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Whitepaper

Retail Disruption: COVID-19 Impact on US Consumer Electronics

Do you have the right strategy to maximize device sales amid the Coronavirus crisis?

Similarweb’s latest report on the state of consumer electronics in the United States offers a data-driven understanding of the competitive landscape. It shows how recent changes may present opportunities for new and smaller market players.

Read the report to see who is investing more in customer acquisition channels following Amazon’s decision to cut back spending on Google Ads and reduce commission rates for their affiliates program.

In this report, you’ll learn:

  • Why retailers should take advantage of the decrease in CPC for consumer electronics
  • Who’s filling the void left by Amazon by effectively leveraging Organic and Paid Search
  • How brick-and-mortar retailers, e-tailers, and OEM sites are coping with the unprecedented demand for items such as video games, monitors, and webcams