Antivirus & Security上的畅销%site%品牌

See the full list of Market Leaders In Amazon Antivirus & Security for 4月1日, and read the full analysis below

最后更新时间：四月 1, 2026

Antivirus & Security类别的顶级品牌

查看哪些品牌在amazon.com上的Antivirus & Security类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Apr 2026 对比 Apr 2025

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
McAfee	20.13%	6.05pp	84.7K	33.91%	6.13%	15.80%	$36.51	24.09%
Mullvad VPN	3.71%	1.39pp	9.5K	15.58%	5.80%	15.59%	$36.17	12.45%
NordVPN	4.94%	1.21pp	72.9K	2.09%	2.56%	15.80%	$21.68	18.30%
ESET	3.93%	0.80pp	35.5K	22.41%	3.14%	6.15%	$6.14	23.97%
Malwarebytes	4.16%	0.72pp	62.1K	9.30%	5.73%	11.66%	$11.56	16.78%
McAfee	20.13%	6.05pp	84.7K	33.91%	6.13%	15.80%	$36.51	24.09%
Mullvad VPN	3.71%	1.39pp	9.5K	15.58%	5.80%	15.59%	$36.17	12.45%
NordVPN	4.94%	1.21pp	72.9K	2.09%	2.56%	15.80%	$21.68	18.30%
ESET	3.93%	0.80pp	35.5K	22.41%	3.14%	6.15%	$6.14	23.97%
Malwarebytes	4.16%	0.72pp	62.1K	9.30%	5.73%	11.66%	$11.56	16.78%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Antivirus & Security类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

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站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

McAfee

Mullvad VPN

NordVPN

ESET

Malwarebytes

Antivirus & Security类别中的畅销子类别

浏览Antivirus & Security类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Apr 2026 对比 Apr 2025

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	解锁完整列表 >	15.30%	15.96%	7.79%	93	7.45%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	解锁完整列表 >	15.30%	15.96%	7.79%	93	7.45%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
Internet Security Suites	解锁完整列表 >	15.30%	15.96%	7.79%	93	7.45%
Antivirus	66	9.98%	9.65%	14.20%	< 50	0.59%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Antivirus & Security类别的热门产品

发掘Antivirus & Security类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Apr 2026 对比 Apr 2025

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
Norton 360 Deluxe 2026 Ready Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus	Norton	26.9K	67.81%	10.00%	9.44%	67	8.96%
Norton 360 Premium 2026 Ready Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	21.2K	23.74%	19.87%	2.21%	72	9.01%
Mullvad VPN \| 12 Months for 5 Devices \| Protect Your Privacy with Easy-To-Use Security VPN Service	...> Internet Security Suites	Mullvad VPN	16.2K	12.36%	6.07%	1.89%	50	0.33%
Norton 360 Deluxe 2026 Ready Antivirus software for 3 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	14.7K	41.85%	4.42%	9.47%	73	8.90%
McAfee Total Protection 5-Device \| AntiVirus Software 2026 for Windows PC & Mac AI Scam Detection VPN Password Manager Identity Monitoring \| 1-Year Subscription with Auto-Renewal \| Download	...> Antivirus	McAfee	14.7K	1.63%	8.88%	11.31%	99	9.85%
Norton 360 Deluxe 2026 Ready Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Antivirus	Norton	26.9K	67.81%	10.00%	9.44%	67	8.96%
Norton 360 Premium 2026 Ready Antivirus software for 10 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	21.2K	23.74%	19.87%	2.21%	72	9.01%
Mullvad VPN \| 12 Months for 5 Devices \| Protect Your Privacy with Easy-To-Use Security VPN Service	...> Internet Security Suites	Mullvad VPN	16.2K	12.36%	6.07%	1.89%	50	0.33%
Norton 360 Deluxe 2026 Ready Antivirus software for 3 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]	...> Internet Security Suites	Norton	14.7K	41.85%	4.42%	9.47%	73	8.90%
McAfee Total Protection 5-Device \| AntiVirus Software 2026 for Windows PC & Mac AI Scam Detection VPN Password Manager Identity Monitoring \| 1-Year Subscription with Auto-Renewal \| Download	...> Antivirus	McAfee	14.7K	1.63%	8.88%	11.31%	99	9.85%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.com上的Antivirus & Security类别概括性分析

2026-04-01T00:00:00期间，amazon.com上的Antivirus & Security类别产生了 $942.4K 的总收入。

此类别中的领先品牌是 McAfee、Mullvad VPN 和 NordVPN，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 Norton 360 Deluxe 2026 Ready Antivirus software for 5 Devices with Auto-Renewal – Includes Advanced AI Scam Protection VPN Dark Web Monitoring & PC Cloud Backup [Download]，也是该类别中的畅销产品。