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FAQ Frequently asked question (FAQ) pages to find answars. What is Affiliate Marketing? Affiliate marketing is basically performance based marketing, whereby affiliates/partners promote a merchant's product/service and get remunerated for every sale, visit or subscription sent to the merchant. The most frequently used payment arrangements include: pay-per-sale, pay-per-lead and pay-per-click compensations. Affiliate marketing is one of the most powerful and effective customer acquisition tools available to an online merchant today. You decide what commission to pay, and pay only when results (sales, leads and/or clicks) are obvious. How Does One Get Started? To plug into the affiliate marketing world you need to start an affiliate program. Affiliate programs are run either on affiliate networks or may be managed in-house. If you opt to use an affiliate network, you do not need to worry about sales/visits tracking or manually cutting payments to your affiliates, as the network performs these tasks for you. For their services, networks charge either a percentage of what you pay your affiliates, a flat monthly fee, or a combination of both. Some of the examples of affiliate marketing networks include: CommissionJunction, LinkShare, Performics, and ShareaSale. If you decide to run your program in-house, you would need to obtain tracking software, hosted services, or a shopping cart with affiliate features. Running reports and paying your affiliates would then be done by you alone. How Exactly Does One Remunerate Affiliates? As an example, let us use a business running retail operations online. Two variables need to be set within the affiliate program: commission structure/model and cookie life. Commission model more commonly used for onl

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A blog that features content related to performance marketing and advertising insights.

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