10月22日的IQVIA OCE应用程序分析

IQVIA Orchestrated Customer Engagement (OCE) is a solution that connects sales, marketing, medical and other functions to help life sciences representatives transform to a new orchestrated commercial model. OCE supports customer-facing personas such as territory managers, medical science liaisons, key account managers and life sciences representatives with functionality that goes far beyond traditional personal engagement and marketing automation. OCE provides unmatched mobile access, advanced intelligence and digital marketing capabilities that enable brand marketers to run sophisticated multi-channel journeys and the field to trigger compliant digital touchpoints. OCE is part of an integrated commercial ecosystem that enables you to manage the end-to-end process of customer engagement.