%2.69%958.40%
Air Guns< 507.19%4.34%1.47%< 507.68%
Air Gun Pellets< 505.83%8.23%11.02%5213.90%
Air Gun Tools & AccessoriesUnlock full list >3.26%8.21%8.05%< 509.68%
502.89%0.72%12.72%8819.22%
961.12%9.99%4.00%9510.00%
Tackle Boxes9210.00%11.84%8.15%794.35%
Hooks982.00%4.74%7.79%< 508.02%
Sinkers & Weights992.87%7.49%4.11%994.61%
Tackle Storage Bags & Wraps< 501.60%4.93%7.16%9910.87%
Swivels & SnapsUnlock full list >0.27%3.38%2.26%< 5017.46%
< 5010.97%5.54%1.91%8719.41%
Soft Lures8818.56%9.59%10.74%< 506.24%
Topwater Lures946.70%2.45%3.62%< 5014.81%
Jigs979.53%7.14%8.70%696.93%
Bait Rigs899.18%6.99%4.83%8413.35%
Spinners & SpinnerbaitsUnlock full list >8.05%15.56%10.00%941.94%
9714.94%7.82%4.80%< 508.76%
Fishing Hats8914.11%5.89%9.99%929.95%
Waders819.85%18.34%5.71%843.33%
Fishing Gloves585.52%10.01%9.45%955.43%
Line Spooling Accessories5811.91%10.00%2.21%1003.61%
Fishing Boot & Wader BagsUnlock full list >6.30%9.55%7.00%< 509.53%
< 505.58%14.83%6.90%7514.74%
Nets & Accessories933.11%13.72%2.25%< 5011.93%
Pliers & Hook Removers990.81%16.57%0.21%909.19%
Fish Scales795.49%11.44%1.76%638.80%
Tool Sets< 507.56%9.91%5.62%829.90%
Filet & Bait KnivesUnlock full list >4.97%1.55%2.53%6316.12%
938.53%17.01%9.97%970.92%
Monofilament Line9815.58%8.06%5.36%< 508.57%
Braided Line< 504.60%2.01%3.08%7015.46%
Fluorocarbon Line552.37%1.22%0.38%8519.86%
Fly LineUnlock full list >16.27%1.04%8.98%6114.01%
741.70%4.86%7.04%9511.00%
9718.46%8.95%7.96%927.56%
Camouflage Accessories< 504.82%8.81%9.18%796.08%
Game Feeders & Accessories9414.08%5.36%9.94%614.99%
Decoys847.88%15.09%10.00%< 502.26%
Decoy Accessories7515.98%9.90%13.24%954.89%
Cage TrapsUnlock full list >6.14%0.06%0.76%< 5018.34%
< 502.71%3.61%0.54%< 508.12%
Tree Stand Accessories< 509.99%14.20%8.26%886.22%
Blinds< 508.97%4.85%7.84%927.97%
Seats< 500.69%6.54%10.07%747.93%
Safety Belts & Harnesses759.96%15.15%8.57%955.37%
Tree StandsUnlock full list >10.16%9.78%19.17%< 501.08%
537.81%0.43%9.46%< 509.62%
Scents849.86%14.91%6.92%1002.39%
Scent Eliminators978.04%4.35%0.92%< 509.97%
Scent AccessoriesUnlock full list >2.26%4.48%5.47%946.23%
998.00%3.71%15.87%889.13%
Hunting Knives943.17%8.39%4.53%< 508.26%
Hunting Knife SharpenersUnlock full list >7.10%2.25%13.64%9214.48%
6711.15%6.85%9.61%< 506.81%
Game Belts & Bags895.65%0.65%1.51%8417.38%
Trophy Mounts< 509.76%9.95%6.48%7410.28%
Game Hoists & Gambrels977.43%13.96%9.95%< 503.02%
Field Dressing Accessories949.20%19.49%9.74%< 500.93%
Food ProcessingUnlock full list >6.45%11.98%16.23%990.53%
< 5019.57%11.78%9.11%548.89%
825.30%7.87%10.05%9614.90%
Pepper Spray< 503.63%6.67%7.37%< 5017.76%
Tactical Flashlights911.68%5.18%4.74%9919.26%
Stun GunsUnlock full list >8.03%9.54%15.97%899.03%
648.88%9.89%18.66%856.56%
Tactical Pouches938.96%3.94%4.66%776.80%
Tactical Backpacks9917.55%9.04%9.67%883.77%
Tactical Bag Accessories5710.80%5.63%5.72%< 505.07%
Tactical Duffel BagsUnlock full list >9.26%6.12%6.33%9318.92%
Paracord< 505.63%13.82%9.08%< 501.80%
983.90%8.91%8.31%879.56%
Tactical Vests< 5011.74%3.78%9.96%< 509.99%
Tactical Knee PadsUnlock full list >6.73%1.68%12.82%8012.08%
1009.13%14.55%9.70%948.00%
Folding Tactical Knives815.00%10.12%8.71%959.31%
Fixed Blade Tactical KnivesUnlock full list >9.17%5.92%19.82%< 5019.32%
< 503.83%8.13%13.82%954.47%
812.86%4.75%0.41%919.92%
Broadheads957.30%9.09%2.26%10011.72%
Arrows & Shafts871.19%16.09%0.57%8916.18%
Points< 502.58%7.27%7.05%5410.00%
FletchesUnlock full list >5.58%2.64%2.80%559.97%
511.73%5.21%4.79%7519.32%
Bow Maintenance Accessories989.59%5.28%0.31%< 509.84%
Nocks914.65%8.45%14.77%< 503.66%
Bowstrings< 506.34%3.20%2.23%9910.00%
Protective Gear7618.11%9.66%11.17%1006.02%
Kisser ButtonsUnlock full list >9.01%19.74%4.43%951.13%
987.18%1.82%0.93%< 5019.38%
Youth Bow Sets5215.64%18.73%9.90%764.89%
Compound Bows945.02%10.62%6.80%559.61%
Recurve BowsUnlock full list >9.06%6.54%4.54%< 5013.85%
599.79%18.35%5.15%< 504.67%
Release Aids549.91%15.85%8.78%854.76%
Cocking DevicesUnlock full list >9.81%6.68%9.12%1000.53%
TargetsUnlock full list >1.67%5.68%7.08%10014.80%
1001.25%6.71%15.04%836.63%
< 505.86%1.92%9.76%601.86%
Gun Holsters, Cases & Bags688.89%6.87%5.56%735.42%
Gun Maintenance786.83%9.56%0.83%557.99%
Gun Parts & Accessories1007.05%9.20%17.47%< 501.44%

