Best Selling Safety & Security Brands on Amazon

See the full list of Market Leaders In Amazon Safety & Security for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Safety & Security category

See which brands are leading the Safety & Security category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
FIRST ALERT	6.10%	2.38pp	2.7M	51.40%	9.21%	27.08%	$50.12	4.46%
Inspire	2.22%	0.96pp	2.7M	50.45%	0.44%	15.27%	$21.50	0.78%
Kidde	6.53%	0.88pp	2M	7.44%	3.67%	16.89%	$39.68	4.32%
eufy Security	1.63%	0.64pp	1.3M	10.59%	8.98%	26.96%	$49.93	4.26%
3M	4.74%	0.51pp	1.5M	28.31%	2.96%	2.92%	$49.16	4.36%
FIRST ALERT	6.10%	2.38pp	2.7M	51.40%	9.21%	27.08%	$50.12	4.46%
Inspire	2.22%	0.96pp	2.7M	50.45%	0.44%	15.27%	$21.50	0.78%
Kidde	6.53%	0.88pp	2M	7.44%	3.67%	16.89%	$39.68	4.32%
eufy Security	1.63%	0.64pp	1.3M	10.59%	8.98%	26.96%	$49.93	4.26%
3M	4.74%	0.51pp	1.5M	28.31%	2.96%	2.92%	$49.16	4.36%
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Channels Breakdown & Performance

Understand where the top brands in the Safety & Security category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

FIRST ALERT

Inspire

Kidde

eufy Security

3M

Top selling sub-categories in the Safety & Security category

Explore the breakdown of sub-categories within the Safety & Security category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	2.39%	1.69%	10.56%	< 50	1.43%
	98	3.96%	0.17%	3.02%	86	9.48%
Lab, Safety & Work Gloves	61	2.63%	5.81%	4.38%	84	3.86%
Sleeves	< 50	8.66%	9.79%	4.63%	59	15.44%
Oven Mitts	100	10.32%	15.60%	2.19%	96	9.51%
Glove Liners	Unlock full list >	2.56%	5.75%	4.48%	< 50	3.76%
	< 50	11.88%	1.78%	6.78%	< 50	17.18%
Safety Goggles & Glasses	87	6.23%	0.92%	11.77%	98	12.61%
Eyewear Retainers	100	0.93%	5.60%	6.89%	97	9.96%
Eye Protection Accessories	Unlock full list >	1.27%	3.06%	5.43%	< 50	9.96%
	52	10.00%	1.05%	15.43%	56	1.11%
Respirators	< 50	17.72%	12.17%	8.61%	70	0.59%
Cartridges & Filters	68	5.60%	1.37%	1.92%	88	9.12%
Safety Masks	61	8.72%	5.44%	3.80%	99	15.08%
Disposable Fold-Flat Dust Safety Masks	< 50	8.82%	16.19%	10.74%	100	17.80%
Respirator Parts	Unlock full list >	1.14%	4.75%	4.07%	99	18.48%
	99	5.58%	0.02%	10.54%	90	11.36%
Safety Apparel	76	3.74%	8.02%	3.26%	72	9.54%
Controlled Environment Disposable Apparel	Unlock full list >	3.34%	8.11%	3.42%	100	7.13%
	96	4.73%	9.26%	1.34%	95	3.03%
Safety Earmuffs	91	15.83%	18.75%	7.04%	72	10.00%
Ear Protection Accessories	Unlock full list >	7.63%	3.09%	14.89%	70	10.06%
	98	2.36%	5.21%	7.99%	90	7.82%
Handheld Flashlights	57	5.61%	9.02%	1.04%	80	8.79%
Hands Free Flashlights	89	2.43%	9.90%	2.80%	99	9.90%
	< 50	7.28%	16.73%	5.21%	87	16.64%
Headlamps	Unlock full list >	5.05%	9.20%	9.27%	82	5.87%
	89	7.26%	4.56%	9.77%	69	3.59%
Smoke Detectors & Fire Alarms	< 50	11.70%	1.64%	6.62%	< 50	17.37%
Fire Extinguishers	69	4.42%	9.77%	1.96%	< 50	11.71%
Combination Smoke & Carbon Monoxide Detectors	< 50	9.22%	18.87%	4.92%	66	0.46%
Carbon Monoxide Detectors	93	10.00%	8.06%	8.52%	100	7.80%
Fire Extinguisher Mounts & Brackets	Unlock full list >	9.56%	8.09%	8.32%	95	3.67%
	91	12.74%	6.90%	2.91%	82	9.32%
Cabinet Safes	98	18.77%	10.19%	8.73%	96	9.30%
Safe Accessories	< 50	8.95%	9.99%	5.75%	56	5.31%
Diversion Safes	91	8.39%	9.70%	17.00%	73	8.07%
Hotel Safes	79	17.79%	12.24%	8.63%	83	0.64%
Drop Slot Safes	Unlock full list >	9.59%	9.76%	8.44%	96	7.65%
	< 50	2.39%	1.69%	10.56%	< 50	1.43%
	98	3.96%	0.17%	3.02%	86	9.48%
Lab, Safety & Work Gloves	61	2.63%	5.81%	4.38%	84	3.86%
Sleeves	< 50	8.66%	9.79%	4.63%	59	15.44%
Oven Mitts	100	10.32%	15.60%	2.19%	96	9.51%
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Top Products on the Safety & Security Category

