发掘 amazon.de的亚马逊Haarpflege & Styling类别市场领导者

See the full list of Market Leaders In Amazon Haarpflege & Styling in amazon.de for 8月1日, and read the full analysis below

最后更新时间：八月 1, 2026

Haarpflege & Styling类别的顶级品牌

查看哪些品牌在amazon.de上的Haarpflege & Styling类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Aug 2026 对比 Aug 2025

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
Doppelherz	2.33%	1.22pp	174.5K	49.10%	15.73%	25.57%	€51.88	30.61%
DREAME	1.32%	1.18pp	44.3K	35.44%	3.08%	24.72%	€37.49	3.36%
TYMO	1.09%	0.87pp	41.7K	16.82%	15.67%	9.60%	€27.74	0.57%
Wahl	1.20%	0.68pp	173.2K	47.93%	15.07%	22.36%	€14.10	26.77%
Wella Professionals	2.73%	0.66pp	170.1K	21.77%	2.40%	23.80%	€2.27	24.16%
Doppelherz	2.33%	1.22pp	174.5K	49.10%	15.73%	25.57%	€51.88	30.61%
DREAME	1.32%	1.18pp	44.3K	35.44%	3.08%	24.72%	€37.49	3.36%
TYMO	1.09%	0.87pp	41.7K	16.82%	15.67%	9.60%	€27.74	0.57%
Wahl	1.20%	0.68pp	173.2K	47.93%	15.07%	22.36%	€14.10	26.77%
Wella Professionals	2.73%	0.66pp	170.1K	21.77%	2.40%	23.80%	€2.27	24.16%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Haarpflege & Styling类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

60%

40%

20%

站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

Doppelherz

DREAME

TYMO

Wahl

Wella Professionals

Haarpflege & Styling类别中的畅销子类别

浏览Haarpflege & Styling类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Aug 2026 对比 Aug 2025

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
	< 50	15.96%	4.29%	10.00%	74	6.67%
Shampoos	66	10.47%	7.74%	6.88%	< 50	10.00%
Spülungen & Conditioner	100	7.78%	10.43%	4.34%	83	9.90%
Kuren	76	3.74%	6.65%	2.92%	50	5.35%
Shampoo & Conditioner Sets	80	0.27%	5.78%	6.15%	95	6.56%
Trockenshampoos	解锁完整列表 >	6.96%	0.27%	9.27%	91	9.45%
	78	16.18%	2.65%	12.37%	61	9.33%
Sprays	< 50	8.76%	6.94%	7.42%	70	18.46%
Frisier-Cremes & Wachs	56	5.20%	0.48%	1.95%	94	8.62%
Cremes & Lotionen	100	7.00%	8.10%	3.34%	82	9.76%
Gele	94	8.44%	7.39%	6.97%	95	19.52%
Wachs	解锁完整列表 >	9.60%	6.83%	6.45%	96	19.14%
	76	12.79%	18.52%	6.72%	53	6.31%
Bürsten	84	2.79%	6.09%	8.11%	< 50	16.64%
Kämme	100	6.81%	8.80%	1.48%	96	10.64%
	< 50	7.44%	0.72%	9.94%	80	8.20%
Haartrockner	80	17.86%	13.43%	8.65%	58	8.39%
Diffusoren	解锁完整列表 >	9.78%	9.93%	16.75%	100	2.63%
	75	7.86%	8.54%	5.51%	< 50	8.62%
Lockenstäbe	66	9.97%	9.70%	14.52%	60	0.84%
Haarglätter	77	2.76%	2.76%	0.27%	< 50	9.35%
Wellenstäbe	99	5.16%	11.38%	3.80%	91	14.28%
Kreppeisen	100	18.53%	9.96%	9.51%	96	3.15%
Welleisen	解锁完整列表 >	9.22%	9.94%	6.74%	87	5.97%
Lockenwickler	解锁完整列表 >	6.13%	0.32%	16.12%	72	8.29%
	65	7.39%	8.44%	5.58%	82	17.59%
Haarreife & Stirnbänder	< 50	9.08%	7.19%	6.22%	< 50	5.02%
Haargummis	88	7.22%	15.58%	3.53%	99	8.52%
Haarklammern	91	4.67%	12.75%	1.63%	73	11.24%
	< 50	2.10%	4.67%	5.27%	< 50	6.03%
Haarclips	73	7.74%	8.66%	4.78%	< 50	17.14%
Haarspangen	解锁完整列表 >	4.54%	9.43%	0.46%	77	9.44%
Haarkrallen & Spinnen	解锁完整列表 >	4.13%	0.37%	2.84%	90	9.42%
	97	13.34%	5.09%	9.62%	92	9.80%
Farben	57	5.39%	7.85%	0.63%	81	7.94%
Tönungen	83	0.53%	3.75%	3.55%	< 50	4.66%
Haarmascara	< 50	2.19%	5.58%	5.39%	< 50	19.99%
	92	4.56%	0.02%	1.54%	94	11.37%
Applikator-Flaschen	99	8.44%	10.00%	4.25%	90	10.00%
Färbeschalen	< 50	9.25%	5.03%	9.38%	79	9.85%
Bürsten, Kämme & Haarnadel	解锁完整列表 >	2.76%	14.14%	1.96%	< 50	14.23%
Henna	解锁完整列表 >	10.39%	1.73%	8.74%	88	1.81%
	< 50	15.96%	4.29%	10.00%	74	6.67%
Shampoos	66	10.47%	7.74%	6.88%	< 50	10.00%
Spülungen & Conditioner	100	7.78%	10.43%	4.34%	83	9.90%
Kuren	76	3.74%	6.65%	2.92%	50	5.35%
Shampoo & Conditioner Sets	80	0.27%	5.78%	6.15%	95	6.56%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Haarpflege & Styling类别的热门产品

