February 2026
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Global Rank
#971
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Bounce Rate
47.42%
Pages per Visit
4.93
Avg Visit Duration
00:03:51
- Company
- ULTA
- Industry
- Lifestyle > Beauty and Cosmetics
Top 10 ulta.com Competitors
The Top 10 Sites Like ulta.com in February 2026 are ranked by their affinity to ulta.com in terms of keyword traffic, audience targeting, and market overlap
Discover the latest in beauty at Sephora! Explore an unrivaled selection of makeup, skincare, hair, fragrance & more from classic & emerging brands.
- Company
- Sephora USA, Inc.
- Industry
- Lifestyle > Beauty and Cosmetics
Global Rank
#767
23Bounce Rate
50.73%
Pages per Visit
3.84
Avg Visit Duration
00:03:08
Similarity Score
100%get the best prices on salon quality hair color, hair care, nail supplies & more. shop sally beauty online for 2 hour delivery or free in-store pickup today.
- Company
- Sally Beauty
- Industry
- Lifestyle > Beauty and Cosmetics
Global Rank
#8,294
904Bounce Rate
46.96%
Pages per Visit
4.32
Avg Visit Duration
00:04:00
Similarity Score
89%find discount perfume, discounts on leading brands of cheap women's perfumes, men's colognes, skin care and hair care products.
- Company
- - -
- Industry
- - -
Global Rank
#2,395
228Bounce Rate
46.62%
Pages per Visit
6.18
Avg Visit Duration
00:04:04
Similarity Score
87%Treat the beauty obsessed in your life with the e-gift made for all things beauty.
- Company
- Dermstore, LLC
- Industry
- Lifestyle > Beauty and Cosmetics
Global Rank
#15,323
1,554Bounce Rate
63.11%
Pages per Visit
3.05
Avg Visit Duration
00:01:45
Similarity Score
82%Articles associated to Accepted payment options
- Company
- Target
Bounce Rate
40.99%
Pages per Visit
4.22
Avg Visit Duration
00:03:30
Similarity Score
80%the uk's ultimate online beauty shop! over 600 skincare, makeup, fragrance & haircare brands. join beauty plus+ to earn points. free uk delivery over £25.
- Company
- Lookfantastic
- Industry
- Lifestyle > Beauty and Cosmetics
Global Rank
#8,424
1,175Bounce Rate
56.68%
Pages per Visit
3.06
Avg Visit Duration
00:02:01
Similarity Score
78%Discover the winners of the Year-End VANA Award 2025, recognizing the best makeup products from TIRTIR, Romand, JUNGSAEMMOOL and more!
- Company
- - -
- Industry
- - -
Global Rank
#5,239
706Bounce Rate
36.67%
Pages per Visit
9.09
Avg Visit Duration
00:05:00
Similarity Score
76%offering more than 100 shades of professional quality cosmetics for all ages, all races, and all genders. enjoy free shipping on orders $35+ and free returns on all orders.
- Company
- M.A.C. Cosmetics
- Industry
- Lifestyle > Beauty and Cosmetics
Global Rank
#16,586
3,984Bounce Rate
46.72%
Pages per Visit
5.63
Avg Visit Duration
00:03:28
Similarity Score
75%professional quality affordable makeup and skincare products. clean beauty at its best. vegan, cruelty free and leaping bunny certified at drugstore prices.
- Company
- elf Cosmetics
- Industry
- Lifestyle > Beauty and Cosmetics
Global Rank
#15,279
749Bounce Rate
60.59%
Pages per Visit
3.31
Avg Visit Duration
00:02:10
Similarity Score
73%discover nyx professional makeup & beauty products today on the official site and shop all of our new products, best sellers plus much more!
- Company
- NYX Cosmetics
- Industry
- Lifestyle > Beauty and Cosmetics
Global Rank
#37,456
6,439Bounce Rate
45.04%
Pages per Visit
3.48
Avg Visit Duration
00:02:00
Similarity Score
72%ulta.com's top 5 competitors in February 2026 are: sephora.com, sallybeauty.com, fragrancenet.com, dermstore.com, and more.
According to Similarweb data of monthly visits, ulta.com’s top competitor in February 2026 is sephora.com. ulta.com 2nd most similar site is sallybeauty.com, and closing off the top 3 is fragrancenet.com.
dermstore.com ranks as the 4th most similar website to ulta.com and target.com ranks fifth in February 2026.
The other five competitors in the top 10 list are lookfantastic.com, stylevana.com, maccosmetics.com, elfcosmetics.com, and nyxcosmetics.com.