Best Selling Safety & Security Brands on Amazon

See the full list of Market Leaders In Amazon Safety & Security for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Safety & Security category

See which brands are leading the Safety & Security category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
FIRST ALERT	6.08%	1.70pp	2.3M	4.62%	9.30%	41.04%	$51.91	2.78%
Inspire	2.57%	1.30pp	2.2M	1.02%	2.21%	30.04%	$44.38	1.59%
Kidde	7.11%	0.88pp	1.2M	1.79%	1.13%	27.92%	$16.92	2.38%
3M	4.43%	0.81pp	690.7K	0.62%	0.37%	20.41%	$48.11	0.28%
SWIFTLITE	0.86%	0.48pp	1.4M	2.35%	3.36%	26.24%	$47.28	2.18%
FIRST ALERT	6.08%	1.70pp	2.3M	4.62%	9.30%	41.04%	$51.91	2.78%
Inspire	2.57%	1.30pp	2.2M	1.02%	2.21%	30.04%	$44.38	1.59%
Kidde	7.11%	0.88pp	1.2M	1.79%	1.13%	27.92%	$16.92	2.38%
3M	4.43%	0.81pp	690.7K	0.62%	0.37%	20.41%	$48.11	0.28%
SWIFTLITE	0.86%	0.48pp	1.4M	2.35%	3.36%	26.24%	$47.28	2.18%
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Channels Breakdown & Performance

Understand where the top brands in the Safety & Security category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

FIRST ALERT

Inspire

Kidde

SWIFTLITE

Top selling sub-categories in the Safety & Security category

Explore the breakdown of sub-categories within the Safety & Security category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	2.39%	1.69%	10.56%	< 50	1.43%
	98	3.96%	0.17%	3.02%	86	9.48%
Lab, Safety & Work Gloves	61	2.63%	5.81%	4.38%	84	3.86%
Sleeves	< 50	8.66%	9.79%	4.63%	59	15.44%
Oven Mitts	100	10.32%	15.60%	2.19%	96	9.51%
Glove Liners	Unlock full list >	2.56%	5.75%	4.48%	< 50	3.76%
	< 50	11.88%	1.78%	6.78%	< 50	17.18%
Safety Goggles & Glasses	87	6.23%	0.92%	11.77%	98	12.61%
Eyewear Retainers	100	0.93%	5.60%	6.89%	97	9.96%
Eye Protection Accessories	Unlock full list >	1.27%	3.06%	5.43%	< 50	9.96%
	52	10.00%	1.05%	15.43%	56	1.11%
Respirators	< 50	17.72%	12.17%	8.61%	70	0.59%
Safety Masks	61	8.72%	5.44%	3.80%	99	15.08%
Cartridges & Filters	68	5.60%	1.37%	1.92%	88	9.12%
Disposable Fold-Flat Dust Safety Masks	< 50	8.82%	16.19%	10.74%	100	17.80%
Respirator Parts	Unlock full list >	1.14%	4.75%	4.07%	99	18.48%
	99	5.58%	0.02%	10.54%	90	11.36%
Safety Apparel	76	3.74%	8.02%	3.26%	72	9.54%
Controlled Environment Disposable Apparel	Unlock full list >	3.34%	8.11%	3.42%	100	7.13%
	96	4.73%	9.26%	1.34%	95	3.03%
Safety Earmuffs	91	15.83%	18.75%	7.04%	72	10.00%
Ear Protection Accessories	Unlock full list >	7.63%	3.09%	14.89%	70	10.06%
	98	2.36%	5.21%	7.99%	90	7.82%
Handheld Flashlights	57	5.61%	9.02%	1.04%	80	8.79%
Hands Free Flashlights	89	2.43%	9.90%	2.80%	99	9.90%
	< 50	7.28%	16.73%	5.21%	87	16.64%
Headlamps	Unlock full list >	5.05%	9.20%	9.27%	82	5.87%
	89	7.26%	4.56%	9.77%	69	3.59%
Smoke Detectors & Fire Alarms	< 50	11.70%	1.64%	6.62%	< 50	17.37%
Fire Extinguishers	69	4.42%	9.77%	1.96%	< 50	11.71%
Combination Smoke & Carbon Monoxide Detectors	< 50	9.22%	18.87%	4.92%	66	0.46%
Carbon Monoxide Detectors	93	10.00%	8.06%	8.52%	100	7.80%
Fire Extinguisher Mounts & Brackets	Unlock full list >	9.56%	8.09%	8.32%	95	3.67%
	91	12.74%	6.90%	2.91%	82	9.32%
Cabinet Safes	98	18.77%	10.19%	8.73%	96	9.30%
Safe Accessories	< 50	8.95%	9.99%	5.75%	56	5.31%
Diversion Safes	91	8.39%	9.70%	17.00%	73	8.07%
Drop Slot Safes	98	9.59%	9.76%	8.44%	96	7.65%
Hotel Safes	Unlock full list >	17.79%	12.24%	8.63%	83	0.64%
	< 50	2.39%	1.69%	10.56%	< 50	1.43%
	98	3.96%	0.17%	3.02%	86	9.48%
Lab, Safety & Work Gloves	61	2.63%	5.81%	4.38%	84	3.86%
Sleeves	< 50	8.66%	9.79%	4.63%	59	15.44%
Oven Mitts	100	10.32%	15.60%	2.19%	96	9.51%
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Top Products on the Safety & Security Category

