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Adtech:
2020 Year in Review

What adtech trends emerged in the year 2020?

As we look ahead to 2021, it’s also important to examine and understand exactly what has happened in the Adtech industry over the last 12 months so we are better equipped to capitalize on the opportunities presented to us this year.

Growing and maintaining an attentive audience is the first step in moving customers through the journey of brand spectatorship to loyal customers. The ability to build campaigns around customers engaging with your brand in meaningful ways and retargeting those audiences is a defining factor in effective marketing campaigns.

Rachel Zalta

Global Lead, Taboola