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Top Products on the Hunting & Fishing Category

Discover the most-viewed products in the Hunting & Fishing category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Nov 2025 vs. Nov 2024
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Umarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
Umarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
...> Air Pistols
Umarex268.5K21.02%3.77%9.87%944.97%
Moultrie Edge 2 Cellular Trail Camera - Auto Connect Nationwide 4G LTE - On Demand 36MP Photo - 1080P Video with HD Audio - 100 Ft Detection Range - Low Glow Flash
Moultrie Edge 2 Cellular Trail Camera - Auto Connect Nationwide 4G LTE - On Demand 36MP Photo - 1080P Video with HD Audio - 100 Ft Detection Range - Low Glow Flash
...> Game & Trail Cameras
Moultrie210.9K=9.65%9.57%9917.30%
SABRE Pepper Spray with Quick Release Key Ring  3X longer spray time  10-Foot (3-Meter) Range  Black
SABRE Pepper Spray with Quick Release Key Ring 3X longer spray time 10-Foot (3-Meter) Range Black
...> Pepper Spray
SABRE201.6K1.48%4.18%0.68%859.84%
SABRE Pepper Spray with Quick Release Key Ring  3X longer spray time  10-Foot (3-Meter) Range  Black
SABRE Pepper Spray with Quick Release Key Ring 3X longer spray time 10-Foot (3-Meter) Range Black
...> Pepper Spray
SABRE201.6K128.35%4.18%0.68%859.84%
Byrna SD [Self Defense] Kinetic Projectile Launcher Ultimate Bundle - Non Lethal   Home /Personal Defense (Black) | Proudly Assembled in The USA
Byrna SD [Self Defense] Kinetic Projectile Launcher Ultimate Bundle - Non Lethal Home /Personal Defense (Black) | Proudly Assembled in The USA
...> Air Pistols
Byrna163.9K30.63%10.07%0.90%912.08%
Umarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
Umarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
...> Air Pistols
Umarex268.5K21.02%3.77%9.87%944.97%
Moultrie Edge 2 Cellular Trail Camera - Auto Connect Nationwide 4G LTE - On Demand 36MP Photo - 1080P Video with HD Audio - 100 Ft Detection Range - Low Glow Flash
Moultrie Edge 2 Cellular Trail Camera - Auto Connect Nationwide 4G LTE - On Demand 36MP Photo - 1080P Video with HD Audio - 100 Ft Detection Range - Low Glow Flash
...> Game & Trail Cameras
Moultrie210.9K=9.65%9.57%9917.30%
SABRE Pepper Spray with Quick Release Key Ring  3X longer spray time  10-Foot (3-Meter) Range  Black
SABRE Pepper Spray with Quick Release Key Ring 3X longer spray time 10-Foot (3-Meter) Range Black
...> Pepper Spray
SABRE201.6K1.48%4.18%0.68%859.84%
SABRE Pepper Spray with Quick Release Key Ring  3X longer spray time  10-Foot (3-Meter) Range  Black
SABRE Pepper Spray with Quick Release Key Ring 3X longer spray time 10-Foot (3-Meter) Range Black
...> Pepper Spray
SABRE201.6K128.35%4.18%0.68%859.84%
Byrna SD [Self Defense] Kinetic Projectile Launcher Ultimate Bundle - Non Lethal   Home /Personal Defense (Black) | Proudly Assembled in The USA
Byrna SD [Self Defense] Kinetic Projectile Launcher Ultimate Bundle - Non Lethal Home /Personal Defense (Black) | Proudly Assembled in The USA
...> Air Pistols
Byrna163.9K30.63%10.07%0.90%912.08%

What’s selling—and why

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