Discover the most-viewed products in the Safety & Security category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Inspire Black Nitrile Disposable Gloves \| 4.5 Nitrile Disposable Safety Medical Cooking Cleaning Gloves (Black - Box Of 100 Medium)	...> Non-Sterile Gloves	Inspire	372.4K	=	2.52%	0.39%	< 50	8.95%
Inspire Black Nitrile Disposable Gloves \| 4.5 Nitrile Disposable Safety Medical Cleaning Gloves (Black - Box Of 100 Large)	...> Non-Sterile Gloves	Inspire	295.8K	=	7.91%	1.93%	51	9.21%
Inspire Black Nitrile Gloves HEAVY DUTY 6 Mil Nitrile Chemical Resistant Medical Cooking Cleaning Disposable Black Gloves	...> Chemical Resistant Gloves	Inspire	239.2K	30.18%	6.76%	9.84%	62	8.46%
FEATOL Back Brace Support Belt-Lumbar Support Back Brace for Back Pain Sciatica Scoliosis Herniated Disc Adjustable Support Straps-Lower Back Brace with Removable Lumbar Pad for Men & Women	...> Back Supports	FEATOL	209.6K	11.32%	5.84%	6.76%	< 50	5.81%
First Alert Battery Smoke Alarm	...> Smoke Detectors & Fire Alarms	FIRST ALERT	203.3K	40.90%	0.79%	5.72%	95	3.89%
Inspire Black Nitrile Disposable Gloves \| 4.5 Nitrile Disposable Safety Medical Cooking Cleaning Gloves (Black - Box Of 100 Medium)	...> Non-Sterile Gloves	Inspire	372.4K	=	2.52%	0.39%	< 50	8.95%
Inspire Black Nitrile Disposable Gloves \| 4.5 Nitrile Disposable Safety Medical Cleaning Gloves (Black - Box Of 100 Large)	...> Non-Sterile Gloves	Inspire	295.8K	=	7.91%	1.93%	51	9.21%
Inspire Black Nitrile Gloves HEAVY DUTY 6 Mil Nitrile Chemical Resistant Medical Cooking Cleaning Disposable Black Gloves	...> Chemical Resistant Gloves	Inspire	239.2K	30.18%	6.76%	9.84%	62	8.46%
FEATOL Back Brace Support Belt-Lumbar Support Back Brace for Back Pain Sciatica Scoliosis Herniated Disc Adjustable Support Straps-Lower Back Brace with Removable Lumbar Pad for Men & Women	...> Back Supports	FEATOL	209.6K	11.32%	5.84%	6.76%	< 50	5.81%
First Alert Battery Smoke Alarm	...> Smoke Detectors & Fire Alarms	FIRST ALERT	203.3K	40.90%	0.79%	5.72%	95	3.89%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Safety & Security category on amazon.com

During 2026-08-01T00:00:00, the Safety & Security category on amazon.com generated a total revenue of $182.9M.

The leading brands in this category are FIRST ALERT, Inspire, and Kidde, which stand out in terms of revenue and consumer engagement.

The top-performing product was Inspire Black Nitrile Disposable Gloves | 4.5 Nitrile Disposable Safety Medical Cooking Cleaning Gloves (Black - Box Of 100 Medium), and it's the best-selling item in the category.