Why XPLN?
XPLN is a Gartner-recognized leader in digital shelf and pricing intelligence — tracking availability, pricing compliance, content quality, and review sentiment across hundreds of retailers globally. Similarweb brings what digital shelf data alone cannot: the behavioral demand layer — the how and why behind consumer shopping — including real shopper searches, click share by brand, traffic sources, and keyword-level competitive dynamics across 750+ retailers.
Together, this solves a problem no single platform has mastered. Brands can now see not just what is on their shelf and how it is priced, but what shoppers are actually searching for and buying instead. XPLN’s shelf signals become actionable the moment they connect to live demand data - turning an “availability alert” into a real-time keyword opportunity, backed by the competitive context needed to pivot instantly.
