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Packages and Pricing

Please follow this link to see pricing and packaging details.

Please follow this link to buy one of our packages.

Yes, you can sign up to our free trials here.

You can cancel your subscription at any time on the subscription information page inside the Similarweb platform. 

Read more about our premium packages here or learn more by contacting our sales team for a consultation.

Country Filters are a premium feature, and are not part of these packages. If you would like to discuss a Premium package including a country filter you can contact our sales team here.

You can add up to 2 additional users to annual packages by contacting billing@similarweb.com. If you are interested in having more than a total of 3 users, please contact us here to discuss our premium packages. (Note: the above does not apply to Digital Marketing Essential and Advanced packages).


Similarweb accepts payment for monthly paying subscriptions via credit card only. We accept American Express, Mastercard, Visa and Discovery cards.

You will be charged in USD.

You will be charged $1 to validate your credit card which will be returned to you. You will be charged the full amount for your chosen subscription, including tax, on day 2 of your free trial.

You will be charged the applicable tax if you do not have a valid VAT number.

Unfortunately, Similarweb is unable to provide refunds for subscriptions purchased.

You can login to the PRO with your Admin credentials, go to the Billing Information page under Account Management, fill in required fields, and click Update Now to complete the upload.

If you want to upgrade to another Marketing Package, please contact billing@similarweb.com.

If you want to upgrade to a Premium Package, please contact our sales team here.

 If you would like to upgrade – please leave your contact details here and a salesperson will be in contact with you.

Your monthly plan will automatically renew every month on the date your first payment was made (no end date) if you have purchased a monthly plan, or every 12 months if you have purchased an annual plan.

Similarweb Data

You can read about Similarweb Data Methodology here.

You can read all about it here.

Yes! You can connect your website’s Google Analytics data via https://www.similarweb.com/connect/.

You can read all about it here.

Getting Started

To create your Arena: 

  1. Add the URL of your site or the primary domain that you wish to analyze, and then click Next
  2. Add up to four competitors by selecting them from the suggested options or by typing each URL into the Add Competitors field, and then click Next.
  3. Enter your Arena name, and then click Take me to my Arena.


For more information check out this How-To Video on Creating an Arena and see the Marketing Workspace Guide.

View the following guides for more in-depth information on:

  1. How to find potential referral partnerships
  2. How to qualify partners
  3. How to monitor and optimize your current affiliate relationships.


Enter a seed keyword in the Similarweb search bar and select it from the Keywords section within the search bar. You will arrive in the Search Keyword Analysis section where you can see various insights regarding your keyword, such as volume, visits, CPC, etc. 

For more information, check out this How-To Video and the Search Keyword Analysis Guide.

In the Search Traffic section of Website Analysis, the Keywords page will help you understand the battleground for each organic and paid keyword and reveal which keywords drive traffic to your competitors’ websites. You can then go a step further and analyze the creatives and messaging for each PPC and Display Ad (available in the Professional Package).

To research a specific keyword or group of keywords, navigate to the Search Keyword Analysis module. View this How-To Video for an overview of the organic search use case for Similarweb. This is just scratching the surface of how Similarweb will help you discover the keywords you’re winning and losing and to reveal hidden opportunities.

My Password

In order to reset your password, simply follow the steps below:

  1. Go to the Similarweb PRO login page
  2. Click on ‘Forgot password’ in the bottom right
  3. Fill in your email address and complete the captcha
  4. Click on the ‘Submit’ button


Once done, a ‘reset your password’ email will be sent to you