Discover the most-viewed products in the Safety & Security category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
First Alert Smoke Alarm Battery-Operated Detector with Test & Silence Button SMI100 1-Pack	...> Smoke Detectors & Fire Alarms	FIRST ALERT	407K	35.11%	8.96%	7.28%	< 50	8.72%
Inspire Black Nitrile Gloves HEAVY DUTY 6 Mil Nitrile Chemical Resistant Medical Cooking Cleaning Disposable Black Gloves	...> Chemical Resistant Gloves	Inspire	274.3K	21.20%	6.76%	9.84%	62	8.46%
Inspire Black Nitrile Disposable Gloves \| 4.5 Nitrile Disposable Safety Medical Cooking Cleaning Gloves (Black - Box Of 100 Medium)	...> Non-Sterile Gloves	Inspire	271.4K	=	2.52%	0.39%	< 50	8.95%
Arlo Video Doorbell 2K (2nd Gen Latest Release) Wireless or Wired Package Detection Person & Vehicle Recognition 1-Month Secure Plan 2-Way Audio Night Vision Head to Toe Video View	...> Video Doorbells	Arlo	265.5K	35.47%	6.48%	3.02%	93	7.14%
FEATOL Back Brace Support Belt-Lumbar Support Back Brace for Back Pain Sciatica Scoliosis Herniated Disc Adjustable Support Straps-Lower Back Brace with Removable Lumbar Pad for Men & Women	...> Back Supports	FEATOL	251.9K	24.65%	5.84%	6.76%	< 50	5.81%
First Alert Smoke Alarm Battery-Operated Detector with Test & Silence Button SMI100 1-Pack	...> Smoke Detectors & Fire Alarms	FIRST ALERT	407K	35.11%	8.96%	7.28%	< 50	8.72%
Inspire Black Nitrile Gloves HEAVY DUTY 6 Mil Nitrile Chemical Resistant Medical Cooking Cleaning Disposable Black Gloves	...> Chemical Resistant Gloves	Inspire	274.3K	21.20%	6.76%	9.84%	62	8.46%
Inspire Black Nitrile Disposable Gloves \| 4.5 Nitrile Disposable Safety Medical Cooking Cleaning Gloves (Black - Box Of 100 Medium)	...> Non-Sterile Gloves	Inspire	271.4K	=	2.52%	0.39%	< 50	8.95%
Arlo Video Doorbell 2K (2nd Gen Latest Release) Wireless or Wired Package Detection Person & Vehicle Recognition 1-Month Secure Plan 2-Way Audio Night Vision Head to Toe Video View	...> Video Doorbells	Arlo	265.5K	35.47%	6.48%	3.02%	93	7.14%
FEATOL Back Brace Support Belt-Lumbar Support Back Brace for Back Pain Sciatica Scoliosis Herniated Disc Adjustable Support Straps-Lower Back Brace with Removable Lumbar Pad for Men & Women	...> Back Supports	FEATOL	251.9K	24.65%	5.84%	6.76%	< 50	5.81%
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Top-level analysis of the Safety & Security category on amazon.com

During 2026-07-01T00:00:00, the Safety & Security category on amazon.com generated a total revenue of $201.2M.

The leading brands in this category are FIRST ALERT, Inspire, and Kidde, which stand out in terms of revenue and consumer engagement.

The top-performing product was First Alert Smoke Alarm Battery-Operated Detector with Test & Silence Button SMI100 1-Pack, and it's the best-selling item in the category.