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ulta.com
Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.
Global Rank
#633
41Showing Similarweb estimated data.
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Bounce Rate
43.98%
Pages per Visit
5.03
Avg Visit Duration
00:04:01
- Company
- ULTA
- Year Founded
- 1990
- Employees
- > 10001
- HQ
- United States, Illinois, Bolingbrook
- Annual Revenue
- > $1B
- Industry
- Lifestyle > Beauty and Cosmetics
ulta.com Traffic & Engagement Analysis
ulta.com's web traffic has increased by 15.36% compared to last month. See all traffic & engagement stats for ulta.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
15.36%
Bounce Rate
43.98%
Pages per Visit
5.03
Avg Visit Duration
00:04:01
Total Visits Last 3 Months
Compare ulta.com to:
58.3Multa.com
ulta.com Web Traffic by Country
Which countries sent the most traffic to ulta.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to ulta.com - click below to discover all countries
Top Countries
United States
96.29%7.01%
Canada
0.59%28.3%
Mexico
0.23%7.28%
United Kingdom
0.21%23.46%
Nigeria
0.16%517.8%
Others
2.53%
ulta.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. ulta.com's audience is 20.3% male and 79.7% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female79.7%
- Male20.3%
ulta.com Competitors & Similar Sites
Reveal ulta.com top alternatives and find potential or emerging competitors. sephora.com is the website with the highest similarity score to ulta.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
ulta.com Top Traffic Sources
The top traffic source to ulta.com is Direct traffic, driving 28.97% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
28.97%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoulta.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to ulta.com (Desktop, worldwide)
Organic vs. Paid
Organic49.59%
Paid50.41%
Top Keywords
ulta$0.68ulta beauty$0.81ulta careers$1.21ulta birthday gift$0.76ulta coupon code$0.74108.1K OthersSee more
Total Keywords108.1K
Referral Web Traffic to ulta.com
The top referral sites sending desktop traffic to ulta.com.
Category Distribution
Beauty and Cosmetics
39.95%Search Engines
17.69%Marketplace
9%Jobs and Employment
7.53%Coupons and Rebates
3.88%Other
21.95%Top Referrals
Links from ulta.com to Other Websites by Traffic Share
ulta.com is sending desktop traffic to 75 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Beauty and Cosmetics
41.61%Coupons and Rebates
13.34%Fashion and Apparel
11.3%Jobs and Employment
9.46%Marketplace
5.93%Other
18.37%
Social Media Traffic to ulta.com
ulta.com gets most of its social media traffic from Youtube, followed by Pinterest and Reddit (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
13
Social Network Distribution