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Web Analytics -এর ২ টি পার্ট 1. Technical part 2. Non-Technical part শীঘ্রই হয়তো Technical part টা রিপ্লেস হয়ে যেতে পারে বিভিন্ন টুলস দ্বারা আই মিন কয় একটা ক্লিকে সেটআপ ডান । কিন্ত Non-Technical বা Analytical পার্টটা সব সময় হিউমান টাচে থাকবে । কারণ Non-Technical বা Analytical পার্টে Web Analyst হিসেবে আপনাকে Data এনালাইসিস করতে হবে এবং সেখান থেকে বিজনেস ডিসিশন দিতে হবে যেটা ঐ বিজনেসের গ্রোথে হেল্প করবে । এখানে AI (যেমন ChatGPT), Data এনালাইসিসে হেল্প করবে কিন্তু আপনাকে পুরাপুরি রিপ্লেস করতে পারবে না । আমাদের Web Analytics Mastery with Server-side Tracking কোর্সে Technical এবং Non-Technical উভয় পার্ট খুব অ্যাডভান্সড দেখানো হয়েছে সাথে প্রপার ডকুমেন্টেশন ও টেম্পলেট দেয়া হয়েছে ।   Course Outline: Module-01: Understanding Web & Digital Analytics ➡ What is Web Analytics? Why Need it? ➡ Web Analytics vs Digital Analytics ➡ Web Analytics vs Google Analytics 4 ➡ What is  Cookie? Understanding Various types of Cookies ➡ How Web Analytics works? ➡ Understanding the Process of Web Analytics ➡ What are Data Source & Web Analytics tools   Module-02: Understanding Google Tag Manager ➡ What is Google Tag Manager & How it works? ➡ Why need Google Tag Manager? ➡ Account Structure of Google Tag Manager ➡ Components of Google Tag Manager (Tags, Triggers & Variables) ➡ Introduction to GTM Built-in and User Defined Variables ➡ Install Google Tag Manager on a Website (Shopify+WordPress+Wix) ➡ Understanding Data Layer  in GTM for Dynamic Parameters   Module-03: Planning of Web Analytics ➡ Identify Web Analytics Objectives according to business goals ➡ Identify the KPIs ➡ Measurement & Reporting plan to align reports with objectives   Module-04: Introduction to Google Analytics 4 ➡ What is Google Analytics 4 & how does it work? ➡ Google Analytics 4 Account Structure ➡ Google Analytics 4 Property & Data Streams ➡ Und