In the latest reports from our lead financial services consultant, we look at changes in the mortgage landscape over the past year and provide actionable insights for financial services companies to improve future performance.
Key takeaways:
- Mortgage site traffic soared (+71%), three times the rate of financial services sites (+25%) While overall traffic leans slightly more desktop heavy (60%), mobile traffic grew substantially (+41%) since 2019
- Disruptors are capturing users earlier in the home buying funnel
Digging deeper, we uncover:
- Who had the highest traffic share
- Which disruptors lenders should be on the lookout for in 2021
- Digital strategies of leading websites and their primary traffic channels?
- The stage of the home buying process users should be targeting and what type of content is capturing organic traffic
