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airbnb.com
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airbnb.com
Get an Airbnb for every kind of trip → 8 million vacation rentals → 2 million Guest Favorites → 220+ countries and regions worldwide
Global Rank
#183
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Bounce Rate
37.48%
Pages per Visit
13.44
Avg Visit Duration
00:06:12
- Company
- Airbnb
- Year Founded
- 2007
- Employees
- 5001 - 10000
- HQ
- United States, California, San Francisco
- Annual Revenue
- > $1B
airbnb.com Traffic & Engagement Analysis
airbnb.com's web traffic has decreased by 5.88% compared to last month. See all traffic & engagement stats for airbnb.com in the past 3 months below
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Last Month Change
5.88%
Bounce Rate
37.48%
Pages per Visit
13.44
Avg Visit Duration
00:06:12
Total Visits Last 3 Months
Compare airbnb.com to:
104.9Mairbnb.com
airbnb.com Web Traffic by Country
Which countries sent the most traffic to airbnb.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to airbnb.com - click below to discover all countries
Top Countries
United States
69.5%1.61%
Philippines
2.56%12.9%
France
1.36%30.13%
United Kingdom
1.35%41.38%
Germany
1.32%25.87%
Others
23.91%
airbnb.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. airbnb.com's audience is 42.75% male and 57.25% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female57.25%
- Male42.75%
airbnb.com Competitors & Similar Sites
Reveal airbnb.com top alternatives and find potential or emerging competitors. vrbo.com is the website with the highest similarity score to airbnb.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
airbnb.com Top Traffic Sources
The top traffic source to airbnb.com is Direct traffic, driving 47.41% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
47.41%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to airbnb.com
The top referral sites sending desktop traffic to airbnb.com.
Category Distribution
Accommodation and Hotels
30.93%Search Engines
7.99%Real Estate
5.72%Travel and Tourism - Other
4.21%Computers Electronics and Technology - Other
4.03%Other
47.12%Top Referrals
Links from airbnb.com to Other Websites by Traffic Share
airbnb.com is sending desktop traffic to 655 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Accommodation and Hotels
41.18%Search Engines
7.65%Social Media Networks
5.55%Streaming & Online TV
4.7%Travel and Tourism - Other
3.5%Other
37.43%
Social Media Traffic to airbnb.com
airbnb.com gets most of its social media traffic from Facebook, followed by Linkedin and Reddit (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
17
Social Network Distribution