What can I do with the Similarweb Google Sheets integration?

You can import web traffic, engagement, keyword, and referral data directly into Google Sheets. This allows you to create live dashboards, blend Similarweb metrics with other data sources, and run competitive or keyword analysis at scale.

What are the prerequisites to use the integration?

You’ll need an active Similarweb account with API access , a Google account, and the Similarweb Google Sheets add-on installed from the Google Workspace Marketplace. You’ll also need your API key to authenticate.

How do I install and activate the Google Sheets add-on?

Go to the Similarweb listing on the Google Workspace Marketplace , click “Install,” and follow the prompts. Then open a new or existing Google Sheet, go to Extensions > Similarweb > Activate , and paste your API key when prompted.

Can I refresh the data automatically?

Yes, the add-on allows you to refresh data manually or set up auto-refresh options using Google Sheets' built-in features like time-based triggers (via Apps Script).

What types of Similarweb data can I access?

You can access a range of selected datasets, including total traffic, engagement metrics, top keywords, traffic sources, referral domains, and more. It depends on your API plan and available endpoints.

Can I combine Similarweb data with data from other tools?

Absolutely. One of the biggest advantages of using Google Sheets is the ability to blend Similarweb data with data from CRMs, SEO tools , ad platforms, or internal databases - all in a single, shareable spreadsheet.

Are there any usage limits or quotas?

Usage is governed by your Similarweb API plan. Each data call made through the Google Sheets integration uses your existing API credit allocation. Google Sheets limitations (e.g. cell and row limits) may also apply when working with large datasets.

Is this integration free?

The Google Sheets integration is free to install and use for Similarweb customers who have API access as part of their subscription.

Where can I find documentation or support?

You can find a full setup guide and metric documentation on our developer site. For further help, reach out to your account manager or our support team.

Home Data-as-a-Service IntegrationsGoogle Sheets Integration

Similarweb Google Sheets Integration

Automatically import Similarweb metrics into your Google Sheets to analyze website traffic, keyword performance, and competitive trends with ease.

Trusted by leading data teams in companies of all sizes

Seamlessly connect Similarweb digital intelligence into your spreadsheets

Stop manually transferring data. Instead, access Similarweb’s trusted insights within Google Sheets, streamlining your workflows with our reliable data.

Integrate in minutes

Quickly connect to Similarweb’s vast range of data sets, effortlessly accessing and visualizing metrics that matter most to your business.

Build custom data visualizations

Use Similarweb data to build custom reports and tailored visualizations that provide actionable insights.

No-code required

Extract data from multiple endpoints and easily configure reports in a few clicks without writing a single line of code.

Optimized for scale

The integration supports large data pulls, helping you analyze digital performance at scale with efficiency.

How to use the Google Sheets integration

Install the Similarweb Google Sheets add-on

Install the Similarweb Google Sheets add-on

Go to the Google Workspace Marketplace and install Similarweb's official add-on.

Authenticate

Activate the add-on in Google Sheets by entering your Similarweb API key.

Start analyzing

Start analyzing and creating powerful visualizations using Similarweb data within your spreadsheets. For more information, visit our Google Sheets Integration guide.

Power Smarter Analysis with Similarweb and Google Sheets

Competitive Analysis

Compare website traffic, engagement metrics, and referral sources side-by-side to benchmark competitors and spot shifts in market share. Use Google Sheets to blend Similarweb insights with additional data sources for deeper context.

Market Research

Assess digital trends across regions, industries, or segments by pulling relevant metrics like total visits, traffic sources, or audience interests. Use filters, pivot tables, and charts in Sheets to identify growth opportunities or emerging markets.

Website Scoring & Lead Prioritization

Feed traffic and engagement metrics into custom scoring models built directly in Sheets. Identify which websites or domains are most promising for sales prospecting, partnerships, or advertising placements.

FAQs

You can import web traffic, engagement, keyword, and referral data directly into Google Sheets. This allows you to create live dashboards, blend Similarweb metrics with other data sources, and run competitive or keyword analysis at scale.
You’ll need an active Similarweb account with API access, a Google account, and the Similarweb Google Sheets add-on installed from the Google Workspace Marketplace. You’ll also need your API key to authenticate.
Go to the Similarweb listing on the Google Workspace Marketplace, click “Install,” and follow the prompts. Then open a new or existing Google Sheet, go to Extensions > Similarweb > Activate, and paste your API key when prompted.
Yes, the add-on allows you to refresh data manually or set up auto-refresh options using Google Sheets' built-in features like time-based triggers (via Apps Script).
You can access a range of selected datasets, including total traffic, engagement metrics, top keywords, traffic sources, referral domains, and more. It depends on your API plan and available endpoints.
Absolutely. One of the biggest advantages of using Google Sheets is the ability to blend Similarweb data with data from CRMs, SEO tools, ad platforms, or internal databases - all in a single, shareable spreadsheet.
Usage is governed by your Similarweb API plan. Each data call made through the Google Sheets integration uses your existing API credit allocation. Google Sheets limitations (e.g. cell and row limits) may also apply when working with large datasets.
The Google Sheets integration is free to install and use for Similarweb customers who have API access as part of their subscription.
You can find a full setup guide and metric documentation on our developer site. For further help, reach out to your account manager or our support team.