February 2026
Create an account to continue using Similarweb
View website metrics, keywords, top marketing channels, market research tools, and more.
Create your free accountallure.com
Global Rank
#13,758
1,337Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
Bounce Rate
68.39%
Pages per Visit
1.54
Avg Visit Duration
00:01:06
- Company
- Allure
- Industry
- News & Media Publishers
Top 10 allure.com Competitors
The Top 10 Sites Like allure.com in February 2026 are ranked by their affinity to allure.com in terms of keyword traffic, audience targeting, and market overlap
The best of Vogue in your inbox
- Company
- Vogue
- Industry
- News & Media Publishers
Global Rank
#3,609
143Bounce Rate
60.03%
Pages per Visit
2.59
Avg Visit Duration
00:01:28
Similarity Score
100%To help you get healthy, nourished skin, we spend a lot of time testing the most popular moisturizers on the market, from drugstore finds to prestige formulas. We take advice from top dermatologists to better understand the best moisturizers for your specific skin type. Read more here.
- Company
- Byrdie
- Industry
- Lifestyle > Beauty and Cosmetics
Global Rank
#11,364
754Bounce Rate
74.08%
Pages per Visit
1.68
Avg Visit Duration
00:01:16
Similarity Score
96%Trust us.
- Company
- Glamour
- Industry
- News & Media Publishers
Global Rank
#15,783
46Bounce Rate
61.11%
Pages per Visit
1.50
Avg Visit Duration
00:00:47
Similarity Score
92%Beauty Tips, Celebrity Style and Fashion Advice from InStyle
- Company
- InStyle
- Industry
- Lifestyle > Fashion and Apparel
Global Rank
#4,651
457Bounce Rate
64.94%
Pages per Visit
1.72
Avg Visit Duration
00:00:58
Similarity Score
90%Who What Wear is an international fashion company known for its content sites
- Company
- Who What Wear
- Industry
- Lifestyle > Fashion and Apparel
Global Rank
#5,534
985Bounce Rate
59.68%
Pages per Visit
2.13
Avg Visit Duration
00:01:38
Similarity Score
86%Watch runway shows from the hottest fashion designers, scope out the best-dressed celebrities on the red carpet, discover the latest and greatest beauty products to maintain a healthy glow, and get a sneak peek at our celebrity cover shoots.
- Company
- Elle
- Industry
- Lifestyle > Fashion and Apparel
Global Rank
#2,159
284Bounce Rate
74.38%
Pages per Visit
1.46
Avg Visit Duration
00:00:54
Similarity Score
85%Discover the latest in beauty at Sephora! Explore an unrivaled selection of makeup, skincare, hair, fragrance & more from classic & emerging brands.
- Company
- Sephora USA, Inc.
- Industry
- Lifestyle > Beauty and Cosmetics
Global Rank
#767
23Bounce Rate
50.73%
Pages per Visit
3.84
Avg Visit Duration
00:03:08
Similarity Score
83%Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.
- Company
- ULTA
- Industry
- Lifestyle > Beauty and Cosmetics
Global Rank
#971
195Bounce Rate
47.42%
Pages per Visit
4.93
Avg Visit Duration
00:03:51
Similarity Score
80%Refinery29 Australia exists to inspire, entertain and empower through optimistic, diverse and inclusive storytelling on everything from fashion and beauty to menstruation and finance.
- Company
- Refinery29
- Industry
- News & Media Publishers
Global Rank
#15,889
707Bounce Rate
65.58%
Pages per Visit
1.93
Avg Visit Duration
00:00:57
Similarity Score
78%Prepare for soaring prices, even with a 90-day pause on the highest taxes.
- Company
- Marie Claire
- Industry
- News & Media Publishers
Global Rank
#12,513
849Bounce Rate
63.88%
Pages per Visit
1.52
Avg Visit Duration
00:00:48
Similarity Score
75%allure.com's top 5 competitors in February 2026 are: vogue.com, byrdie.com, glamour.com, instyle.com, and more.
According to Similarweb data of monthly visits, allure.com’s top competitor in February 2026 is vogue.com. allure.com 2nd most similar site is byrdie.com, and closing off the top 3 is glamour.com.
instyle.com ranks as the 4th most similar website to allure.com and whowhatwear.com ranks fifth in February 2026.
The other five competitors in the top 10 list are elle.com, sephora.com, ulta.com, refinery29.com, and marieclaire.com.