Check out the latest report on Amazon’s outdoor recreation category performance.
Key takeaways include:
- Camping & Hiking revenue peaked on July 20 ($242M), up 54% year-over-year (YoY) as consumers explore socially distant outdoor activities during the pandemic.
- Although Coleman dominates Camping & Hiking, single purchases make up a high proportion of sales. Its core products like tents and sleeping bags are durable with long lifespans.
- While Columbia has 4 times fewer product views than Coleman, its customers make more repeat purchases, attributed to its regularly replaced, large outdoor apparel assortment.
- As the fourth most-viewed brand in the outdoor recreation category, REDCAMP is the only Amazon private label that ranks among top brands.
Download the complete report now for more insights.