发掘Haarpflege & Styling类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Aug 2026 对比 Aug 2025

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
Ninabella Haarbürste ohne Ziepen - Detangler Bürste Entwirrbürste & Lockenbürste für feines und langes Haar - Haarbürste Damen Herren Kinder - für nasse und trockene Haare - Edelschwarz	...> Bürsten	Ninabella	96.4K	=	2.99%	0.79%	100	9.92%
Moroccanoil-Behandlung Haar-Öl	...> Haaröl	Moroccanoil	86.7K	=	5.96%	18.56%	< 50	12.62%
Minoxidil DoppelherzPharma 50mg/ml (5%) Lösung zur Anwendung auf der Haut (Kopfhaut) – Arzneimittel zur Behandlung von anlagebedingtem Haarausfall bei Männern (2x3x 60ml)	...> Haarwuchs Behandlungen	Doppelherz	74.2K	=	1.45%	0.31%	64	19.52%
Wavytalk Welleneisen 35 mm Ionen-Keramik Anti-Verbrennung für Beach Waves	...> Lockenstäbe	wavytalk	52.9K	=	16.20%	9.91%	99	9.38%
Dyson Airwrap i.d.™ Multi-styler and dryer – Straight+Wavy (Ceramic Pink/Roségold)	...> Multistyler	Dyson	52.7K	=	9.31%	9.21%	97	4.60%
Ninabella Haarbürste ohne Ziepen - Detangler Bürste Entwirrbürste & Lockenbürste für feines und langes Haar - Haarbürste Damen Herren Kinder - für nasse und trockene Haare - Edelschwarz	...> Bürsten	Ninabella	96.4K	=	2.99%	0.79%	100	9.92%
Moroccanoil-Behandlung Haar-Öl	...> Haaröl	Moroccanoil	86.7K	=	5.96%	18.56%	< 50	12.62%
Minoxidil DoppelherzPharma 50mg/ml (5%) Lösung zur Anwendung auf der Haut (Kopfhaut) – Arzneimittel zur Behandlung von anlagebedingtem Haarausfall bei Männern (2x3x 60ml)	...> Haarwuchs Behandlungen	Doppelherz	74.2K	=	1.45%	0.31%	64	19.52%
Wavytalk Welleneisen 35 mm Ionen-Keramik Anti-Verbrennung für Beach Waves	...> Lockenstäbe	wavytalk	52.9K	=	16.20%	9.91%	99	9.38%
Dyson Airwrap i.d.™ Multi-styler and dryer – Straight+Wavy (Ceramic Pink/Roségold)	...> Multistyler	Dyson	52.7K	=	9.31%	9.21%	97	4.60%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.de上的Haarpflege & Styling类别概括性分析

2026-08-01T00:00:00期间，amazon.de上的Haarpflege & Styling类别产生了 €61.1M 的总收入。

此类别中的领先品牌是 Doppelherz、DREAME 和 TYMO，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 Ninabella Haarbürste ohne Ziepen - Detangler Bürste Entwirrbürste & Lockenbürste für feines und langes Haar - Haarbürste Damen Herren Kinder - für nasse und trockene Haare - Edelschwarz，也是该类别中的畅销产品。