2020 accelerated the digitalization of business operations by seven years. What does that mean for 2021 and beyond? More and more industries are migrating online. If you don’t understand what your competitors are doing in the digital world, then you’re missing the entire story.
With digital competitive analysis, you can identify emerging trends and evaluate opportunities – first. You can adapt campaign and marketing activities to counteract and out-compete your competitors. Eventually, you will not only maintain your position in the market but will take the lead.
This playbook will show you how to:
- Systematically collect information about your competitors
- Perform a traditional SWOT analysis and draw actionable conclusions
- Use digital intelligence to quantify and qualify your performance
- Track your positioning in the market and prepare for growth
Here’s a short preview of what you’ll find inside: